Nissan changes its mind regarding the 2009 Chicago Auto Show

Article by Christian A., on January 27, 2009

The annual car shows is usually the venue where auto makers attract potential buyers and show off their latest products not only to the media, but also to industry competitions. However, due to the current economic downturn directly affecting the auto industry, a lot of manufacturers are deciding to let go attending the present series of events to lower costs.

Surprisingly enough, it is not only the smaller, struggling companies that you might expect to hold back, but even high-end brands like Rolls-Royce and Ferrari have also decided to shorten their participation by giving up specific portions of the lineup of events.

It is reported that the Detroit Auto Show early next year, one of the biggest car shows in the vehicle manufacturing industry, will miss the following brands from its display areas: Ferrari, Rolls Royce, Land Rover and Suzuki.

Even though these brands are considered minor players, some major brands have also expressed that they will not also be present in the event. Mitsubishi announced last week that it was dropping out of the affair, and lately Nissan revealed that it cannot be part of the Detroit show.

Furthermore, the Japanese car manufacturer earlier also made public its decision that it would not be present in the Chicago Auto Show in February 2009 as well, but, because of pressure from dealers, has lately confirmed that it will attend the Chicago event.

In an interview with Automotive News, Alan Buddendeck, Nissan corporate spokesman, said the decision reveal the present condition of the car industry and not the auto shows themselves. It is noted that about one million visitors flock to the the Chicago event annually.

Pulling out from auto show seems to be an increasing trend at the current time among car companies. With about less than two months to go, some carmakers have made information available that they are still in the process of deciding their participation in the upcoming 2009 auto show.

Although the LA Auto Show lost about 20% of its exhibitors, the Detroit Auto Show is anticipated to lose 25% of its anticipated exhibitors. Even though there are a significant number of pull-outs, the Cobo Center will continue to be jam-packed with the appearance of the Chinese automakers such as BYD and Brilliance.

Other auto shows such as those in New York and Chicago are predicted to be drastically affected, with talks going around that two of the giants, GM and Ford, are acquiring less space compared to the previous year.

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