Lincoln had a clear task for the 2012 Detroit Auto Show: to unveil a new MKZ Concept and make a buzz with its new design language. Looking at the photos, we must admit that the American manufacturer did an impressive job and the new MKZ Concept will definitely outperform the competition. The new MKZ Concept hints at the production model that will arrive at the dealerships later this year.
The design shows a new interpretation of the split-wing grille, introduced on the 1938 Lincoln-Zephyr. The concept also features a panoramic glass roof spans uninterrupted from the windshield to the top of the backlight.
The rear of the car comes with an extremely thin and distinctive full-width taillamp graphic, while the exhaust tips are cleanly integrated in the rear fascia. The interior looks warm and inviting and comes with innovative features such as push-button transmission gear selection, an open, tiered center console and liquid crystal instrumentation.
The hearth of the interior is a 10.1-inch Thin Film Transistor (TFT) LCD positioned ahead of the driver that operates with the latest version of MyLincoln Touch.
Lincoln didn’t give us any details regarding the engine but says that the sedan is capable of utilizing multiple powertrain options in front-wheel-drive and all-wheel-drive configurations. Just like the MKS and MKT with EcoBoost, the new Lincoln MKZ Concept features Lincoln Drive Control and the sophisticated Continuously Controlled Damping (CCD) adjustable suspension.
Underpinned by new midsize platform, the new Lincoln MKZ Concept could be fitted with multiple powertrains and configured as front-wheel-drive or all-wheel-drive. Just like the newly launched introduced MKS and MKT models with EcoBoost, the MKZ styling study is specified with Lincoln Drive Control and Continuously Controlled Damping (CCD) adjustable suspension.
Mark Fields, president of The Americas at Ford Motor Co., commented that Lincoln is an important part of the company's success, adding that the luxury segment is a significant part of the auto industry.
He noted that the luxury segment account for between 11 percent and 13 percent of overall sales in the United States. He remarked that since Ford considers the importance of winning luxury customers with strong new vehicles, the carmaker is investing heavily in Lincoln.
In the past 14 months, Lincoln managed to form a dedicated team that includes designers, engineers, quality and manufacturing experts as well as marketing and sales leaders -- bringing in people from luxury brands and even from outside the auto industry.
Fields remarked that this team has a commitment to deliver world-class vehicles with a high level of customer experience. Several new team members have commenced working this year in the new Lincoln Design Studio located in Dearborn, Michigan.