Only a few people would have the guts and the money to ask for all of the customization options for a vehicle. And Dr. Dre is one of them. Dr. Dre recently received the delivery of a 2016 Cadillac Escalade ESV. This is not your ordinary Escalade, which is Cadillac’s flagship SUV. This is the ESV. This is the longer version of the Cadillac full-size SUV.
Typically, the Cadillac Escalade ESV fetches a price that does not even reach hundreds of thousands of dollars – standard trim starts at $73, 965 (manufacturer’s suggested retail price) excluding tax, title, license and dealer fees -- even when equipped with the top and latest specs and features.
However, the fully customized Cadillac Escalade – a work of custom luxury tuner Becker Automotive Design – reportedly stripped around $200,000 off Dr. Dre’s pockets. That amount would be just a penny for the man, considered that he is thought to have a net worth of around $700 million.
With his money, it was easy for Dr. Dre to go all out and fully customize his 2016 Cadillac Escalade ESV. As for the custom job, Becker Automotive Design -- which also does custom work on Mercedes Sprinter vans -- was more than willing to accept the request of Dr. Dre.
As a result, Dr. Dre accepted a customized and modified Cadillac Escalade ESV that is longer than the conventional version. His variant of the Cadillac Escalade ESV is also taller, and features a custom strut grille and custom wheels.
While the custom work reaching around $200,000 wasn’t confirmed, people would not be surprised if Dr. Dre’s fully customized 2016 Cadillac Escalade ESV did. It turns out that Dr. Dre has been a Becker Automotive Design patron for a long time now.
It also seems that for his 2016 Cadillac Escalade ESV, Dr. Dre has got himself involved in the design process, cooperating with Becker Automotive Design. That is not unreasonable and illogical considering that Dr. Dre really has deep pockets.
Now, Dr. Dre is not the first customer to commission Becker Automotive Design to customize their Escalades. Pictures of the interior of Becker Automotive Design’s previous Escalade projects might give us some ideas on how well the company does their work and how Dr. Dre may have chosen to tweak his 2016 Cadillac Escalade ESV.
If there is another thing that this project also proves, it is the fact that ultimate automotive luxury is achievable, although very few people have enough dough to see it through.