See how the world’s best design students visualize Ferrari in 2040! Vote for your favourite!

Article by Christian A., on December 15, 2015

Ever wondered what the future of Ferrari will look like in 2040? That’s exactly what students of young automotive design schools have done. Approximately 50 schools from around the world entered the Ferrari Top Design School Challenge.

After a challenging and difficult task, designs were narrowed down to four groups of students. 12 models were selected – three designs each from the four following colleges: the College for Creative Studies in Detroit USA, ISD-Rubika in Valenciennes (France), Hongik University Soul, South Korea and Hochschule Pfrozheim in Germany. The future Ferraris are now available in Maranello where they will compete for the title of ‘Gran Premio’.

Previous awards have been handed out by a wide variety of celebrities including Paolo Pininfarina, Jamiroquai lead singer Jay Kay and Sebastian Vettel. There’s also a people’s award known as the ‘Premio Special’. Voting is done online at its Facebook page where you can view the futuristic designs. The winners will be revealed on 15 January.

There may be some things you may not already know about this world-famous brand. 1947 was the glorious year that saw the first ever Ferrari produced from the historic factory at Via Abetone Inferiore in Maranello.

The 125 S was the brain child of Enzo Ferrari. Born on 18 February 1898, he shared his dreams with the world, producing and designing outstanding sports cars. He was no stranger to the track either as in 1924 he became an official Alfa Romeo driver. Armed with his racing knowledge, he founded the Scuderia Ferrari on Viale Trento Trieste in Modena brining racing cars to the people.

He was made head of Alfa Corse in 1938 but resigned from this position a year later to establish Auto Avio Costruzioni, his own company which set up in the old Scuderia buildings. Here the 1,500 cm³ 8-cylinder 815 Spider was created and in 1940, two were constructed for the Mille Miglia.

The impact of the Second World War resulted in the factory closing its doors in 1943 in Modena. Reopening in Maranello Auto Avio Costruzioni had a new home. With the end of the war, the 1,500 cm³ 12-cylinder 125 S competed at the Piacenza Circuit on 11 May 1947 and was driven by Franco Cortese.

It then went on to take the Rome Grand Prix by storm at the Terme di Caracalla Circuit on 25 May that same year. And that was just the start. What was to follow saw the Ferrari legacy reach 5,000 track and road victories catapulting Ferrari as a supercar leader. Demand for Ferraris was overwhelming.

In an attempt to meet the demand, Enzo Ferrari did a deal with Fiat Group which gave them half ownership of the company in 1969. By 1988 their share had increased to a controlling 90%. This is how it remains today with Piero Ferrari holding 10% of his father’s legacy.

With the sad passing of Enzo on 14 August 1988, the company began to struggle. Wanting to inject new life into the Italian brand, the shareholders relaunched the company with a new chairman Luca di Montezemolo in 1991. This positive move saw Ferrari return to the world of Formula 1 and offer an array of new and exciting models. The company saw great expansion whilst retaining its loyal customers.

Ferrari also showed how it cares for its employees too. The programme Formula Uomo recognises that employees are the heart of the company and ensures they have a safe, eco-friendly and innovative environment in which to work.

Ferrari continues to do well and to date holds numerous titles and awards including: 15 Formula 1 Drivers’ World Titles, 16 Formula 1 Constructors’ World titles, 1 14 Sports Car Manufacturers’ World titles, 9 successful wins in the Le Mans 24 Hours, 8 in the Mille Miglia, 7 in the Targa Florio, and impressive 216 in F1 Grands Prix victories.

There seems no stopping the Italian dominance. The iconic Italian Stallion had its origins from the First World War. Pilot Francesco Baracca used to paint the image on the fuselage of his fighter planes. At the end of the war, Enzo Ferrari had convinced Baracca’s estate to allow him to use the Cavallino Rampante (Prancing Horse).

This is how the brand image of Ferrari came to be. Enzo placed it on Scuderia with a yellow shield representing his Modena origins and placed proudly by the Italian Tricolour. A move to the famous red came when the International Automobile Federation assigned it to Italian Grand Prix cars in the late 20th Century. Today the brand is recognised the world over and continues to inspire the dreams of future designers.

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Topics: ferrari, design



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