Nissan launches 6 Midnight Edition models at 2017 Chicago Auto Show

Article by Christian A., on February 13, 2017

What does Chevy’s all–new Redline Series have to say about this? Nissan always takes the lead in designing trim packages for self-expression. As soon as Nissan first came out with the Maxima Midnight Edition last 2016, it quickly gained a positive feedback from its customers. To keep up with the increasing demand for more varieties, Nissan introduces the Midnight Edition package for its Sentra, Rogue, Pathfinder, Murano, and Altima models.

According to Nissan’s Eric Ledieu, about eighty-five percent of the entire SR sales has been accounted for the Maxima SR after it initially introduced the black-on-black exterior trim package. Ledieu added that although the positive audience reaction was quite unexpected at that time, they made it immediately available on the Maxima SR. After all, increasingly more people want to have that “sporty look” with dark accents and dark wheels.

The latest “Midnight Edition” basically consists of black trim accessories but it now has broader and more numerous choices for exterior body paints. Depending on the model, there will be several red variations available including Red Alert, Cayenne and Coulis. The black variants will come in Gun Metallic, Magnetic Black and Super Black. Other than red and black, customers can also avail the Midnight Edition with a Pearl White exterior paint finish.

All special edition models are currently being showcased at the 2017 Chicago Auto Show, except for the Rogue Edition which will have a separate premiere this coming month. Expect the Rogue to come with black splash guards, black roof racks, black floor mats and black spoilers. The blacked out trims will also be seen along the diffusers, wheels and side mirrors.

For those interested, the Midnight Edition will be based on the SR trim level, as with those on the Nissan Sentra, Maxima and Altima. Meanwhile, both the Pathfinder and Nissan Murano Platinum models can be had with the special edition blacked-out trims. As for the Rogue, the edgy styling kit will only be available on the SV variant.

The pricing also varies for each model. The Sentra Midnight Edition costs $490 while the Pathfinder, Murano and Maxima costs $1,195 each. Both Rogue and Altima models offer the Midnight Edition package for the price of $990.

For bargain hunters, Nissan is also offering price cut deals for the packages. Simply put, instead of purchasing the accessories piece by piece on a Nissan Sentra SR for a total of $500, it would be best to avail the package all at once for as low as $490.

Press Release

Nissan expands popular Midnight Edition package to six core models – Sentra, Altima, Maxima, Rogue, Murano and Pathfinder

Nissan today announced it is expanding its Midnight Edition equipment package, originallylaunchedonthe Maxima SR, to five additional models –each among the brand’s best-selling nameplates. Designed to add visual excitement, the new Midnight Editions ofSentra, Altima, Maxima, Rogue, Murano and Pathfinder share unique content –including black wheels, black spoiler, black mirror caps and available special floor mats–with additional equipment added by model.

“The idea of expanding the availability of the Midnight Edition package was driven by customers who loved the blackout treatment on Maxima SR and asked for it to be available on other popular Nissan vehicles,” said Christian Meunier, senior vice president, Nissan Sales & Marketing and Operations, Nissan North America, Inc.; chairman, Nissan Canada. “The six models offering Midnight Edition packages account for more than 75 percent of our U.S. sales, so we think they will find a receptive audience.”

The original Midnight Edition package was created for the 2016 Maxima SR and now accounts for 85 percent of Maxima SR sales. While first offered exclusively with black exterior paint, the color palette for Midnight Editions now includes a choice of black, white, gray and red colors for all six models.

All Midnight Edition models are offered with high-optimized pricing, with the packages’ MSRPs1offering discounts up to $1,300 on select models (versus similar equipment priced separately).

“We’re creating a clear visual identity package across key models in the Nissan lineup,” said Meunier.“The high-optimized MSRPs for the Midnight Editionswillbe hard for buyers to pass up.”

Sentra SR Midnight Edition–Offered on both 2017 Sentra SR and SR Turbo models, the Sentra SR Midnight Editionincludes black 17-inchMidnight Editionaluminum-alloy wheels, black mirror caps, black rear spoiler and available Midnight Edition floor mats. The package has an MSRP1of $490 USD and is on sale now

Altima SR Midnight Edition–Available on the 2017 Altima 2.5SR, the Altima SR Midnight Edition features black 18-inch Midnight Editionaluminum-alloy wheels and low-profile 235/45 R18 all-season tires, black mirror caps, black rear spoiler, LED headlights, remote engine startand available Midnight Edition floor mats. The package has an MSRP1of $990 USD and is on sale now.

Maxima SR Midnight Edition–Topping the Maxima SR, the sportiest of five available 2017 Maxima grade levels, the 2017 version of the Maxima SR Midnight Edition includes black 19-inch Midnight Black aluminum-alloy wheels, a black rear spoiler,rear diffuser, and available Midnight Edition floor mats.The package is offered in a choice of Pearl White, Coulis Red, Gun Metallic and the original Super Black.The package is on sale now with an MSRP1of $1,195 USD

Rogue Midnight Edition–Rogue, Nissan’s best-selling nameplate, gets the Midnight Edition treatmentwith black 17-inch Midnight Edition aluminum-alloy wheels, black mirror capsand available Midnight Edition floor mats. It also adds black roof rails, black cross bars, black splash guards,rear bumper protector and illuminated kick plates.Offered on Rogue SV grade, the Midnight Editionpackagehas an MSRP1of $990 USD and goes on sale in March 2017.

Murano Midnight Edition–Like Rogue, the 2017.5Murano Special Edition package adds strong visual impact to one of Nissan’s fastest growing models. Offered on the Platinum grade level, it includes exclusive black 20-inch Midnight Edition aluminum-alloy wheels, black roof rails, black mirror caps, blacksplash guards and available Midnight Edition floor mats. It is offered in a choice of Pearl White, Cayenne Red, Gun Metallic and Magnetic Black.The packagehas an MSRP1of $1,195 USD and is on sale now

Pathfinder Midnight Edition–The Pathfinder Midnight Editionfeatures exclusive black 20-inch Midnight Edition aluminum-alloy wheels, black mirror caps, black spoiler, black splash guards, illuminated kick plates, chrome rear bumper protector and available Midnight Edition floor mats. The package has an MSRP of $1,195 USD1and is available now

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