2013 NAIAS: Ford Atlas Concept previews the next-generation F-150

Article by Christian A., on January 15, 2013

When GM unveiled the 2014 Chevrolet Silverado and the GMC Sierra, Ford announced that at the 2013 NAIAS it will bring a concept version of the upcoming F-150 in order to make the buyers wait for its pickup. Well, looking at the Ford Atlas Concept we can say that FoMoCo made us think for the moment as the new concept that previews the next-generation F-150 is impressive.

According to the official press release, the Ford Atlas Concept showcases the design, capability, fuel efficiency and smart technology that will define its next pickup trucks. If the exterior design is impressive, the interior continues the same theme and comes with structural styling cues and features the latest thinking in comfort, utility and refinement.

The new Atlas Concept features a next-generation EcoBoost powertrain, which includes truck-enhanced Auto Start-Stop engine shutoff technology. This feature shuts off the engine when stopped in traffic but smartly suspends this feature when the truck knows it is towing.

In order to make it more fuel-efficient, the Atlas Concept comes with Active Grille shitters (keeps the grille opened when extra engine cooling is needed and closes it when aerodynamics need to be improved), Active Wheel Shutters (automatic shutters in the wheels are hidden to improve style at rest and low speeds, but close at highway to improve aerodynamics), Drop-Down Front Air Dam (a front wind spoiler lowers at highway speds in order to improve underbody airflow), Power Running Boards (these help passengers enter the truck at ret and tuck up when the vehicle is moving to improve aerodynamics).

The Ford Atlas Concept is fitted with various features that are able to enhance productivity, durability, and capability. With this, the Atlas Concept is able to meet the rather diverse demands of many pickup truck owners. The brand also put in a number of features that, when combined with the active aerodynamic elements, help lower wind resistance and help lower fuel costs. The first are the Active Grille Shutters which have automatic shutters positioned just behind the grille. In situations like running at low speed or even stop-and-go driving, the grille continues to be open allowing the engine to get that additional cooling air.

The same is true when driving in hot weather. When running at steady speeds on the highway, the shutters are able to close automatically and thus enhance aerodynamics. Another such feature is the Active Wheel Shutters. These shutters are automatic as well and placed on the wheels. However, they have been hidden so as to help enhance the vehicle’s style when on low speeds or at rest. Like the grille shutters, they close immediately upon reaching highway speeds and thus improve the Atlas Concept’s aerodynamics.

The shutters are powered with self-charging batteries and utilize energy using the motion of the wheels. Third feature is the Drop-Down Front Air Dam, a drop-down wind spoiler in the front which, when at highway speeds, lowers to help improve the airflow on the underbody. At lower speeds, the air dam goes up to enhance ground clearance, advantageous when going off-road.

Finally, there are the Power Running Boards. These running boards are able to deploy automatically allowing passengers to get inside when not moving. Once the truck does move, it folds against the vehicle and thus improves both ground clearance and aerodynamics. All of these features ensure that the Ford Atlas Concept is able to at least save 2 mpg highway and not at the expense of hauling or towing capability.

Press Release

Ford Atlas Concept

Ford unveiled the Ford Atlas Concept to showcase the design, capability, fuel efficiency and smart technologies that will define future pickup trucks.

"The Ford Atlas Concept previews the innovations that will transform what people expect from their pickup," said Raj Nair, Ford group vice president, Global Product Development. "With 36 years as America's best-selling pickup, we are absolutely committed to setting the agenda in the truck market."

Design with purpose

The Ford Atlas Concept is inspired by decades of listening to customers at the places they work and play. The result is a purpose-driven design with prominent wheel arches, a wide stance and chiseled grille - all to reinforce its functional Built Ford Tough® image.

"We wanted the concept to reflect how Ford trucks help customers in both their worlds - professionally and personally," said J Mays, Ford group vice president and chief creative officer. "Every surface and feature in the vehicle has been crafted for purpose and capability while retaining an unmistakable Built Ford Tough look."

Designers enhanced truck functionality, while creating new advanced features(see infographic here). For example, multiple tie-down points are integrated within the cargo box walls and load floor, along with 110-volt electrical outlets in the cargo box to charge power tools. An integrated roof carrying system and hidden extendable ramps give the truck unique functionality for a variety of jobs.

The interior is themed with structural styling cues and features the latest thinking in comfort, utility and refinement. Innovative, thin, lightweight seating in comfortable leather allows for extra legroom for rear passengers - along with integrated storage for smaller items. "Floating" instrument pods and glove-friendly buttons and controls keep the interior functional and ruggedly stylish.

Leading fuel efficiency

The Ford Atlas Concept features a next-generation EcoBoost® powertrain, which introduces truck-enhanced Auto Start-Stop engine shutoff technology. Auto Start-Stop shuts off the engine when stopped in traffic to save fuel - and smartly suspends the feature when the truck knows it is towing.

EcoBoost engines use gasoline direct injection and turbocharging to deliver fuel-economy gains of up to 20 percent and reduction of CO2 emissions of up to 15 percent, compared with larger-displacement engines. More than 500,000 EcoBoost engines have been sold globally, including 250,000 in the Ford F-150.

The Ford Atlas Concept goes further to save fuel through a combination of active aerodynamic elements that reduce wind resistance. They include:

Active Grille Shutters: Automatic shutters behind the grille stay open when extra engine cooling is needed, such as during low-speed stop-and-go driving or while working in hot weather. The shutters automatically close to improve aerodynamics when cruising on the highway at steady speeds
Active Wheel Shutters: Automatic shutters in the wheels are hidden to improve style at rest and low speeds, but automatically close at highway speeds to improve aerodynamics. Self-charging batteries use energy from the wheels' motion to power the shutters
Drop-Down Front Air Dam: A drop-down front wind spoiler lowers at highway speeds to improve underbody airflow. The air dam is raised at low speeds to improve ground clearance - helpful for off-roading
Power Running Boards: Auto-deploying running boards help passengers enter the truck at rest and tuck up against the truck when it is moving to improve aerodynamics and ground clearance
The combination of these fuel-saving features saves more than 2 mpg on the highway without diminishing towing or hauling capability.

Work and play smarter, not harder

Ford Atlas Concept is a rolling showcase of features that improve capability, durability and productivity to meet the diverse needs of pickup truck owners. Features include:

Dual-Purpose Tailgate Step and Cargo Cradle: The acclaimed Ford Tailgate Step goes a step further by adding the ability to also act as a cargo cradle - lifting and holding extra-long cargo items above the truck and freeing valuable bed spaceTrailer Backup Assist: This segment-first innovation allows drivers to back a trailer with the twist of a knob. Ford research shows that backing a trailer is often the most intimidating task a truck customer can face
Dynamic Hitch Assist: Hitching a trailer can be time consuming and difficult. Dynamic Hitch Assist helps precisely line up the truck's hitch with the trailer coupling, eliminating maneuvering guesswork by showing visual cues in the truck's center display screen
360-Degree Point-of-View Camera: A Ford truck first, the system gives a bird's-eye view of the truck to help position the vehicle in tight places or when there are obstacles near the truck - such as on a busy job site or grocery store parking lot
LED Headlamps and Taillamps: Advanced LED lighting offers better road illumination than conventional halogen or HID lights and lasts longer. LED lamps also offer near-instant response, giving valuable extra warning time for following traffic
LED Cargo Box and Side Mirror Lighting: Advanced, powerful yet efficient LED lighting brightly lights the cargo box and job site after the sun goes down with minimal battery drain compared to standard headlights or plug-in lights
Hidden Cargo Ramps: Lightweight, durable loading ramps stowed below the cargo box can be quickly removed and set up to assist with loading wheeled items into the bed - from landscaping equipment to dirt bikes

If you liked the article, share on:



We are expecting to see American brands like Chevrolet and Ford at the upcoming 2018 Detroit Auto Show, but Japanese automaker Infiniti plans to reveal something of their own. Reports...
by - September 25, 2017
As you probably have noticed, the Ram 1500 Rebel is the meaner and more aggressive version of the Ram 1500. But there is a version of the Ram 1500 Rebel...
by - January 24, 2017
Months from now, Volkswagen will commence sales of its new Atlas SUV (2018 model year) in the United States. But as early as now, the German carmaker is making sure...
by - January 19, 2017
The 2017 Detroit Auto Show is getting hotter by the minute. Samsung SDI recently announced that it’s going to unleash its new and awesome lithium battery within the next 3...
by - January 18, 2017
Tobias Moers has been the chief executive of Mercedes-AMG – the performance division of German premium carmaker Mercedes-Benz -- since October 2013. With him at the helm, AMG went on...
by - January 16, 2017

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Subscribe to our newsletter!