Unveiled at the 2014 Detroit Motor Show, the Infiniti Q50 Eau Rouge is essentially a design study that personifies the premium carmaker’s vision of a high-performance Q50 premium sports sedan. As designed, the new Infiniti Q50 Eau Rouge fuses the dramatic design cues of the Q50 and the thrilling spirit of Formula One.
Infiniti designed the new Q50 Eau Rouge to convey a dynamic presence on the road, as made possible by lower and wider dimensions as well as by its aerodynamic carbon fiber body. Taking inspiration from aerodynamics, muscularity and refinement, the new Q50 Eau Rouge strongly exudes a powerful intent on the road.
Johan de Nysschen, President of Infiniti Motor Company Limited, remarked that should the carmaker build the Q50 Eau Rouge, this car would have a power rating of more 500 hp of output and 600 lb.-ft. of torque. He quipped that thanks to various alliance partners, Infiniti was able to gain access to engines that meet this performance requirement. The engine that would power the Q50 Eau Rouge should be engineered to exhibit Infiniti character and should be able to fit into the engine bay of the Q50. He added that the engine being evaluated for the Q50 Eau Rouge is a V-cylinder engine with forced induction.
The new Infiniti Q50 Eau Rouge was heavily derived from Formula One, which is considered as the pinnacle of motorsport. In fact, it mirrors components from the RB9 Formula One race car. Interestingly, only the front doors and the arch of the roof pillars of the Q50 were retained on the new Q50 Eau Rouge. Nearly, all exterior panels are exclusively new for the Q50 Eau Rouge.
Wrapped in a customized red finish, the new Infiniti Q50 Eau Rouge is a menacing vehicle but with a purpose. Thanks to its new front and rear fenders, the Q50 Eau Rouge is wider than the Q50 by around 20 mm. It is provided with deck lid spoiler that is larger than on the Q50, allowing the Q50 Eau Rouge to have more downforce. The Infiniti Q50 Eau Rouge rides on lightweight 21-inch forged alloy wheels.
While the Q50 features a chrome bright work surrounding the red exterior finish, the Q50 Eau Rouge comes with dark-chrome detailing, thereby giving the concept a darker personality. Dark chrome has also replaced the bright chrome finish on the signature double-arch front grille, glasshouse surrounds and door handles as well as deck lid accents. Helping convey the Q50 Eau Rouge’s capability is its curving hood with double air vents.
Alfonso Albaisa, Infiniti's Executive Design Director, remarked that the Q50 Eau Rouge is a result of a passion for performance as shared with Infiniti Red Bull Racing. He added that the design of Q50 Eau Rouge gives rise to a feeling of refined muscularity. Albaisa noted that the Q50 Eau Rouge features a number of distinctive Formula-One inspired touches like the sculpted front wing assembly and the rear aerodynamic packaging – all derived the RB9 race car. The rear fog light packaging, likewise, is derived from Formula One.
Albaisa added that the Q50 Eau Rouge combines the seductive lines of the Q50 with a fiercer design. He described the Q50 Eau Rouge as an Infiniti to the power of four, likening the design study to a bull in Infiniti clothing with its shoulder muscles flexed.
Complementing the sporty exterior of the Infiniti Q50 Eau Rouge is an interior that is designed to allow the driver to be in command and the occupants to ride in luxurious comfort. This is exemplified by a high-grip sports steering wheel and Formula One-style paddle-shifters, both allowing drivers to be in precise control of the Q50 Eau Rouge.