Toyota to unveil 2014 Tundra at the Chicago Auto Show in February

Article by Anita Panait, on January 25, 2013

Toyota Motor Corp. will launch the third-generation Tundra full-sized pickup at the Chicago Auto Show slated in February 2013. The all-new Tundra is expected to be made available to the public this spring, and is slated to become the third redesigned big pickup for the 2014 model year. The most recent overhaul of the Tundra was for the 2007 model year.

General Motors will roll out its redesigned 2014 Chevrolet Silverado and GMC Sierra pickups by early summer. On the other hand, Chrysler Group has updated its Ram pickup for the 2013 model year by offering more fuel-efficient powertrain options.

Carmakers are banking on a solid recovery in the housing market and construction activity in the United States to fuel higher demand for big pickups, which are considered as among the auto industry's most profitable vehicles.

Just like other carmakers, Toyota is under pressure to improve the fuel economy of its Tundra full-sized pickup, but not at expense of power, performance or functionality. Toyota posted a 23-percent increase in Tundra sales in 2012 to 101,621 units.

The carmaker sold the most number of Tundra in 2007 at 196,555 units. According to Toyota, it intends to have a 45,000-square-foot display at the Chicago Auto Show, exhibiting a combination of new products and concept vehicles.

Toyota will be displaying the 2013 Toyota RAV4 and the new Avalon, as well as the Corolla Furia Concept that previews the next Corolla. It is expected that Toyota’s motorsports operation will take up a good portion of the Chicago stand.

The new version of the Toyota Tundra pickup truck added bold elements of quality design, craftsmanship and refinement while maintaining the Tundra’s status for function, efficiency, and reliability. These redesigned features make it the most capable, stylish and worth having Tundra.

According to Bill Fay, the group Vice President and General Manager of Toyota Division, Tundra is the perfect example of development when Toyota took it upon itself to listen to the customers’ demands. The output of the redesigned Tundra is based on the customer requests for a more carved exterior and sophisticated interior, improved driver ergonomics, and the latest technology.

DNA of Quality, Dependability, and Reliability – these characteristics embody the Toyota Tundra. For the last 12 years, J.D Power Vehicle Dependability Study recognized Tundra with countless awards in the Full-Size Pick-Up Segment. The 2014 Tundra is redesigned to represent a major change in its concepts since the 2007 model year.

The redesigned Tundra will not be like this one if it weren’t engineered and created by experts. American roots are behind the success of Toyota, particularly the Toyota Technical Center in Ann Arbor, Mich and Calty Design Research centers in Newport Beach, Calif., and Ann Arbor. The vehicle’s V6 and V8 engines are assembled at Toyota Motor Manufacturing Alabama, Inc and the transmission at North Carolina’s production facility. Lastly, Toyota Motor Manufacturing in San Antonio, Texas exclusively and continuously assembles the Toyota Tundra for modification purposes.

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