First-ever 2018 Rolls Royce Phantom will go under the hammer at Naples Festival

Article by Christian A., on December 6, 2017

The very first of the 2018 Rolls-Royce Phantom has just rolled off the production line. And guess what? It will be put on auction at the 2018 Naples Winter Wine Festival. The example looks quite similar to the Phantom that we saw at the HR Owen showroom in London in terms of the colour scheme, but it looks much cooler.

The wine event will take place next month from January 26 to 28 at the Ritz-Carlton Golf Resort in Naples, Florida. And all proceeds that will be earned from the festival will go to the Naples Children & Education Foundation.

The first example of the Phantom sits on a standard wheelbase, it is painted in a Belladonna Purple hue that contrasts with the Arctic White and Tailored Purple Bespoke interior. The model that will go on sale is what is referred to as the Phantom Ultimate Power Lot. To add to that, it gets the opportunity to be part of the 2019 ROBB Report Car of the Year. It will be sold together with the collection of wines from Alpha Omega, a winery in Napa valley. The organisers behind this event describes it as the ultimate experience for the luxury motoring and wine lover.

Pedro Mota, President of Rolls Royce Motor Cars in North America, said that they are honoured to leverage their position as a leading luxury brand in the world, supporting the children who benefit from the proceeds of this event.

The newest Phantom was hand-built exclusively at the British marque’s home in Goodwood, UK. Under its hood is the latest generation 6.75 liter V12 engine that is celebrated by the Alpha Omega. There is a special six liter bottle of its flagship wine that will of course come with an etching of the Rolls Royce badge. Apart from all the mechanical bits, it is part of a package that includes the Phantom Ultimate Power Lot, together with a 12-month two bottle Alpha Omega Wine Club membership and a private vineyard tour inclusive of lunch and probably some wine.

After the very first model has been auctioned off, the eighth generation Phantom, which is widely regarded as the “best car in the world”, will be put on sale sometime next year. So you may not see one on the streets very soon. If you were not able to see it when it made its debut in Monterey this summer, you still have the chance to check it out in Florida by the end of January.

For quite some time now, Rolls Royce has been mentioning an electric version of the Phantom. But after the newest model has rolled off the production line, we know that this is not going to be the electrified model. But who knows, maybe within a few months, we will get a hybrid version of the eighth generation Phantom.

Press Release

First 2018 Rolls-Royce Phantom Auction

Patrons of the 2018 Naples Winter Wine Festival will have a once-in-a-lifetime opportunity to become the owner of a very special Rolls-Royce Phantom. The three-day event, founded by the Naples Children & Education Foundation, takes place January 26-28, 2018 at The Ritz-Carlton Golf Resort in Naples, Florida. Rolls-Royce Motor Cars has reserved the very first standard wheelbase Phantom as the featured luxury item in what is being heralded as the Phantom ‘Ultimate Power Lot.’ As the longest existing nameplate in motoring history, Phantom has defined British luxury craftsmanship for more than 92 years. Every modern Rolls-Royce is handcrafted exclusively at the Home of Rolls-Royce in Goodwood, England and the all-new Rolls-Royce Phantom marks a new chapter in Rolls-Royce Motor Cars’ history.

Proceeds from the Festival’s annual live auction benefit the Naples Children & Education Foundation and to round off the Lot, this special delivery, from the Home of Rolls-Royce, comes with the opportunity to participate in the 2019 ROBB Report Car of the Year event. The final component of the lot includes a curated collection of wine from Alpha Omega, a Napa Valley winery that blends the Old World’s European balanced style of winemaking with the New World’s technology to create elegant, Bordeaux-style wines. Paired with a 2018 Phantom in Belladonna Purple with Arctic White and Tailored Purple Bespoke interior, this Lot offers the ultimate in luxury experiences for the luxury, motoring and wine lover.

“Rolls-Royce Motor Cars is honored to leverage our position as the world’s leading luxury brand to support the children who benefit from the proceeds of this event,” says Rolls-Royce Motor Cars NA President Pedro Mota. “Our owners curate their collection of motor cars and wine alike. And there is no one item more sought after for our collectors than a one of a kind Bespoke Phantom.”

The 2019 ROBB Report Car of the Year judging event, held in Napa Valley in 2018, includes a seat on the Car of the Year judging panel plus accommodation and meals at top rated spots throughout the event. Rolls-Royce Motor Cars and the ROBB Report have shared a special relationship since the title first emerged as a newsletter for successful Rolls-Royce motor car owners decades ago.

To celebrate the all-new 6.75 liter Rolls-Royce V12 engine in the Rolls-Royce Phantom, Alpha Omega has created a special 6-liter bottle of the 2014 ERA flagship wine etched with the Rolls-Royce badge. The Lot also includes a 12-month, 2-bottle Alpha Omega Wine Club membership. Since the winner will be enjoying some of the best wines that Napa Valley has to offer, they will also have the opportunity to visit Alpha Omega winery for a private vineyard tour complete with lunch and wine pairings in its cave or vineyards for six guests along with a private Library Cellar tasting experience.

Source: Rolls-Royce

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