Attendance at the 2011 North American International Auto Show (NAIAS)was 3 percent higher than the previous year. The event’s organizers recently released the final numbers. In 2011, the show had 735,370 visitors and in 2010, it had 714,137 visitors. The 2011 show also broke the single-day record for a Friday with 75,327 visitors compared to the 74,900 set in 1993.
The resurgence of this show is indicated by the increases in public attendance, more money entering the economy, international media turnout, and of course, the vehicles that were displayed.
Southeast Michigan got an estimated $350 million to $375 million boost to its economy from visitors in the form of hotels, transportation, catering and entertainment. This represents an improvement of more than $25 million compare to last year's show.
In a statement, Barron Meade, chairman of the 2011 show, said that the 2011 NAIAS validated all pledges made by exhibitors in 2009 and 2010 “as the product pipeline is full and vibrant.” Meade added that being able to recover from the economic downturn “in glowing fashion” signifies a “positive ripple effect” for its local, national and global economies.
Meade said that during the press days, at least 5,000 international media from 60 countries covered the auto show. A total of 55 new products were unveiled at the show.
If you are interested and want to see all the premieres from the 2011 Detroit Auto Show, make sure you check our section dedicated to this event here: Detroit Auto Show.
Also known as the Detroit Auto Show, the NAIAS is held annually – usually in January -- in Detroit, Michigan at Cobo Center. Considered as one of the largest auto shows in North America, the NAIAS has been hosted in Detroit for more than a century, and has been held at Cobo Center since 1965.
Sanctioned by the Organisation Internationale des Constructeurs d'Automobiles, the NAIAS typically starts with press preview days, industry preview days and a charity preview event.
In 2010, the NAIAS ran from January 11 to 24. The press preview was held on January 11 and 12, while the industry preview was held January 13 and 14. The charity preview was set on January 15. The 2010 NAIAS opened its doors to the public on January and ended on January 24.
On the other hand, the 2011 NAIAS was scheduled from January 10 to 23, 2011. Press preview was set on January 10 and 11, while the industry preview was held on January 12 and 13. January 14 was reserved for charity preview. The 2011 event opened to the public on January 15, and closed on January 23.