Although the trend is toward smaller, fuel-efficient hybrids and battery-powered cars were shown at the NAIAS this year, the Detroit Big 3 are putting their money on three fairly conventional sedans that could aid in determining what future awaits the trouble Detroit automakers.
The three vehicles, the 2010 Ford Taurus, Chrysler 300 and Buick LaCrosse, could be the new benchmarks for domestic passenger transport.
However, since these cars come with the latest and advanced technology reserved for high-end cars, it might tend to confuse the line between mainstream and luxury products.
Taurus will be introduced in the middle of this year and might call to mind the original vehicle that came with that brand name in 1986 which was one of the most significant products of Ford since the Model T.
The situation when the first Taurus appeared is almost similar to the one the current Taurus is facing, the company was in a financial bind and the failure of that first model would have destroyed the company.
Back then, the first Taurus beat the fast selling imports such as the Toyota Camry and Honda Accord. However, with the passing of time it seemed that Ford lost interest on the midsized flagship and relegated it to rental and corporate fleet assignments.
Currently, Ford is trying to build as much excitement toward the Taurus as it first came out with the 2010 sedan hoping that the same car that helped it in times past will now do the same. The latest Taurus comes with a dynamic look and a skew of high-tech features including radar-guided cruise control, automatic parking system and many others.