VW may offer six SUVs in its lineup to claim global sales crown

Article by Christian A., on June 5, 2014

Volkswagen Group mulls tripling the SUV lineup of its core brand as part of its bid to dethrone Toyota as the leader in global sales, two people privy with the matter told Bloomberg. The brand currently offers the large Touareg and compact Tiguan SUVs, and plans to launch at most four more in the next few years.

PwC estimates the demand for SUV to continue to grow in coming years, from 18 percent of global product in 2012 to 20 percent by 2018. SUVs could be the key for the VW brand to grow in the United States.

Its current focus is on traditional cars like the Golf hatchback and Passat sedan, but lags big time in the US due to lack of SUV offerings, something which its competitors have plenty. Roman Mathyssek, an analyst for Strategy Engineers, remarked that the SUV segment is still growing globally, and has become a key segment for all carmakers.

He noted that the VW brand still has the potential to grow in SUVs, which should help it to establish a stronger position in the US and in emerging markets. VW plans to update the Tiguan into a lighter SUV in 2015 to cut its fuel consumption, the sources said.

They added that the carmaker is also developing a coupe version and longer variant of the Tiguan. The German carmaker may also develop a subcompact crossover that bears the attributes of an SUV and traditional car.

VW could choose between the Taigun and T-Roc prototypes it unveiled at recent auto shows for the subcompact crossover, the sources said. VW will offer a midsize SUV based on the CrossBlue concept set to arrive in the US in 2016.

The carmaker, however, has yet to decide where to build the midsize SUV as it is still considering incentives offers from the governments of Mexico and Tennessee, one source told Bloomberg.

Increasing its SUV lineup will allow VW to better compete with Toyota, which boasts of seven SUVs in its lineup, the RAV4 and the Land Cruiser. General Motors Co., boasts of 14 SUVs, like the Buick Encore and the GMC Yukon XL Denali.

Topics: vw, suv, lineup

If you liked the article, share on:

Comments

Recommended

It is quite common to revive classic cars if you have a lot of extra money. Models like the Jaguar XKSS and Aston Martin’s DB4 GT have been upgraded to...
by - August 21, 2017
Famous designer of certain Ferrari vehicles like the Enzo Ferrari and the P4/5, Ken Okuyama has revealed another one of his designs at the 2017 Pebble Beach Concours over the...
by - August 21, 2017
The current generation of the BMW M3 (F80) sedan isn’t just sporty and luxurious in terms of looks, but also in terms of performance. Because of its athletic appeal, the...
by - August 21, 2017
A lot of us know Singer Vehicle Design and their signature work of reimagining Porsche 911s, and making them look like hot rods from the 70s. They are not alone...
by - August 20, 2017
August 17, 2017 is a sad day for the Dodge Viper, its fans, enthusiasts and its admirers. It is the day when the last Dodge Viper rolled off the assembly...
by - August 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries