VW to focus on the Americas to claim the global sales crown held by Toyota

Article by Christian A., on May 14, 2014

Volkswagen chief executive Martin Winterkorn said the German carmaker will focus on North and South America as part of its strategy to claim the global sales crown currently held by Toyota. He said in a statement that the Americas are a significant cornerstone of the group’s 2018 strategy, which why the carmaker want to and must grow substantially and profitably in the region.

The group’s focus in the Americas was highlighted by a decision to produce a mid-sized sports utility vehicle for the United States starting 2016. VW will also build a new Audi site in Mexico as well as overhaul its product lineup in Brazil.

The German carmaker confirmed a forecast of delivering over 10 million vehicles in 2014, four years earlier than initially planned. The carmaker is also introducing 100 new or revamped models through 2015. VW inched closer to its goal of becoming the largest carmaker in the world by dislodging General Motors at the No. 2 post in 2013.

That year, Toyota sold 9.98 million vehicles globally, while VW and GM delivered 9.72 million and 9.71 million units, respectively. VW group logged an overall sales jump of 6 percent in the first four months of 2014 to more than 3.2 million vehicles. The jump was heavily boosted by its continued expansion in China, which countered a 10-percent drop in VW brand sales in the US.

Topics: vw, toyota, sales

If you liked the article, share on:

Comments

Recommended

The Lotus Evora Sport 410 astonished the world after arriving as the more powerful and lighter edition of the already impressive Evora 400. Now, Lotus Cars is throwing in another...
by - July 22, 2017
The Europe-bound WRC hatch developed by Toyota and Gazoo Racing team will be limited to just 400 examples as reported by AutoCar this week. Otherwise known as Gazoo Racing Masters...
by - July 21, 2017
Even cops get excited when they’re assigned to drive the best cars in the market. In Austria, police officers drive around in a Porsche 911 Carrera while in Milan, authorities...
by - July 21, 2017
Subaru has already announced that the all new Impreza will be out by fall this year. The 2018 model year not only gets a number of new upgrades, but it...
by - July 21, 2017
Do you ever wonder what challenges automakers have in selling limited edition cars? It’s different for each company but it can get stressful if the demand is high instead of...
by - July 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries