After a teaser campaign, Kia finally presented today at the Chicago Auto Show, its brand new Ray Concept, a new car representing a sleek styling exercise to tell the world that the company is working hard on plug-in hybrid technology.
The new concept is actually the next chapter in EcoDynamics, Kia's subbrand to develop and showcase fuel-stretching and emissions-cutting technologies, and is capable to travel 50 miles in electric mode while the total range is an impressive 746 miles.
And this is not all! The new Ray Concept shows that electric vehicles can have an exciting design without trade-offs that create look-alike cars.
Based on the Forte vehicle platform, the four-door compact Ray carries a 153-hp, direct-injection, 1.4-liter gasoline engine attached to a continuously variable transmission and linked to a 78-kilowatt electric motor. Also, it features a rooftop solar cells embedded in the glass roof panel that can power the climate control system or extra lighting.
Furthering EcoDynamics innovation, the Ray concept's advanced system is equipped with an engine-power saving alternator management system and a toggle gear-shift up/down indicator to encourage economical driving.
Custom-designed low-rolling resistance with a hexagon pattern, narrow 20-inch (195/50R20) tires also improve Ray's efficiency.