Zhi Nuo, the new co-brand developed by Bmw and Brilliance in China

Article by Christian A., on April 8, 2013

BMW’s global sales chief Ian Robertson said that it may export cars assembled under a new brand created with China-based partner Brilliance Automotive intended to serve mature and developing markets. He also said that BMW has yet to select the specific markets outside China where this new brand will be made available.

However, it hasn’t ruled out the possibility of these cars being offered at mature markets like Europe. According to a BMW insider, we will all know what the name of this new brand is later this month at the Shanghai auto show. But reports from Chinese media say that it will bear the local name Zhi Nuo, which is translated as The Promise.

It’s believed that the new BMW-Brilliance brand will base its models on existing BMWs assembled by the partnership at their facility in Shenyang, China, such as the X1 SUV and 3-series sedan. However, Robertson has yet to confirm this. Under Chinese regulations, foreign automakers that produce cars in China must develop a new brand with their local partner.

A fraction of the cars has to use “new energy”, which means that it could either be a hybrid or make use of a full-electric powertrain. Robertson explained that with this rule, global automakers will help local companies build cars that are good enough to set up a Chinese brand abroad.

So far, we’ve seen the launches of Nissan-Dongfeng’s Venucia and Honda-Dongfeng’s Ciimo, which both debuted at the 2012 Beijing auto show. The Ciimo sedan used the previous-generation Honda Civic as its bases. Meanwhile, the Venucia D50 sedan was based on Nissan’s Tiida.

Topics: bmw, china

If you liked the article, share on:

Comments

Recommended

Porsche already has the Performance Package for their range-topping Macan Turbo, which is currently available in some countries. Soon, this model will be dethroned by something even fancier by the...
by - October 22, 2017
After the highly dynamic Polestar 1 two-door coupe – Polestar’s first ever production car -- was recently unveiled, not a few people’s curiosity was piqued as to how much they...
by - October 21, 2017
The BMW 7 Series is already highly sought after but nonetheless, the German marque is giving it a more exclusive variant for the Russian market, and they are calling it...
by - October 20, 2017
Several automakers including Porsche, Volkswagen, Smart and even Land Rover have all been victimized by cheap Chinese copycats. And if you haven’t seen it yet, the most recent one would...
by - October 20, 2017
The Mercedes-Benz G-Class has been around for quite some time now but to bid it farewell, the company has launched the Mercedes-AMG G65 Final Edition. Mercedes will only build a...
by - October 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries