YouTube content creators buzz on Nissan’s #withdad Super Bowl theme

Article by Christian A., on January 27, 2015

YouTube content creators are joining Nissan in its return to the Super Bowl, bringing their own twists and shouts to the Japanese carmaker’s #withdad theme. While Nissan said the videos don’t in any preview or tease the actual ad on the big game broadcast, they reinforce the message being conveyed by the campaign.

Nissan’s YouTube channel features a #withdad hub that will aggregate the video uploaded by content creator to their accounts. Nissan is letting YouTube stars add their own flavor to the automaker’s Super Bowl storyline. One of these content creators is Roman Atwood, who turned his house into a giant ball pit.

His video has already been viewed over 15 million times since it was posted. These YouTube content creators usually have their devoted followers who are high likely to share their videos. Nissan is one of the many Super Bowl advertisers, both past and present, who usually create a buzz around their ads week before the big game.

According to Nissan, the #withdad hashtag is a “celebration of the many innovative and exciting ways that dads make life better for their families.”

Both Nissan and Toyota are bannering father-focused themes in their pre-Super Bowl buildups. Fred Diaz, senior vice president of Nissan sales and marketing, said in a statement that they want to build suspense around their story before the Super Bowl, while “provoking a social conversation around the overarching theme.”

If you liked the article, share on:

Comments

Recommended

Last year was probably one of the busiest years for the European New Car Assessment Programme, with a total of around 70 cars tested. But amongst that huge pack of...
by - January 16, 2018
For the longest time, women in Saudi Arabia were restricted from doing what men were able to do freely. And one of the most pressing issues was driving. In the...
by - January 16, 2018
Automakers that have teamed up with Formula 1, like Mercedes-AMG, develop the coolest road-going supercars just like the Project One. Aston Martin and Red Bull, on the other hand, have...
by - January 15, 2018
There is nothing more exciting happening this month than the 2018 Tokyo Auto Salon - especially with all the concepts that are being uncovered. Apart from the Toyota GR Super...
by - January 15, 2018
The very first time we ever saw Bentley’s SUV, the Bentayga, was back in September 2015 when it came out with the impressive W12 engine. A year after that, it...
by - January 15, 2018
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries