BMW’s Subscription Service costs up to $3,700 for the M plan

Article by Christian A., on April 5, 2018

One of the automakers that offer a subscription service to their clients instead of just selling them the traditional way is BMW. At the time of writing, BMW’s program “Access by BMW” is only available in Nashville, Tennessee.

For those of you who are unfamiliar with this service, it actually comes in two tiers. The first is the Legend plan, which costs $2,000 a month and provides access to the 530e xDrive, 540i, X5 xDrive35i, 440i Coupe, 440i Convertible and M2. Then there’s the more premium M plan, which costs $3,700 a month. This covers use of the M5, X5 M, X6 M, and M4 Convertible.

To sign up for the subscription service, the client will need to pay a $575 joining fee, and there is a minimum of a 32-day commitment. BMW will then handle the insurance and maintenance on the vehicles. The vehicle will be detailed before each delivery. The car comes with a full tank of fuel but the user is responsible to fill it up later on. Customers will also be able to switch between plans from month to month. It’s also possible to pause the program for an extra fee of $200.

Right now, those interested will have to wait as the program is currently limited to Nashville. BMW can deliver the vehicle to the clients in only a few hours but due to the short notice, the selection might be limited. BMW’s recommendation though is to inform them at least a few days before the vehicle is to be used. In the span of a month, clients can drive up to 2,000 miles (3,219 kilometers) while any unused distance can be brought onto the next month. If customers go over the limit, then they will be charged 50 cents per extra mile.

Apart from BMW, Porsche is also experimenting with a similar service, which they refer to as Passport. This, on the other hand, is only limited to users in Atlanta, Georgia, metropolitan area. Porsche charges $2,000 per month, which gives their clients access to eight models such as the 718 Boxster, 718 Cayman S, Macan S, and Cayenne. And if you opt for the $3,000 subscription, you can choose between 22 vehicles that include the Porsche 911 Carrera S, Panamera 4S, Macan GTS, and Cayenne S E Hybrid.

Cadillac also offers a similar service, the Book pilot program in New York. For a monthly cost of $1,500, clients have access to any model in their lineup. Meanwhile, Lincoln has its own version of the service, which allows for getting through airport security smoother.

Press Release

BMW Financial Services Launches Vehicle Subscription Service in the U.S.

BMW Financial Services in the U.S. announced today the debut of Access by BMW, a new vehicle subscription service that will provide members with unlimited access to a diverse fleet of BMW vehicles through a single monthly subscription. Access by BMW will debut as a pilot program in Nashville, TN on April 4. The program will be facilitated by local BMW dealers who are responsible for vehicle deliveries and maintenance.

Access by BMW members will have the ability to request a vehicle based on their planned usage or activity via mobile app (available for both iOS and Android). Once a vehicle has been requested, a BMW concierge will personally deliver the vehicle most closely matching the member’s needs to their location at the desired time. Vehicles arrive fully fueled and freshly detailed with personal preferences already pre-set. There is no limit to how often members can switch vehicles within a given month.

“As customers continue to explore the growing mobility market, service-related offerings are becoming more in demand. With Access by BMW, our members will enjoy the freedom of personal mobility with access across a broad range of our highly emotional vehicles” said Ian Smith, CEO of BMW Group Financial Services USA and Region Americas. “Subscription-based services are of emerging interest for our customers, and we’re excited to be offering a mobility service to meet their individual and evolving needs.”

During the pilot phase, Access by BMW memberships will be offered in two tiers ranging from $2,000 - $3,700 per month, inclusive of vehicle maintenance, insurance and BMW Roadside Assistance. Additional tiers allowing even greater access to a broader range of BMW vehicles will be added as the program expands. The two initial tiers are:

A “Legend” tier will include a selection of BMW sedans, coupes and convertibles, as well as BMW Sports Activity Vehicles such as: The BMW 4 Series (coupe and convertible), BMW 5 Series and plug-in hybrid BMW 530e iPerformance, the BMW X5 Sports Activity Vehicle, plug-in hybrid BMW X5 xDrive40e iPerformance Sports Activity Vehicle, and the BMW M2.

A highly emotional and exhilarating “M” tier will consist of BMW’s most powerful and highest-performing models such as: BMW M4 convertible, the all-new M5, BMW M6 convertible, as well as the BMW X5M and BMW X6M Sports Activity Vehicles.

“A pilot program is a great opportunity for us to learn. In the future, the nationwide network of BMW dealers will be integral to the success of Access by BMW,” said Smith. “We will depend heavily on their close collaboration to continue to meet and exceed consumer expectations, and to ensure the sustainable development of this new business model.”

Access by BMW is powered by Clutch Technologies. For more information, or to sign up, download the official Access by BMW app or visit

Source: BMW

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