Hyundai is now raising the stakes by a public announcement that the R-Spec variant of the brand new 2010 Genesis Coupe, intended to attract true enthusiasts who desire a lower beginning price and the ability to tune the car to their own particular preferences.
The R-Spec, which will be introduced as a mid-2010 model year model, offers genuine track-readiness in a less expensive model including core performance equipment like track-tuned suspension, 19-inch gunmetal-finish alloys with high-quality summer tires, braking system from Brembo, limited slip-diff from Torsen, and R-Spec marking.
Some non-essential equipment have been removed, like Bluetooth, automatic headlights, cruise control, trip computer, chrome interior highlights and steering wheel-mounted audio controls to lower weight and price tag.
The Genesis Coupe R-Spec thus comes with a $23,750 sticker price, about $3,000 lower than the 2.0T Track version. There are three exterior finishes available for the R-Spec: Tsukuba Red, Karussell White and Bathurst Black.
Pricing for the latest Genesis Coupe has been announced by Hyundai Motor America as follows. For the 2.0T model, which comes with the 2.0-liter turbo, 4-cylinder engine and 210hp, the price tag is $22,000 and for the V6, 3.8-liter, 306hp it is $25,000.
The coupes will hit dealerships late this month. Hyundai believes that these models will become the new standards in the premium sedan and sport coupe segments, offering a wide range of powertrain and performance options for all kinds of driving aficionados.