Mopar celebrates 80 years with the 2017 Dodge Challenger Limited Edition

Article by Christian A., on February 21, 2017

Believe it or not, Mopar has been a part of the automotive world for 80 years. Yes, Mopar is celebrating its 80 years of existence this 2017, and as part of the celebrations the original equipment manufacturer for Chrysler (now Fiat Chrysler Automobiles) is launching the Mopar ‘17 Dodge Challenger limited edition vehicle.

As you may have guessed, this limited edition is derived from the 2017 Dodge Challenger. It may not be as hellish as the Challenger SRT Hellcat or as devilish as the upcoming Challenger SRT Demon, but the Mopar ‘17 Dodge Challenger is something to be excited about. It is more civil than its hot siblings, but it is quite special as it celebrates the brand’s 80th anniversary. Its limited status rises by the fact that Mopar is planning to create only 160 examples – 80 for each of the two color schemes of the Mopar ‘17 Dodge Challenger. It will be the brand’s eighth limited-edition Mopar-modified vehicle since 2010.

Thanks to the Mopar Custom Shop, the Mopar '17 Dodge Challenger received two-tone exterior coloring schemes. The first one pairs Pitch Black with Contusion Blue, while the second scheme matches Pitch Black with Billet Silver. The Pitch Black tone dominates the upper portion of the Mopar '17 Dodge Challenger, starting from the grille to the bonnet, and from roof to the rear decklid spoiler. Of course, these parts are courtesy of Mopar like the Shaker Hood package and the Shaker Hood scoop surround. In addition, the Mopar Design badge on the spoiler is specified to be black-on-black. Moreover, a special Mopar 392 logo is hand-painted on the lower portion of the Mopar '17 Dodge Challenger.

The exterior appearance of the Mopar '17 Dodge Challenger is highlighted by the black exhaust tips from the Dodge Challenger SRT Hellcat as well as by the 20-inch x 9-inch aluminum wheels with semi-gloss accents. The center caps of the wheels feature the Dodge logo.

Inside, the Mopar '17 Dodge Challenger features performance seats with their seatbacks embroidered with Tungsten Mopar logos. These seats are bordered by Tungsten stitching, which continues the interior of the Mopar '17 Dodge Challenger.

Powering the Mopar '17 Dodge Challenger is a 6.4-liter 392 HEMI engine that delivers 485 hp and 475 lb.-ft. of torque as mated to a six-speed manual transmission – a configuration found in the base Dodge Challenger R/T 392. This limited edition also features a Mopar cold air intake as aided by an air catcher duct system through the headlamp. This upgrade sends an extra dose of cold air into the Mopar '17 Dodge Challenger. Further upgrades include Mopar Shaker strut tower braces and caps as well as four-piston Brembo brakes. To highlight the exclusivity of the Mopar '17 Dodge Challenger, it features a special serialized Mopar '17 80th Anniversary badge under the hood and a special Mopar '17 Owner’s Kit.

The Mopar ‘17 Dodge Challenger limited edition is available at a price of $56,885, including $1,095 in destination charge.

Press Release

Mopar Celebrates 80 Years With Debut of Mopar ’17 Dodge Challenger

Limited-edition vehicle to offer exclusive Mopar Custom Shop, hand-painted exterior features
Only 80 models each of two color options will be produced to celebrate Mopar brand’s 80th anniversary
Vehicle includes commemorative owner’s kit and serialized Mopar ’17 80th Anniversary badge
Mopar ’17 Dodge Challenger to begin arriving in dealerships in second quarter 2017
February 10, 2017 , Chicago - The Mopar brand continues the celebration of its 80th anniversary with the introduction of the limited-edition Mopar '17 Dodge Challenger.

The vehicle offers a pair of hand-painted, custom, show car trim options. Only 80 models will be available in Pitch Black/Contusion Blue, with another 80 in Pitch Black/Billet Silver, in a nod to 80 years of the Mopar brand.

The Mopar '17 Dodge Challenger also includes Mopar performance parts, accessories, an exclusive owner’s kit and a serialized badge.

“Since its birth in 1937, Mopar has evolved from the name of an antifreeze product to a global customer-care brand,” said Pietro Gorlier, Head of Parts and Service (Mopar), FCA – Global. “The Mopar '17 Dodge Challenger, our latest limited-edition vehicle, is a testament to this philosophy, showcasing how Mopar assists owners in personalizing all FCA US vehicles.”

The Mopar '17 Dodge Challenger joins an exclusive club as the eighth limited-edition, Mopar-modified vehicle delivered straight from the factory. In 2010, the brand produced the first of an ongoing series of limited-edition vehicles, the Mopar '10 Challenger. Other low-run, factory-produced Mopar rides would follow: the Mopar '11 Charger, Mopar '12 300, Mopar '13 Dart, Mopar '14 Challenger, Mopar '15 Dodge Charger R/T and Mopar '16 Ram Rebel.

Mopar '17: Exterior
The Mopar '17 Dodge Challenger begins turning heads through its exterior and a pair of two-tone custom paint options achieved with an assist from the Mopar Custom Shop. Contusion Blue and Billet Silver hues are pulled from the Dodge brand’s color palette, with the upper portion of the Mopar '17 hand-painted Pitch Black at the Mopar Custom Shop to achieve the striking two-tone appearance.

