2011 Detroit Auto Show: Ford Vertrek Concept makes its debut

Article by Christian A., on January 10, 2011

Besides the, Ford also introduced at the 2011 Detroit Auto Show the Vertrek Concept, a new car which promises firm’s new compact SUV which will be introduced in North America, Europe and the world’s largest car market, China. As expected, the new concept carries all the technologies found on other Ford vehicles, such as SYNC, active park assist, BLIS (Blind Spot Information System) with cross-traffic alert and Intelligent Access with push-button start.

Under the hood, the car carries a 1.6-liter Ford EcoBoost gasoline engine, but according to the manufacturer Vertrek could also easily use the acclaimed 2.0-liter Ford Duratorq TDCi (turbo diesel common-rail direct-injection) engine. Both engine could be paired with the fuel-saving six-speed transmissions, and according to Ford the engines will deliver up to 20 percent better fuel economy and reduction of CO2 emissions of up to 15 percent.

Exterior Design

Ford has long followed a philosophy of global kinetic design. As the company continued to evolve this philosophy, it made it compatible with the next generation compact sport utility vehicles. This is best exemplified with the Ford Vertrek concept which was launched today at the 2011 North American International Auto Show.

According to group vice president for Design, and chief creative officer J Mays, as the world keeps on changing, consumers will always be looking for the latest compact SUV. These consumers, Mays continued, work hard and play hard and want a vehicle that best demonstrates those qualities and one that also manages to stand out. The company believes that the Vertrek concept will be able to satisfy this particular need.

The main objective of the kinetic design is to manufacture a vehicle that suggests motion even when the vehicle is not moving and express the excellent driving dynamics Ford is known for. Ford executive design director Martin Smith shared that the building blocks of the kinetic design include precise and strong executed surfacing, the defining stance and how the body has been set over its wheels, and the expressive lines that create a smoother aerodynamic profile.

These are what customers expect for future compact SUVs, he added. Taking inspiration from the European Ford Kuga crossover, which has long been acknowledged as the design leader in its class, the Ford Vertrek concept takes the future of a global compact SUV to the next level.

Its sportier and smoother design has been expertly incorporated with the capability requirements that customers want for a compact SUV with the volume of the interior cargo similar to the Ford Escape. Smith added that the Vertrek concept is indeed a sportier, smoother and smarter version of what customers look for in a compact SUV.

In addition, Smith further added, the excellent detailing like how the wheels, taillamps, and headlamps are executed brings to mind craftsmanship and advanced technology. The exterior comes in Liquid Platinum, which was selected specifically as it can bring out the Vertrek’s strong sculpturing but highlighting the premium execution and sophistication of its personality.


Interior Design

The interior of the Vertrek offers a lot of space, lightweight, and expresses the style seen on its exterior. The instrument panel is the central focus of the interior and exhibits forms and shapes that are not only distinct but reveals as well the company’s kinetic design language.

Its wing-like profile manages to span the entire cockpit and even extends visually to the side glass and up to the rear view camera. The center console manages to dive to the interior and then change to a central bridge that flows through this compact SUV.

Sophisticated craftsmanship is obvious inside the cabin. The instrument panel has been covered in Dusk Grey leather which contrasts the satin-tinted and platinum tones of its center console.

A rather surprising highlight is the fluorescent detailing. The way its four individual seats have been set-up conveys relaxation and sportiness. The slim seats have been wrapped in a natural tan velour leather. This, according to Smith, carries the robust quality seen in the Bavarian lederhosen.

This is balanced with a modern touch of red-orange neon fluorescent highlights all around the interior. This combination gives it a traditional yet high-tech atmosphere. The slim seats also exhibit a central spine support.

Instead of using a carpet as seen in standard vehicles, the Vertrek concept uses handcrafted leather-woven materials for the floor. The functional elements of the different parts like the cluster, doors, instrument pane, and steering wheel, have a premium and polished finish, which is associated with craftsmanship that is typical on premium products.

Press Release

Ford Vertrek Concept

Ford Motor Company unveiled its vision for a sleeker, sportier and more stylish compact sport utility vehicle (SUV) at the 2011 North American International Auto Show. The Ford Vertrek concept previews the company's ambition for a next-generation, global compact SUV that could lead the industry in both design and fuel efficiency.

