VW bets on a mid-sized SUV to boost its sales in the United States

Article by Christian A., on May 15, 2014

In order to become the largest carmaker in the world, Volkswagen AG announced that it plans to boost its sales in Brazil but also bolster its slumping sales in the United States. The German company has already laid the foundation for growth both in North and South America by deciding to build a mid-sized SUV for the US, construct a new Audi site in Mexico and overhaul its model lineup in Brazil, the carmaker said in a statement.

VW chief executive Martin Winterkorn told Automotive News that the Americas are the key of company’s 2018 strategy, which is why the carmaker wants to and must grow there substantially and profitably.

VW’s top executives in the United States have been pressing for an expansion of the carmaker’s Chattanooga plant to produce a three-row SUV that will be rolled out in the country in 2016. A decision is expected this year, although VW could opt to assemble the SUV in Mexico.

The German carmaker expects its annual deliveries to top 10 million vehicles in 2014, four years earlier than forecast. What's more interesting is that Volkswagen is also planning to launch 100 new or revamped cars through 2016 in a bid to dethrone Toyota from the global auto-sales crown by 2018.

VW saw its sales jump 6 percent to over 3.2 million vehicles in the first four months of 2014, which is a new record for the period. The sales were boosted mainly by an expansion in China, offsetting a 10-percent drop in VW brand sales in the US in the period. [source: automotive news - sub. required]

If you liked the article, share on:

Topics: vw, suv, united states

Comments

Recommended

We’re willing to bet that the Bentley Bentayga is not the first thing that comes to mind for most people who are into off-roading and outdoor activities. It just doesn’t...
by - November 23, 2017
The other day, it was confirmed that Volvo will finally bring the XC40 to US soil, where it will first make an appearance at the 2017 Los Angeles Auto Show....
by - November 23, 2017
There is no question that the new BMW M5 (F90) high performance sports sedan is more powerful, faster and more enticing than the previous model. But for interested customers in...
by - November 23, 2017
Following the Tesla Roadster’s electrifying revelation on Thursday, Musk’s highly ambitious goals have skyrocketed when he tweeted about his future plans for the new sports car. Well, kind of. The...
by - November 23, 2017
Earlier in November at the 2017 SEMA Show in Vegas is when Hennessey unwrapped the Venom F5 to all of us. But it was actually first introduced as a concept...
by - November 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries