VW to hike production of latest Golf hatchback to meet high demand

Article by Anita Panait, on January 25, 2013

Volkswagen intends to boost production of the latest version of its Golf model to meet the increasing demand for the hatchback. According to VW, orders for the seventh-generation Golf, which was rolled out in showrooms in Germany in November 2012, have surpassed 100,000 vehicles. To boost the supply, VW will have its main Wolfsburg plant in Germany add three Saturday shifts before the end of March 2013 to produce 2,000 additional cars.

Although the Golf is considered as the best-selling car in Europe, sales of the hatchback have been dwindling. According to market researchers JATO Dynamics, VW posted a 32-percent year-on-year drop in sales of the Golf to 22,698 units in Europe in December 2012.

JATO’s figures also show that VW logged an 11-percent year-on-year dive in sales of the Golf to 485,742 in Europe in full year 2012. Despite the declines, the Golf continues to lead sales in Europe for the past nine years, according to VW. VW may suffer another sales drop this year, as low demand in Europe is expected to push the region into its sixth consecutive year of decline.

VW brand’s sales in home market Germany dropped 23 percent in December 2012, larger than the 16-percent decline suffered by the auto industry in the country, according to the federal motor vehicle office KBA. The Golf and Jetta remained the best-selling models in the compact segment in Germany in 2012, although deliveries dove 6.7 percent to 240,700 units, according to the KBA.

The redesigned Volkswagen Golf has been launched in Berlin. This small family car is famous for having redefined the small family car segment 36 years ago.

The 7th generation Volkswagen Golf is building on how successful the previous generations have been, with more than 29 million units sold so far. What the latest model offers are a raised level of comfort, practicality, efficiency and safety to the segment.

The new production techniques done on the Volkswagen Gold Mk VII are 23% more efficient than before. As a result, it is 100kg lighter than the previous model. Above all, there is an assurance that this model is safer than ever because of its stronger body structure, as well as its series of standard and optional passive and active safety and security systems.

All-new Volkswagen Golf is built on the Modularer Querbaukasten or MQB platform. This is used to standardize the vehicle component parameters on different brands and vehicle classes. By means of this utility, new powertrains and technologies were incorporated into the vehicle as well as the modifications what to add for safety and infotainment areas for higher sections.

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Topics: vw, vw golf, production

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