Everyone, meet the new presidential car. Newly elected French President Emmanuel Macron has appointed the latest DS 7 Crossback as his official car during the recent inauguration. It was barely a couple of months ago since Groupe PSA introduced the new crossover but it wasn’t until the parade that the public finally saw what the new crossover looks like. Otherwise known as Distinctive Series/Different Spirit, the DS marque actually had been Citroen’s sub brand from 2009 until it became an independent brand in 2014. No matter how deeply rooted DS Cars are with Citroen models, it is worth noting that these two have very distinct qualities when it comes to manufacturing and engineering.
The presidential car certainly has more special features than any regular unit ever built by the premium car brand. Apart from the soft top roof cover, the custom designed SUV comes with a flag holder on one side. Atelier Maury meanwhile designed its Black leather interior which matches the Ink Blue exterior paint perfectly. To complete the premium look, the presidential SUV comes equipped with a new set of 20-inch alloy wheels in two tone finish plus gold detailing.
Despite the lack of details about its powertrain, the French automaker assures that the presidential car has all the latest technologies similar to the upcoming production version. One of which is the highly advanced DS Active Scan Suspension with built-in camera as well as the DS Connected Pilot for autonomous driving.
While Emmanuel Macron is the second youngest President of the French Republic after Napoleon Bonaparte, some former French Presidents and their successors have been riding on Citroen DS vehicles all these years. Among the former presidents were Jacques Chirac, Francois Mitterand, Giscard d’Estaing, Claude Pompidou and General Charles de Gaulle. The presidential cars on the other hand come either in Citroen C6, DS or the SM, among so much more.
The new presidential SUV is going to be showcased at the DS World in Paris this May 16. The all -new DS 7 Crossback meanwhile is expected to go on sale beginning next year. Also, DS Automobiles will eventually come out with a new hybrid system capable of up to 300hp (223kW) for the production model. At any rate, this configuration can go up to 37 miles (59km) on pure electric range while the DS Crossback La Premiere edition is priced at 54,900 euros. All the same, regular clients can start taking deliveries of their new Crossback starting January 2018.