At the 2013 Chicago Auto Show, Scion will be playing up its reputation as Toyota's youth-oriented brand with its display of the sporty Scion FR-S together with a modified, track-ready two-door version that will join the 2013 Toyota Grand Prix of Long Beach. In a press release, Scion said that social media will be emphasized during the show.
There will be an “interactive media counter” for every Scion FR-S, xB, tC, xD and iQ model on display. This counter has a touchscreen that offers information and “brand culture imagery.” There will also be a video setup that will show Instagram photos and Twitter activity in real time. This leaves some people to question the company’s reasons for focusing on the digital experience.
Another way that Scion could have accomplished this is to show phone-readable QR codes linked directly to Scion's website instead of bringing cars to Chicago. Another suggestion is for Scion to just live-stream the entire display over the Internet.
Some joke that Scion could have just showed a 3-D rendering of its vehicles. There are those who may disagree with what Scion is using for its campaign but it’s certainly one way to get the attention of the younger buyers.
Scion FR-S (Front-engine, Rear-wheel drive, Sport) is the epitome of how the brand defines a genuine rear-wheel-drive sports car that offers outstanding balanced performance and handling, gripping style, flexible use and astounding fuel efficiency.
As a matter of fact, this Scion FR-S enters a long history of Toyota performance vehicles. The entirety of the vehicle was inspired by the Hachi-Roku or the AE86 generation of Corolla. The reason why Scion based it on the A86 is because it is the top choice of driving enthusiasts for its front-engine, lightweight, and well balanced rear-wheel-drive coupe.
Moreover, the design is aimed at achieving “Pure Balance”. As planned, it started with the strategic use of the world’s flat boxer engine in configuring the front-engine and rear-wheel drive. The Scion FR-S can be mounted mid-ship and is extremely low because of its engine’s compact size and flat size. Thus, it gives the car a favorable front-to-rear 53:40 ratio and a low center of gravity in contrast to other supercars.
Also, the Scion FR-S has a 2.0-liter aspirated 4-cylinder engine. The concept is the result of the combined development between Toyota and Subaru. It all started when the Subaru’s horizontally opposed engine is combined with the Toyota’s cutting-edge D-4S injection system.
This feature integrates both cylinders direct and port injection. One has a combustion chamber where the fuel is injected directly into it and the other has the intake valves where the port injector is located above it. The concept of D-4S injection was adopted from the Lexus IS F and became a new standard technology for the Scion family.