In the automotive industry, there is no “sure thing.” Every time carmakers approve a project, it represents a huge risk; albeit, a necessary one if they want to succeed. Playing safe does not always pay off in a huge industry.
No matter how meticulous they go about in the development, there is no sure-fire method. However, some companies can absorb the impact of a poorly designed project better than others. Having said that, there are vehicles that make the average person call out the automaker for a what-were-you-thinking moment.