FCA earns Guinness World Record after delivering 1,495 Fiat 500s

Article by Christian A., on June 29, 2017

Fiat and Italian supermarket chain Esselunga share the same values of customer-focus and uniqueness. So for the supermarket’s sixtieth anniversary, both companies teamed up and handed over a total of 1,495 Fiat 500 cars to their new owners. This event surprised many, including the Guinness World Record judge, who later on approved for it to be included in the book of records. That is a lot of giveaways!

Overall, there were 1,520 units that were supposed to be delivered to Fiat’s Mirafiori plant where the event took place. However, 25 of the winners in the Esselunga competition could not make it to the event. Fiat said that in under two days, all the cars were collected by the winners who came from several parts of Italy including: Lazio, Tuscany, Emilia Romagna, Veneto, Liguria, Lombardy, and Piedmont.

The winners were given keys to their new Fiat 500 Esselunga. The special version 500 was made specifically for the competition in association with Fiat Design Center, thus only 1,520 units are available. The design of the car was inspired by the Lounge trim, riding on 14-inch wheels, with Paste White exterior finished paired with an Ivory interior. The 500 Esselunga features seven airbags, climate control, Uconnect 5 infotainment system, AUX-IN and USB ports, steering wheel controls, and LED daytime running lights. Under the hood comes a 1.2 liter naturally aspirated gasoline engine, which produces 69 horsepower (51 kilowatts).

The Italian manufacturer has always been known for being a generous company. This is not the first time they gave away a Fiat 500. Just last December, Fiat collaborated with Paco Rabanne and automotive atelier Garage Italia Customs, wherein they developed a one-off 500. This custom was made especially for a loyal customer of the perfumer. The automaker has also partnered with a number of big fashion and lifestyle brands including Gucci, Diesel, Ron Arad, and GQ in the past years.

Though Italy is the kind of place where bicycles and motorbikes are ideal due to the narrow streets, a Fiat 500 will still work, especially as a family car. The subcompact is an easy and inspiring automobile to live with in a country of old and narrow streets, where there are too many people and traffic is congested. It would be an advantage especially since Esselunga’s customers will not need to bike to the supermarket anymore, as they now have their own Fiat 500.

A 2017 Fiat 500 has a starting price of $14,995. Though it may be an affordable subcompact car, multiply that by 1,520, and that’s a total of $22.7 million. That’s definitely a huge giveaway.

Press Release

Most cars handed over within 48 hours: world record set by Fiat and Esselunga

A record-breaking handover: 1,495 Fiat 500 cars were collected in less than two days by the lucky winners of the competition run by Fiat and Italian supermarket chain Esselunga. A historic feat, certified by the presence of the official Guinness World RecordTM judge, who approved it for inclusion in the book of records.

Everyone who took delivery of their Fiat 500 "Esselunga" helped to write the history of this record-breaking partnership. The winners came from more or less all over Italy: Lazio, Tuscany, Emilia Romagna, Veneto, Liguria, Lombardy and Piedmont. The 1,520 Pastel White Fiat 500 cars were a sight to remember when lined up along the test track of the Mirafiori plant, where many of the models that shaped the brand's history were tested.

The specific model was developed especially for the competition in association with the Fiat Design Centre, with customised personalisation. Based on the Lounge 1.2 69 HP trim level, it features the exclusive "Esselunga" badge on the pillar, the numbered plaque in the interior, chrome mirror cabs and specific "Color Therapy" 14" wheels.

The Fiat 500 that starred in the competition is in Pastel White colour with Ivory interior. The standard outfit is lavish, with seven airbags, climate control, Uconnect 5" Radio LIVE infotainment system, AUX-IN and USB port, steering wheel controls and LED daytime running lights.

This record and Fiat's partnership with Esselunga confirm the unique personality that has been central to the Fiat 500 throughout its history and helped ensure its worldwide success. Esselunga decided to celebrate its sixtieth anniversary in business by selecting an outstanding, truly unique car to reward the loyalty of the customers who continue to choose the products and services offered to them every day, affirming the values of customer-focus and uniqueness that Fiat and Esselunga share.

Of the 1,520 winners, the other 25 who have not yet collected their cars will be able to do so during the next few days.


Source: Fiat

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