The Ford Vertrek concept is based on Ford's global C-segment platform, which includes the all-new Ford Focus range launching early in 2011 in North America and Europe, plus the latest C-MAX and Grand C-MAX multi-activity vehicles. It represents the vision of the company's top design and engineering talent on how best to attract and satisfy future sport utility vehicle customers around the world.

"Ford Vertrek concept is a no-compromise solution we feel utility vehicle customers will embrace around the world," said Derrick Kuzak, Ford group vice president of Global Product Development. "It is a revolution compared to what is typically seen in this segment in North America and is a stylish evolution compared with products outside North America. This new design is sleeker and more fuel efficient and delivers the capability, including people and cargo volume, customers demand globally."

The Ford Vertrek concept combines the best of Ford's distinctive European kinetic design styling and driving quality with outstanding levels of cargo space, trailer-tow and off-road capability for North America, promising a vehicle that meets the needs of next-generation compact utility vehicle customers around the world.

The sleek appearance of the Ford Vertrek concept has been honed aerodynamically to help support the program target of class-leading fuel economy and low CO2 emissions and complement the high-tech powertrain solutions Ford envisions.

Ford preliminary data show that a production vehicle based around the Vertrek concept would be at least 5 percent more aerodynamically efficient than current comparable Ford North American and European models, such as the Escape and Kuga.

Global solution for global needs

Ford's global C-segment platform allows for the efficient creation of vehicles that address consumer tastes around the world.

"Customer demands are converging globally toward a compact sport utility vehicle that is stylish and great fun to drive while at the same time providing the package, capability, engaging technology and fuel economy they expect," said Jim Farley, group vice president, Global Marketing, Sales and Service. "The Ford Vertrek concept will allow us to hear directly from these customers about trade-offs they are prepared to make as we look to deliver a future production model that brings to life all these attributes."

At least 10 new models will be built on the new global C-segment platform, which replaces three platforms currently in production regionally. By 2012, the new platform will account for more than 2 million units of sales, providing Ford with unprecedented economies of scale and an opportunity to offer customers around the world an array of new technologies and product features usually reserved for premium vehicles.

The compact sport utility vehicle segment is one of the largest (consistently in the top five), most competitive and fastest growing segments - more than doubling in market share since 2000 - in the U.S. It also ranks among the top four most cross-shopped segments in the U.S. It is a segment that Ford helped pioneer with the popular Escape model.

Growth in Europe of crossover products, similar to the compact sport utility vehicle segment in the U.S., has been astounding - up more than 200 percent since 2000. The Ford Kuga has consistently ranked third in its segment, in which all major manufacturers compete, since its launch in 2008. Nearly 70 percent of Kuga customers opt for the high series.

Globally, the compact SUV segment has shown growth since 2009, led by China and the U.S. The market in China is projected to increase 60 percent by 2011 compared with 2009.

"This segment is uniquely diversified across the globe," said Farley. "In the U.S. these are considered small cars, while in Europe and other markets they are considered midsize cars. No matter how you classify it, the segment is vitally important and only those manufacturers who demonstrate leadership in design, customer-focused technology, capability and fuel-efficient performance will succeed."

Kinetic design taken to the next level

The sporty, sleek Ford Vertrek concept builds on Ford's global kinetic design philosophy. This distinctive and continually evolving design language is rooted in creating cars that appear to be in motion even when stationary, while at the same time communicating the engaging driving experience that Ford cars deliver.

The starting point is creating an athletic stance for the vehicle, almost like a runner in starting blocks poised and ready to burst forward. Other key elements include dynamic lines and taut surfacing, again conveying muscularity and athleticism.

Ford Vertrek concept builds on these kinetic design fundamentals, underscoring its on-road characteristics and off-road capability.

"The Ford Vertrek concept is inspired by contemporary compact sport utility customers' expectations and aspirations," said J Mays, group vice president, Design, and chief creative officer. "It unites stylish design, world-class craftsmanship and outstanding capability to present a fresh vision that we believe will resonate globally."

High-tech gasoline and diesel powertrain solutions

The Ford Vertrek concept shows how the vision of a next-generation, fuel-efficient compact SUV could become reality by extending the reach of the company's growing EcoBoost™ engine and advanced turbo diesel common-rail direct-injection (TDCi) engine families while introducing Ford Auto Start-Stop technology.

