Volvo targets to sell 28,800 XC90s in a full year

Article by Christian A., on February 24, 2015

Volvo is aiming to sell 28,800 units of the redesigned XC90 crossover in a full year. Volvo is launching the XC90 in May and has regarded it as its rebirth. Volvo considers the redesigned seven-seat, full-size crossover as critical to its resurgence after it saw its 2014 sales drop 7.9 percent to 56,366 vehicles in the United States, which grew 5.9 percent in the year.

The XC90 is the first vehicle that the carmaker has developed independently since it became a part of Zhejiang Geely Holding Group Co., underpinned by a new flexible platform that will also underpin most of its future models. The XC90 will also be powered by a new family of four-cylinder engines. It will be the first Volvo model that contains no component from former owner Ford Motor Co.

“It is truly everything we stand for,” remarked Bodil Eriksson, executive vice president for product marketing communications at Volvo Cars of North America. Volvo is planning to build around 100,000 XC90s in a full year and will target the US as its main market, followed by China, Sweden and the rest of Europe.

According to Frank Vacca, product brand manager for Volvo Cars of North America, the XC90 will be up against against five luxury crossover that have gained strong followings -- the Acura MDX, Audi Q7, BMW X5, Mercedes-Benz ML and Infiniti X60. To compare, Acura sold 65,603 MDX crossovers in 2014 while Volvo delivered just 3,952 XC90s.

The redesigned XC90 for the US will be equipped only with all-wheel drive and will be powered by a 316hp 2.0-liter turbo and supercharged engine mated to an eight-speed automatic gearbox.

It will have a starting price of $49,895 (Momentum model) and a ceiling tag of $55,495 (Inscription model). Volvo will offer a 400-hp plug-in electric hybrid that could travel 25 miles on electric power alone goes starting in the fall.

Interestingly, the new Volvo XC90 holds the reputation as the first vehicle to feature the carmaker’s new iron mark that has iconic arrow more aligned with the diagonal slash across the grille. Along with the T-shaped "Thor's Hammer" daytime running lights, this new iron mark will be adopted by a new generation of Volvo cars for a new, distinctive appearance.

Likewise, other new Volvo offerings will be adopting new signature cues found on the XC90, like its larger bonnet with a new topography, the beltline and sharper shoulders alongside the tattoo-like, new rear lights. The new Volvo XC90 rides on with a range of wheels of up to 22 inches.

Moreover, the interior of the XC90 is considered as the most luxurious cabin in any Volvo creation. It features tablet-like touch screen control console that serves as the core of an all-new in-car control system. Virtually button free, this all-new in-car control system frees up spaces, allowing designers to give the XC90 with a modern, luxurious interior.

To give the all-new Volvo XC90 with luxurious interior, designers made use of the finest Nappa leather and wood. Designers also employed handcrafted details like a gear lever made of crystal glass from Orrefors as well as diamond-cut controls for the volume control and start/stop button.

Volvo has revised its trim level strategy to resemble a tree with two branches. While Kinetic serves as the base of the tree, Momentum makes its offerings more competitive. Branching off the tree are the Inscription and R-Design packages. The Inscription package is basically for customers seeking a vehicle with an elegant appearance and a luxurious experience. The R-Design package, meanwhile, is for those seeking a sporty and dynamic Volvo.

Thus, in principle, the Inscription and R-Design versions has replaced the previous top level. These packages are laden with elevated contents, all thoroughly selected to highlight their distinctive characters.

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Topics: volvo, volvo xc90, suv, sales

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