2010 Detroit Auto Show: Nissan Mixim Concept joins Michelin Challenge Design

Article by Christian A., on August 26, 2010

Nissan Mixim, is the latest concept car from the Japanese manufacturer which was revealed today at the Detroit Auto Show. Powered by a pair of innovative "Super Motor" electric motor/generators, the Nissan Mixim Concept makes its first U.S. appearance as part of the Michelin Challenge Design display at the 2010 North American International Auto Show in Detroit.

The new concept features the same wheelbase as a production Nissan Cube, but it has new dimensions: it is with 11 inches shorter, nearly 10 inches lower and four inches wider.

Regarding the design, this is highlighted by the LED driving lights, a wraparound windscreen inspired by the visor of a safety helmet, a stylish angular slash running through the center of the doors and triangular side windows.

Inside, the new 3-seater (the driver stands in the center position and is flanked by passenger seats on each side -- a fourth seat is available in the large rear cargo area) features a new steering wheel and gauges inspired by computer game interface design, reflecting young, technology engaged and connected target audience for the vehicle.

The car uses compact lithium-ion batteries for an extended driving range and separate electric motor/generators driving the front and rear axles.

Press Release

Nissan Mixim Concept

The Mixim concept car is a compact vehicle for young drivers who are mostly engaged by their computer and the world via the internet. The driver sits centrally, with two seats either side, while the steering wheel and controls are inspired by the interfaces so familiar to computer gamers.

Powered by Nissan's 'Super Motor' electric motor/generator and using compact lithium-ion batteries, Mixim has unusually rapid performance combined with a usefully extended range. One Super Motor powers the front axle and a second drives the rear axle, giving Mixim all-wheel drive.

Mixim takes the most up-to-date electric vehicle (EV) technology and clothes it in a svelte and distinctive coupé shape. Its wraparound windscreen, inspired by the visor of a crash helmet, dominates the profile while the swept back windscreen, flowing roofline and sharply truncated rear hints at sporting performance unexpected from an electric vehicle.

Diamond-shaped styling cues feature inside and out, notably on the twin air intakes to the rear of the doors and the front LED driving lights, while an upper triangular side window links the gentle slope of the roof with the dramatic angular slash that runs through the centre of the doors. The rear hatch opens to reveal a large trunk area behind the three seats. An occasional fourth seat is also housed behind the front seat module.

Sitting on a 2530mm wheelbase, Mixim is 3700mm long, 1800mm wide and 1400mm high, the Mixim is shorter and lower than Micra, though slightly wider. It weighs just 950kgs.

Despite being a concept car with no guarantee of being turned into a series production model, Mixim's development is in line with the Nissan Green Program, the company's publicly stated desire to create a more sustainable mobile society.

Throughout the show, the Mixim will be driving from a low stage via a ramp to an elevated display platform on the Nissan stand.

If you liked the article, share on:



We are expecting to see American brands like Chevrolet and Ford at the upcoming 2018 Detroit Auto Show, but Japanese automaker Infiniti plans to reveal something of their own. Reports...
by - September 25, 2017
As you probably have noticed, the Ram 1500 Rebel is the meaner and more aggressive version of the Ram 1500. But there is a version of the Ram 1500 Rebel...
by - January 24, 2017
Months from now, Volkswagen will commence sales of its new Atlas SUV (2018 model year) in the United States. But as early as now, the German carmaker is making sure...
by - January 19, 2017
The 2017 Detroit Auto Show is getting hotter by the minute. Samsung SDI recently announced that it’s going to unleash its new and awesome lithium battery within the next 3...
by - January 18, 2017
Tobias Moers has been the chief executive of Mercedes-AMG – the performance division of German premium carmaker Mercedes-Benz -- since October 2013. With him at the helm, AMG went on...
by - January 16, 2017

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Subscribe to our newsletter!