EcoBoost is fundamental to Ford's strategy to provide technologically advanced, high-output, smaller-displacement powertrains that deliver uncompromised performance and fuel economy. Ford EcoBoost engines deliver fuel economy gains of up to 20 percent and reduction of CO2 emissions of up to 15 percent, compared with larger, less-efficient engines.

In addition to turbocharging with direct injection, Ford powertrain engineers have enhanced EcoBoost's technology capabilities by adding variable valve timing and precisely controlling all aspects of the engine. Ford has at least 125 patents on its EcoBoost technology.

Ford Vertrek concept features the highly efficient 1.6-liter four-cylinder Ford EcoBoost engine, giving the vehicle the power of a larger engine yet delivering significantly better fuel economy and CO2 emissions.

By 2013, 80 percent of Ford's global nameplates and 90 percent of Ford's North American nameplates will have an EcoBoost option.

Advanced diesel engines

Outside the U.S., Ford also offers customers a wide range of efficient and powerful Duratorq® TDCi engines, many of which could be applied to a future production model based on the Vertrek concept. Advanced diesel technology is especially vital in Europe - 96 percent of Kugas sold are diesel-powered.

The acclaimed 2.0-liter Ford Duratorq TDCi engine has recently been upgraded to deliver even higher efficiency with improved performance, fuel economy and refinement.

A more efficient combustion system enables greater peak power, significantly improved driveability with increased responsiveness and more pulling power at low engine speeds. It also delivers reduced fuel consumption and CO2 emissions. Depending on application, CO2 emissions are reduced by up to 7 percent compared to the previous 2.0-liter Duratorq TDCi engine.

Paired with the engine will be a fuel-saving six-speed transmission. By 2013, 100 percent of Ford vehicles in the U.S. will incorporate a six-speed transmission as part of the company's commitment to leadership in fuel-economy performance in all vehicle segments.

Automatic shutdown of engine saves fuel

Another key enabler of enhanced fuel efficiency is the Ford Auto Start-Stop system. This system automatically shuts down the engine when the vehicle is at idle - at a stoplight, for example - and quickly restarts the engine when the driver wants to move off.

An Auto Start-Stop system can reduce fuel consumption and CO2 emissions by up to 5 percent in mixed driving conditions. In city driving and in heavy traffic with frequent stops, the savings could increase to as much as 10 percent.

The advanced new Ford Auto Start-Stop system has been carefully designed with customer comfort in mind, providing consistent starting and stopping performance that is smooth, quiet and seamless, requiring no changes in driver behavior. When the engine shuts down, the electronic control unit immediately prepares the engine's systems for an instant restart. An integrated system of sensors is then used to detect when the driver performs an action that signals the intent to drive off, such as pressing the accelerator or clutch pedal.

As soon as the driver prepares to move away, the engine starts quietly and almost instantly; it takes the system only around 0.3 second to fire up the engine. The process is near imperceptible and happens before gear selection is completed. To support the increased number of engine starts, the starter motor is upgraded with a high-performance electric motor and a stronger pinion-engagement mechanism with reduced noise levels.

Smart Regenerative Charging

Advanced battery technology is required to ensure the main vehicle battery copes with the frequent charge-discharge cycles common with start-stop operation. Additional technologies ensure the battery is kept charged in the most efficient way.

A Smart Regenerative Charging system increases the alternator output when the vehicle brakes or decelerates. This converts the kinetic energy of the vehicle into electric energy without using additional fuel.

The "free" electric current is used to recharge the battery, so it can be used by the electrical systems at a later stage. This could be when the engine is switched off during a stop phase but also can be when the generator is operating in a less-efficient mode.

The battery has an advanced management system that continually monitors its status and communicates with the Ford Auto Start-Stop system, so that the regenerative charging feature can charge the battery in the optimal way. The Auto Start-Stop system knows how much battery charge is available, so that it can leave the engine running if the battery does not have a sufficient level of charge.


Ford's continually evolving global kinetic design philosophy is well-suited to the next generation of compact sport utility vehicles as envisioned by the Ford Vertrek concept unveiled today at the 2011 North American International Auto Show.

"The world is changing and consumers are looking for a new compact SUV," said J Mays, group vice president, Design, and chief creative officer. "They work hard, play hard and desire a vehicle that reflects that outlook and stands out. We believe the Vertrek concept will fulfill what they're looking for."

The core goal of kinetic design is to create vehicles that imply motion even when standing still and convey Ford's excellent driving dynamics.

