VW comes to Chicago with a big set of Lego blocks in tow

Article by Christian A., on February 10, 2017

It’s like building a Volkswagen with your own hands. Happening this week at the 2017 Chicago Auto Show, Volkswagen travels back and forth between the past and the future with its miniature cityscape. With up to 20,000 pieces of Lego bricks specially built for the event, the company wishes to take its audience on a brief, yet sentimental journey.

Since the scale models are meant to showcase the brand’s evolution of design, the German automaker arrives at the event with a custom-built 2-ft x 3.5 ft Lego diorama featuring the vintage Microbus as well as the latest 7-seater Atlas crossover.

With a nice city as its backdrop, the scale models will surely catch the attention of children and adults that are attending the auto show. The diorama consists of road, modern buildings and trees ---representing “The Volkswagen Journey” throughout the decades.

The streets, which consist of urban landscapes and beautiful outdoor scenery are basically what Volkswagen envisions for the future. For one, the trees represent the call for a greener environment and cleaner emissions, fulfilling what the company is currently aiming to accomplish.

Besides, Volkswagen is quite serious about its plan to go fully electric by 2020. Who knows if the classic Microbus would make a big comeback around that time. By then, it would possibly come with autonomous driving features, an all-wheel drive set-up and pure electric drivetrain technology or maybe something close to the ID Buzz concept, right?

Like the original version of the model, the miniature Lego Microbus comes in a two-tone body color with a touch of metallic finish on the hubcaps, curved bumper, round side view mirrors, circular headlamps and V-shaped front fascia.

The Atlas on the other hand comes in a single color or in this case, they had it in plain white. Obviously, it has the typical grille, rims, roof rails and trailer hooks in black. Although it would’ve been more amazing had they enhanced it a bit further just as they did with the Microbus.

All in all, “The Art of the Brick Studios” did an impressive job and we wish to see more of these in the coming car exhibits. And we mean not just for Volkswagen but also for other brands.

To keep the spirit alive, Lego is also selling miniature versions of your favorite Volkswagen models. There is of course the classic Beetle which comes with a cute picnic set and surfboard. The Volkswagen Beetle building kit contains a total of 1,167 pieces and measures 11-inches long. Meanwhile, a 1962 Volkswagen T1 Camper Lego kit is also available with 1,334 pieces of blocks and measures 11.8 inches for the price of 119.99 USD. Whatever the case, there’s no other way to get those hands working while having fun.

Press Release


Volkswagen of America, Inc., has reimagined VW’s adventurous spirit through a custom-built display made of more than 20,000 LEGO® bricks. Making its debut at the 2017 Chicago Auto Show, the 2 foot by 3.5 foot display highlights the evolution of Volkswagen design and the journey of VW vehicles with American families through the decades.

The VW journey is set against a landscape that transitions from city life to outdoor scenery, demonstrating the go-anywhere spirit of Volkswagen vehicles. A beloved VW Microbus takes drivers back to the family camping trips of yesteryear, while the Atlas stands ready to transport the modern family through new terrain.

Like the original Microbus, the LEGO interpretation has a two-tone exterior, built with blue and white LEGO bricks. The replica stays true to the iconic model of the 60s with a distinctive “V-shaped” front fascia design, rounded headlamps, silver round side-view mirrors, silver baby moon hubcaps, a curved bumper in white, and a bold VW badge, placed front and center.

Made up of white LEGO bricks, the Atlas model highlights the seven-passenger capacity and utility of the actual vehicle. The model features a characteristic grille, accessorized black rims, roof rails, a rugged trailer hitch for hauling needs and unmistakable front and rear VW badges.

The 2018 Atlas goes on sale later this year.

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