Chicago Auto Show: Chevrolet to offer 9 Redline special edition models

Article by Christian A., on February 10, 2017

That’s quite a lot. Expect Chevy to pull out a series of surprises at this week’s 2017 Chicago Auto Show. In probably what looks like an effort to steal the spotlight from Nissan’s latest Midnight Edition, Chevrolet arrives in Chicago with not just one but nine new Redline-treated models.

The automobile company first showcased the Redline trim at the SEMA in 2015. Perhaps due to the positive feedback it got from its consumers, Chevrolet has finally pulled the trigger to launch a new line of Redline models.

The Redline squad will consist of Silverado, Colorado, Traverse, Equinox, Trax, Camaro, Malibu and Cruze. Chevy will be launching the Redline Silverado ahead and it is expected to be out in the showrooms by the end of this year. The Silverado models with Redline treatment will include the Silverado Crew Cab LTZ Z71 as well as the Double Cab LTZ71.

Other models included in the Redline crew are of course the Chevrolet Colorado LT, the Chevrolet Traverse Premier, the Equinox LT, and the Chevy Trax LT. There will also be a Chevrolet Camaro SS and LT as well as the Malibu LT coming shortly. Apparently, both the hatchback and the sedan models of the Chevy Cruze LT will be offered with the same red-specked treatment.

The Redline package usually consists of black elements along the exterior. There will be black nameplates mixed with red outline just like there are black wheels with distinctive red hash markings on the sides. Do take note that the red hash on the wheels look more attractive when the car is moving instead of just observing it at the exhibit stand.

Aside from these, there are going to be several model-specific Redline treatments that you won’t see on other models. For example, the Chevrolet Colorado and Chevy Silverado models will have those red tow hooks on them. We also heard that the Camaro will have an option for red or black hash marks on the wheels. Depending on the vehicle model, the Redline collection has several other styling treatments available.

According to Chevrolet VP Brian Sweeney, the SEMA show has proved to be a great way for them to determine the ongoing trends for customization. For this same reason, they quickly applied those trends to their most popular vehicle models. The Redline has attracted a strong interest among those who want to look different in their crossovers, trucks and cars. Definitely, the SEMA show has proven once again how concepts can be brought into reality.

Press Release

REDLINE TAKES CHEVROLET DESIGN TO THE NEXT LEVEL

Today, Chevrolet announced the introduction of the Redline special edition series at the Chicago Auto Show. Available on nine Chevrolet cars, trucks and crossovers, Redline is the broadest cross-portfolio special edition ever offered by the brand.

Redline made its debut in concept form at the 2015 SEMA Show in Las Vegas. Inspired by a strong positive reception from customers and the success of special editions across the portfolio, Chevrolet expanded Redline across nine vehicles in the car, truck and crossover segments:

Cruze LT (sedan and hatchback)
Malibu LT
Camaro LT/SS (coupe and convertible)
Trax LT
Equinox LT
Traverse Premier
Colorado LT
Silverado Double Cab LT Z71, Crew Cab LTZ Z71

“Redline is another example of Chevrolet bringing SEMA concepts to showrooms,” said Brian Sweeney, U.S. vice president of Chevrolet. “The SEMA show has proven to be a great way to identify customization trends in the industry, and quickly apply those trends to our most popular Chevrolet models. Based on the strong interest Redline attracted at the show, we believe they will be very popular with customers looking for standout cars, trucks, and crossovers.”

All Redline vehicles are equipped with black wheels featuring distinct red hash marks, black nameplates with a red outline, blacked-out grilles and black Chevrolet bowtie logos.

From there, vehicles feature design elements tailored to the preferences of those specific customers. For example, the Silverado and Colorado Redlines feature red tow hooks, while Camaro Redline features unique black hash marks above the wheels, a design cue taken from Chevy’s long heritage in motorsports.

“Our special edition lineup has been popular with customers and dealers, alike” said Sweeney. “Since the introduction of special editions on vehicles the like Silverado and Camaro, vehicle average transaction prices have increased, time to turn has decreased, and conquest rates have risen, which has contributed to making Chevrolet the fastest-growing brand in the industry two years in a row.”

Silverado Redlines are the first available for purchase; orders can be placed at Chevrolet dealerships now. Availability will be cadenced, and all Redline vehicles will be available for purchase by the end of 2017 calendar year.

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