"The building blocks of kinetic design - defining the stance and how the body is set over the wheels; strong and precisely executed surfacing; the dynamic, expressive lines and creating a sleeker aerodynamic profile - are all very much in line with what we believe customers want in future compact SUVs," said Martin Smith, Ford executive design director.

The Ford Vertrek concept takes its inspiration from the European Ford Kuga crossover, hailed as the design leader in its segment, and takes the promise of a future global compact SUV to the next level.

The new sleeker, sportier design intelligently integrates the capability requirements that customers demand in this segment with an interior cargo volume comparable to today's Ford Escape.

"Overall, the Ford Vertrek concept is a sleeker, sportier and smarter representation of what customers want in a compact SUV," said Smith. "Additionally, the exquisite detailing, such as the execution of the headlamps, taillamps and wheels, evokes advanced technology and craftsmanship."

The exterior color is Liquid Platinum, chosen to bring out the strong sculpturing of Vertrek while stressing the sophistication and premium execution of the vehicle's personality.

Key exterior design attributes of the Ford Vertrek concept include:

Lower trapezoidal grille: A key design cue, now divided into three sections as first seen with the new Ford Focus, immediately identifies Vertrek as the latest Ford
Slimmer headlamp and taillamp treatment: Highlights the advanced technology, craftsmanship and detailing throughout the vehicle
Hood: Muscular surfacing signals advanced powertrain solutions
Faster roofline: Sleek look conveys improved aerodynamics and fuel efficiency
Rising beltline: Conveys dynamic presence
Wheel arches: Create solid, athletic stance
Wheels: Combine bold sportiness with lightweight appeal
Panoramic roof: Graphically linked to the rear glass by the dramatic rear spoiler
"Based on the reception of the Fiesta and all-new Focus models, customers are excited by our new global design strategy," said Smith. "So it makes absolute sense to offer kinetic design in our next generation of compact utility vehicles as well."

Sporty, sophisticated and roomy interior

The Ford Vertrek concept interior is lightweight and spacious and conveys all the expressive flair evident in the exterior.

As the focal point of the interior, the instrument panel displays shapes and forms that are absolutely unique, and further demonstrates Ford's kinetic design language. The wing-like profile spans the cockpit and visually extends through the side glass into the rear view camera. The center console swoops into the interior and develops into a central bridge flowing through the vehicle.

The theme of sophisticated craftsmanship is evident throughout the interior, including the instrument panel wrapped in Dusk Grey leather, contrasted and cooled by the satin-tinted platinum tones of the center console. The fluorescent detailing comes as a surprising highlight.

The execution of the four individual seats communicates sportiness and relaxation. The slim seats are clad in naturally tanned, velour leather and, says Smith, "have the robust quality of Bavarian lederhosen." This is offset throughout the interior by the modernistic touch of neon red-orange fluorescent highlights - an intriguing combination of traditional and high-tech. The seats are of slim construction, showcased by the central spine support.

Replacing conventional carpet, Ford Vertrek concept incorporates handcrafted woven-leather floor materials. Functional elements on the steering wheel, doors, cluster and instrument panel have a polished, premium finish that demonstrates craftsmanship normally seen on premium products.

"The Ford Vertrek concept brings new excitement to the global crossover and compact SUV arena and is our vision of how kinetic design can redefine this increasingly popular segment for Ford globally," said Mays. "The very name Vertrek signals versatility and capability, typifying the personality of the revolution in this market."


If you liked the article, share on:



It is already an open secret that the newest Police Interceptor Utility is the police cruiser version of the 2020 Ford Explorer. But there is surprise. As revealed at the...
by - February 12, 2019
Ford Motor Co.’s Explorer family of sports utility vehicles has just been expanded with the arrival of two new models. The base, XLT, Limited and Platinum models of the Explorer...
by - January 30, 2019
It has been three years since Toyota’s luxury division, Lexus, unveiled the LC Coupe at the 2016 North American International Auto Show (NAIAS), which is also known as the Detroit...
by - January 23, 2019
The 2019 Detroit Auto Show – formally known as the North American International Auto Show – is standing witness to the debut of the refreshed iteration of the Lexus RC...
by - January 22, 2019
Ford surprised visitors at the 2019 North American International Auto Show (NAIAS) in Detroit, Michigan when it introduced the all-new 2020 Ford Mustang Shelby GT500, which it touts as the...
by - January 21, 2019