The Contusion Blue color conveys a tone-on-tone look, providing a subtle, hiding-in-plain-sight feel at night and a brilliant appearance in daylight. Billet Silver offers a more high-impact, high-contrast exterior color. The inherent bodylines of the Dodge Challenger are used to transition from Pitch Black to Contusion Blue or Billet Silver, providing a seamless segue point.

A special Mopar 392 logo, also hand-painted on at the Mopar Custom Shop, gives an additional custom touch.

The upper exterior is unified with Pitch Black accents. The standard satin black of the Shaker Hood package by Mopar and Shaker Hood scoop surround is painted Pitch Black. The rear decklid spoiler also receives the Pitch Black treatment, and the Mopar Design badge on the spoiler is turned black-on-black.

20 x 9-inch aluminum wheels are embellished with semi-gloss accents and center caps feature the Dodge logo. Standard chrome exhaust tips are replaced with Dodge Challenger SRT Hellcat black exhaust tips.

Mopar '17: Performance
The six-speed manual transmission Mopar '17 Dodge Challenger also makes a powerful performance statement that enhances the base Dodge Challenger R/T 392. The 6.4-liter, 392 HEMI® engine pumps out 485 horsepower and 475 lb.-ft. of torque and is augmented by the Shaker Hood package by Mopar, which provides performance gains with a hint of vintage styling. The scoop is embellished with Shaker badging.

A Mopar cold air intake also delivers a performance boost and is aided by an air catcher duct system via the headlamp. The upgrade, inspired by the Dodge Challenger SRT Hellcat, feeds additional cold air into the vehicle. Mopar Shaker strut tower braces and caps are silver powder-coated and increase rigidity and handling of the Mopar '17 Dodge Challenger. Four-piston Brembo brakes provide stopping power.

Mopar '17: Interior/Exclusive Content
Heading inside, performance seats are the star, customized with Tungsten Mopar logos embroidered on the seatbacks. Tungsten stitching matching the Mopar logo borders the seats and continues throughout the vehicle, touching the door panels and additional interior areas.

Befitting its limited-edition origins, the Mopar '17 Dodge Challenger is delivered with exclusive content that highlights the vehicle’s prestige and collectability. A special serialized Mopar '17 80th Anniversary badge is included under the hood, announcing 1-80 of the Contusion Blue version and 1-80 of the Billet Silver option.

Each customer will receive a special Mopar '17 Owner’s Kit, packaged in a custom Mopar box that includes:
Mopar welcome letter
“Birth certificate” with vehicle specifications, date of manufacture and proprietary vehicle number
Hand-signed Mopar '17 rendering from the FCA US LLC Product Design Office
Special Mopar '17 booklet
Customized acrylic memorabilia showpiece
Mopar valve stem caps
Mopar-branded items, including a Mopar ’17 keychain and a Mopar 80th anniversary badge

The limited-edition vehicle will be available in both the U.S. and Canada, with a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $55,790, excluding taxes and destination fees. The Mopar '17 Dodge Challenger will begin arriving in select dealerships in early second quarter of 2017.

The Mopar '17 Dodge Challenger will be displayed at the Chicago Auto Show. For more information, visit http://blog.mopar.com/.

About Dodge and SRT Brands

The Dodge brand is America’s mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is focusing on its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the mainstream performance brand and SRT is positioned as the ultimate performance halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

From muscle cars to minivans, crossovers and full-size SUVs, the Dodge brand’s full lineup of 2017 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, active exhaust, cold-air induction, 8.4-inch touchscreen Uconnect infotainment centers and 7-inch customizable gauge clusters, to name a few. For the 2017 model year, the Dodge brand lineup features the 25th anniversary Viper, Durango, Grand Caravan, Journey, Charger and Challenger, including the new Charger Daytona and Challenger T/A, as well as the 707-horsepower Challenger SRT Hellcat, the most powerful and fastest muscle car ever and the Charger SRT Hellcat, the quickest, fastest and most powerful sedan in the world.

Mopar-First Features

During the brand’s 80 years, Mopar has introduced numerous industry-first features including:

Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers

wiADVISOR: first to incorporate a tablet-based service lane tool

Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters

Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot

Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format

80 Years of Mopar
Mopar (a simple contraction of the words MOtor and PARts) was born on August 1, 1937, as the name of a line of antifreeze products. Mopar has since evolved over 80 years to serve as the total service, parts and customer-care brand of all FCA vehicles around the globe.

Mopar made its mark in the 1960s during the muscle-car era, with Mopar Performance Parts to enhance speed and handling for both road and racing use, and expanded to include technical service and customer support. Today, the Mopar brand’s global reach distributes more than 500,000 parts and accessories in over 150 markets around the world. With more than 50 parts distribution centers and 25 customer contact centers globally, Mopar integrates service, parts and customer-care operations in order to enhance customer and dealer support worldwide.

For 80 years, Mopar has been the source for genuine parts and accessories for all FCA brands. Mopar parts are engineered together with the same teams that create factory-authorized specifications for FCA vehicles, offering a direct connection that no other aftermarket parts company can provide. Complete information on the Mopar brand is available at www.mopar.com.

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