French President Emmanuel Macron rides in a custom DS 7 Crossback

Article by Christian A., on May 17, 2017

Everyone, meet the new presidential car. Newly elected French President Emmanuel Macron has appointed the latest DS 7 Crossback as his official car during the recent inauguration. It was barely a couple of months ago since Groupe PSA introduced the new crossover but it wasn’t until the parade that the public finally saw what the new crossover looks like. Otherwise known as Distinctive Series/Different Spirit, the DS marque actually had been Citroen’s sub brand from 2009 until it became an independent brand in 2014. No matter how deeply rooted DS Cars are with Citroen models, it is worth noting that these two have very distinct qualities when it comes to manufacturing and engineering.

The presidential car certainly has more special features than any regular unit ever built by the premium car brand. Apart from the soft top roof cover, the custom designed SUV comes with a flag holder on one side. Atelier Maury meanwhile designed its Black leather interior which matches the Ink Blue exterior paint perfectly. To complete the premium look, the presidential SUV comes equipped with a new set of 20-inch alloy wheels in two tone finish plus gold detailing.

Despite the lack of details about its powertrain, the French automaker assures that the presidential car has all the latest technologies similar to the upcoming production version. One of which is the highly advanced DS Active Scan Suspension with built-in camera as well as the DS Connected Pilot for autonomous driving.

While Emmanuel Macron is the second youngest President of the French Republic after Napoleon Bonaparte, some former French Presidents and their successors have been riding on Citroen DS vehicles all these years. Among the former presidents were Jacques Chirac, Francois Mitterand, Giscard d’Estaing, Claude Pompidou and General Charles de Gaulle. The presidential cars on the other hand come either in Citroen C6, DS or the SM, among so much more.

The new presidential SUV is going to be showcased at the DS World in Paris this May 16. The all -new DS 7 Crossback meanwhile is expected to go on sale beginning next year. Also, DS Automobiles will eventually come out with a new hybrid system capable of up to 300hp (223kW) for the production model. At any rate, this configuration can go up to 37 miles (59km) on pure electric range while the DS Crossback La Premiere edition is priced at 54,900 euros. All the same, regular clients can start taking deliveries of their new Crossback starting January 2018.

Press Release


The specially-commissioned DS 7 CROSSBACK produced for the first journey of the new President of the French Republic, Emmanuel Macron has many notable handcrafted and fine attention-to-detail features. The ‘Presidential’ DS 7 CROSSBACK had been specially-personalised with a fully-retractable opening roof - so the President was able to greet the French crowd along the Champs-Elysées.

The DS brand was proud that DS 7 CROSSBACK was chosen as the inauguration’s car of the new French President and that it followed the recent launch of the SUV by DS. This historical moment provided the opportunity for the DS brand, whose ambition is to embody both French know-how and innovation in the automotive industry, to further pursue the tradition of being the official car manufacturer of the French presidency. DS models are emblematic and have historical provenance, having been used many times on similar symbolic occasions with the Fifth Republic (FR).

The ‘Presidential ‘ DS 7 CROSSBACK is currently being proudly-displayed at DS WORLD Paris, located at 33 Rue François 1er, 75008 Paris and is open daily between 8.30am and 7pm.

‘Presidential DS 7 CROSSBACK‘ - details in brief

The very first DS 7 CROSSBACK on the public roads : DS engineers and craftsmen worked on this unique Presidential car, 7 months before its public launch (first deliveries start in January 2018)
Distinguished in a sumptuous Ink Blue paint finish, it features a custom- made opening roof, French Republic signature badging and a Tricolour flag holder
The ‘Black Art’ Leather interior (named ‘Opera Inspiration’ after a district of Paris) is revised by a French creation (‘Toile de Laque’ is tailored and created by a craftsman recognised for their expertise and know-how in the specialism of decorative gilding: Atelier Maury)
The 20 inch wheels are personalised with finely-created golden attention-to-detail features
Most of highly-technical features of the DS 7 CROSSBACK feature some of the new items that will become available with this vehicle: DS CONNECTED PILOT, paving the way for autonomous driving, DS ACTIVE SCAN SUSPENSION, the 21st century DS suspension system, which uses a camera to anticipate any bumps and undulations in the road surface to ensure the President and future occupants of this vehicle can enjoy a serene ride experience.

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