If you see a car draped in colourful lights, well, you aren’t imagining things. It’s the new Lexus IS with 41,999 programmable LEDs. For those who want to catch a glimpse of what the “Lit IS” looks like, Lexus featured the spectacular custom vehicle in Dua Lipa’s “Be the One” music video.
Lexus GM for product and consumer marketing Brian Bolain considers it a perfect place to launch the LIT IS and the 2017 Lexus IS. Since Lexus seeks to highlight their amazing design and technology, there’s no better way to do it than to turn on the lights.
Today’s hip and cool crowd will surely notice this rare collaboration between Vevo and Lexus. The car on the video is capable of producing up to 175,000 lumens when fully lit. Vevo’s music video showcases the 2017 Lexus IS as a unique masterpiece together with one of UK’s most talented music artists of this generation.
Vevo is a music and entertainment platform with up to 18 billion views every month while Lexus as we all know has ventured beyond its successful vehicle line-up. The music video features Dua Lipa and Divergent star Ansel Elgort in a bizarre storyline. The LED on the other hand features various degrees of illumination under “Gesture”, “Music Viz” and “Attract” programmable modes.
When set in “Gesture” mode, the program displays a certain pattern based on the hand movement of the user. The Music Viz instead moves to the beat of the song while colourful graphics appear when the “Attract” mode is chosen otherwise.
Lexus’ 2017 IS is pitted against Mercedes-Benz’s C-Class, BMW’s 3-Series and Audi’s A4 sedans. The current model just had its mid-cycle refresh and is now offered in 255hp or 306 hp 3.5 litres V6 as well as the 241hp 2.0 litre turbocharged four-cylinder engines.
Among its new features are a distinct lower fascia, new headlights and a much aggressive spindle grille design. The 2017 IS’ rear section now boasts a rectangular chrome tailpipes along with its new taillights.
All models come with Lexus’ Safety System technology, which consists of cruise control, automatic high beam, lane departure warning and standard pre-collision system. In addition, the new IS already features a bigger infotainment screen measuring 10.3 inches wide with mounted controllers.