Mopar-customized 2019 Ram 1500 appears at 2018 Chicago Auto Show

Article by Christian A., on February 12, 2018

Ram Trucks dropped quite a bomb at the 2018 Detroit Auto Show when it unveiled the all-new 2019 Ram 1500, representing the fifth generation of the light duty pickup truck. Now, the Ram 1500 is making an appearance at the 2018 Chicago Auto Show, and this time, the light duty pickup truck is wrapped in Mopar parts and accessories.

A result of a partnership between the Ram Trucks and Mopar brands, a 2019 Ram 1500 modified for outdoor sports is making an appearance in Chicago. It is essentially the Big Horn Sport 4x4 version of the newly unveiled fifth-generation Ram 1500 as wrapped in Flame Red finish and dressed up in a wide array of Mopar products designed especially for this light duty pickup truck. According to Pietro Gorlier, Head of Parts and Service at Mopar, the customized truck at the 2018 Detroit Auto Show demonstrates what is possible when accessorizing the all-new Ram 1500.

These Mopar products include certain parts that enhance the truck’s off-rood capability as well as numerous storage systems, parts and accessories. While the customized 2019 Ram 1500 is already clothed with several Mopar parts and accessories, the menu for the all-new light duty pickup truck actually listed more than 200 available products. That’s pretty extensive.

To ensure that all Mopar parts and accessories are harmonized with the all-new Ram 1500 in terms of fit, finish and function, they were all developed in close collaboration with Ram Truck engineers and designers. According to Ram, all of these Mopar products were a result of thousands of hours of testing and validation.

In particular, the Ram 1500 Big Horn Sport 4x4 show truck features two-inch Mopar lift kit, Mopar 18-inch six-lug off-road beadlock-capable wheels and large tread 35-inch tires. These parts are complemented by black Mopar off-road wheel flares as well as by body-length Mopar off-road cast aluminum running boards with a skid-resistant stepping surface.

On the bed of the Ram 1500 show truck is the lifestyle Ram Rack – a new Mopar part that will be offered in the near future – that allows customers to secure large gear. The rear Ram Rack is adjustable, allowing it to be slid to the front Ram Rack.

The Ram 1500 Big Horn Sport 4x4 show truck also features the new Mopar “Ram Airflow” cold-air intake system that channels air to the powerful 5.7-liter HEMI V-8 engine. Ram Airflow is compatible with all hood applications for the all-new Ram. Further Mopar parts and accessories fitted on the show truck includes Mopar five-inch dual exhaust tips, front tow hooks and a Mopar logo hitch plug, as well as black Mopar hood graphic stripes, blacked-out Ram emblems and badging.

Meanwhile, the interior of the 2019 Ram 1500 Big Horn Sport 4x4 show truck is provided with premium black Katzkin leather seats, which have seatbacks that are embroidered with Rebel red Ram’s head logos. The same Rebel red stitching is found on the seats, center console and door trim. The Ram’s head logo is also found on the Mopar all-weather floor mats. The R-A-M logo is likewise found on the Mopar brushed aluminum door sill guards.

Press Release

Ram and Mopar Customize the All-new 2019 Ram 1500 at Chicago Auto Show

The Ram Truck and Mopar brands teamed up today at the Chicago Auto Show (CAS) to debut an outdoor-sport-themed 2019 Ram 1500 modified with a selection of the more than 200 Mopar parts and accessories available for the all-new truck.

The customized show truck highlights the large menu of Mopar products, created through thousands of hours of testing and validation, available for the all-new Ram 1500. The fit, finish and function of all Mopar parts and accessories were developed in close concert with Ram Truck engineers and designers to harmonize with the all-new Ram.

“At the Chicago Auto Show, Mopar is showcasing the art of the possible when it comes to accessorizing the all-new Ram 1500,” said Pietro Gorlier, Head of Parts and Service (Mopar), FCA. “With more than 200 parts and accessories, available at launch, Mopar delivers the largest array of factory-backed, authentic products to personalize the new Ram 1500 and make it truly one of a kind.”

The Flame Red 2019 Ram 1500 Big Horn Sport 4x4 showcased at the Chicago Auto Show is equipped for the outdoors with a 2-inch Mopar lift kit that delivers additional off-road clearance and an aggressive appearance, while accommodating oversize, large tread 35-inch tires. Mopar 18-inch, six-lug off-road beadlock-capable wheels with matching trim rings keep the tires pegged to the rims when aired down for increased off-road grip and traction.

Black Mopar off-road wheel flares accentuate the 35-inch tires and provide additional defense against trail hazards. Durable, body-length Mopar off-road cast aluminum running boards add both visual appeal and functionality, with a skid-resistant stepping surface that offers better grip in muddy or wet conditions.

The 5-ft. x 7-in. bed features a unique Mopar offering that will be available in the near future — a lifestyle Ram Rack, first shown as a prototype part on the Ram Macho Power Wagon concept vehicle at the 2016 Specialty Equipment Market Association (SEMA) Show. Large gear can be secured to the truck, demonstrating the capacity of the Ram Rack to store and transport a variety of lifestyle equipment.

The rear Ram Rack is adjustable, with the ability to slide all the way up to the front Ram Rack. The Ram Rack system mounts to the available production bed utility rails. A Mopar bed step, featuring an articulating arm, lowers down for easy access.

The new Mopar “Ram Airflow” cold-air intake system feeds a steady flow of fresh air to the 395-horsepower, 410 lb.-ft. of torque, 5.7-liter HEMI® V-8 engine. The intake, scheduled for availability later this year, is compatible with all hood applications for the all-new Ram and works in concert with the Mopar performance cat-back exhaust, which is constructed from AL409 stainless steel and emits a deep exhaust note.

Mopar 5-inch dual exhaust tips complete the package and feature dual wall thickness, fitting snug to the bumper and providing a smoother edge. Other exterior touches include matching black Mopar hood graphic stripes, blacked-out Ram emblems and badging, front tow hooks and a Mopar logo hitch plug.

Inside, premium black Katzkin leather seats in the front and back are embroidered with Rebel red Ram’s head logos on the seatbacks. The same Rebel red stitching also accents the seats, door trim and center console. New Mopar all-weather floor mats are embellished with the Ram’s head logo and constructed with deeper channels and higher, more rigid sidewalls to contain water and other debris. Mopar brushed aluminum door sill guards carry the R-A-M text logo.

Mopar Custom Shop
All-new Ram 1500 owners can add select Mopar accessories even before taking the keys via the Mopar Custom Shop.

Mopar products installed at the Mopar Custom Shop prior to vehicle delivery are covered by the original warranty and included in the Monroney label, giving the consumer the added advantage of having their customization included in the financing package.

For more information on Mopar parts and accessories for the all-new 2019 Ram 1500, visit www.mopar.com.

Source: Ram

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