Zero to 60 Designs revises GTT logo to distinguish it from Mustang GT, Ford GT

Article by Christian A., on November 12, 2016

Celebrated tuner Zero to 60 Designs revealed that when it displayed its GTT Concept car during the 2016 Specialty Equipment Market Association Show (2016 SEMA Show) held in Las Vegas, the model was received well by many of those who participated. However the tuning company said while the most of the attention was positive, the legal team of Ford communicated with the company regarding the concept car. To its credit, said legal team did not issue a cease-and-desist letter but instead wanted clarification with the name.

In line with this and in order to avoid additional confusion, the tuner said that it will be redesigning the logo and that the official name is not the Ford Mustang GTT but instead Zero to 60 Designs GTT. This move to avoid any legal issues is not without basis as such things are common in the industry. California-based Singer Vehicle Design for example had to face legal action initiated by Porsche to make sure that the modified cars by the latter was not made by the former.

Thus the practice now is to name it as the Porsche 911 reimagined by Singer Vehicle Design. It is obvious that Zero to 60 Designs does not want to experience the same with Ford. Zero to 60 Designs though reveals that it has never called its concept car as the Ford Mustang GTT and it is likely that the confusion is due to the phrase being used by several automotive-related publications.

For the redesigned version, the GTT logo now has a simpler, if not plainer, font used. This is a lot different from the original version which had an inset blue line and thus had an appearance that was similar to the one in the production version of the Mustang GT sports car.

In an official statement released, the tuner shared that the GTT concept car was made to honor not only the Ford Mustang GT but also the Ford GT. As such, the company added that it would never engage Ford in any confrontation. For this concept car, the tuning company used two very inspirational models and came out with its own version of it.

The statement goes on to say that the new logo now shows that it is the Zero to 60 Designs GTT. According to the company, it had learned that some stories had called the concept car as a Mustang GTT rather than the Zero to 60 Designs GTT.

Under the Zero to 60 Designs GTT, the tuning company made sure to replace each of the body panel with composite panels it made. Still the overall look remains to be that of the Ford GT especially the flares and vents, integrating trunklid spoiler, swooping hood, and circular taillights.

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