Penzoil releases short film as Dodge Viper tribute

Article by Christian A., on April 18, 2017

With the Dodge Viper set to be officially discontinued by this year, tributes are being made left and right. One of those in the top of such tributes would have to be that of Penzoil.

Titled as “The Last Viper,” the whole video is just a little under 3 minutes. It starts with the Viper inside a warehouse and an unnamed figure on the roof trying to recover the vehicle. Once he gets out of the warehouse, what follows next is a treat for any Viper enthusiast. Viewers are shown the limits of what this model can do. Making this possible is Penzoil getting stunt driver Rhys Millen to get behind the wheel of the yellow Viper ACR. The entire video was shot on location in Miami giving it some hints of Miami Vice and maybe a bit of Fast and the Furious vibe.

For some fans though, while the short film is indeed exciting, there are some moments that look awkward. At a certain period in the video for example, it is revealed that the license plate of this viper is V8 EATR. While it is possible that this V10 Viper could give some of the V8 versions a run for their money, the tribute was aired in conjunction with the reveal of the V8 Challenger Demon. The problem is that this latest model is considered to be the most powerful production version of the V8. In fact, it can likely beat the V8 “eater.”

While this short film could have been released at a different time, Penzoil still deserves a pat on the back for coming out with this excellent video. Who knows? There could a similar video in the future for the Demon.

It was in the fourth quarter of 2015 when Fiat Chrysler confirmed that the Dodge Viper’s production would halt by 2017. This is not the first time this would happen though. After being launched in 1992, this model was discontinued when the company filed for Chapter 11 in 2010. However, with the help of FCA Design Head Ralph Gilles, the Viper made a comeback by 2013.

Still, the company continued to face problems as the model was not even able to meet the modest projection of at least 1,500 units annually. The brand even went as far as dropping the price and offering customization options. Nothing worked though as sales of 760 units in 2014 dropped to 676 units by 2015.

The termination of the Viper’s production is made even sadder by the fact that 2017 is its 25th year. Fans and loyal customers though were given a treat as Dodge released five limited-edition models not just to celebrate the last year of this model but to highlight the iconic special editions released in the past.

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