VW Group of America hires Vinay Shahani as VP for marketing

Article by Christian A., on November 13, 2013

Volkswagen Group of America has tapped Vinay Shahani as vice president of marketing, recruiting the 39-year old engineer from Nissan North America, where he was marketing director for the Nissan brand. Shahani fills in the gap created by the exit of former VW marketing chief Timothy Mahoney, who is now serving as global chief marketing officer for Chevrolet.

Jonathan Browning, chief executive of Volkswagen Group of America, said in a statement that they welcome Shahani to the Volkswagen management team, remarking that the new marketing chief’s in-depth automotive experience, leadership skills and proven track record in comprehensive brand building “will be important assets” for the company.

In his new position, Shahani will have a role in VW’s Super Bowl ad that had been creating waves in the past few years. Shahani will also help devise marketing plan in the US for the seventh-generation Golf, which will arrive in America next spring.

The carmaker hopes to regain at least a portion of its waning momentum through the launch of the Golf car family, which includes the high-performance GTI, the diesel-fueled GTD and the Jetta SportWagen.

The brand's sales in the US have dropped this year, no thanks to an aging product line and intense competition brought by rival brands in the compact and mid-sized sedan segments as well as a lack of compelling SUV offerings. [source: Volkswagen]

Topics: vw

If you liked the article, share on:

Comments

Recommended

Earlier this month, we learned that France has made moves to ban diesel and gasoline fueled cars by stopping them from entering the city. More than that, they plan to...
by - July 19, 2017
The new 2018 Rolls-Royce Phantom VIII is on the way, but still, all we had been seeing are camouflaged prototypes of the eight generation of this iconic nameplate. Fortunately though,...
by - July 19, 2017
Would you have ever imagined a Mercedes-Benz developing an upscale pickup? We first saw this last October as a concept car and now, the production model of the Mercedes-Benz X-Class...
by - July 19, 2017
Haven’t you ever wondered how Ferrari’s names and numbers were actually derived? As it is Ferrari’s 70th year in the industry, we believe that it’s only fair that we shed...
by - July 18, 2017
Earlier this month, we were getting hints that Hyundai, along with its sister company Genesis, isn’t doing so well in the United States as well as in Europe. So this...
by - July 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries