Just a month ago, Wolfgang Durheimer, the former president of Bugatti, was removed from the company so he could replace Stephan Winkelmann, former Lamborghini CEO and Audi Sport boss as he leaves the company. This time, Durheimer will be moved out of Bentley as well, so he could be replaced by a Jaguar Land Rover executive. This man has been Bentley’s CEO and Bugatti’s president since 2014.
Adrian Hallmark will take Durheimer’s position as Bentley CEO, says Manager Magazine. The respected executive is the current head of strategy for Jaguar Land Rover, and has worked for companies like Porsche, VW Asia, and even Saab in his earlier years. It was in 2010 when he finally joined Jaguar. Furthermore, Hallmark already has a history with Bentley, as he had helped boost sales from 1,000 to 10,000 units.
Jaguar Land Rover describes Hallmark as a “very hands on” kind of man. He is so committed to his projects that he puts himself into them, and he likes being able to shape things himself. This is a trait that not many executives possess. With this skill, he was able to demonstrate his part in the successful development of the Bugatti Veyron’s strategic sales, marketing and distribution.
The reason behind Durheimer’s outing from both Bugatti and Bentley is caused by a large-scale management shift inside the VW brand. Having said that, there are a lot of changes going on within the company. For instance, Peter Bosch, former VW logistics and operations management team member will now be moved to Bentley to act as its new manufacturing chief. The company stated that Bosch will officially take the position starting on November 1.
Since Hallmark will now be the company’s CEO, a part of his duty would be to oversee the development of the automaker’s new electric sports car. This idea was actually favoured by former boss, Durheimer, instead of developing a sub-Bentayga SUV. What we know so far is that the electric sports car will share the same platform as the upcoming Porsche Mission E, and we should expect to see this in the market in the next couple of years.
Rumours of Durheimer’s departure from Bentley had been circulating for some weeks now. Earlier reports said that it might be Stephan Winkelmann who would replace him to take control of the British automaker. But it seems like the rumours have been taken to the next level as Manager Magazine writes about this. Surprisingly, it is not actually Winkelmann who will replace him, but it was Hallmark who the Volkswagen Group has selected instead. Furthermore, officials close to Durheimer said that he has already expressed a desire to step down from both positions.