2016 Detroit Auto Show: Acura Precision Concept gives us glimpse of future designs

Article by Christian A., on January 15, 2016

Acura has unveiled its newest show car to the global public at the 2016 North American International Auto Show – the Acura Precision Concept. Developed by the Acura Design Studio in California to convey the brand's DNA of "Precision Crafted Performance," the Acura Precision Concept provides a good glimpse into the future of its vehicle design.

According to Jon Ikeda, vice president and general manager of Acura, the brand is committed on infusing the "Precision Crafted Performance" promise into its products and its customer relationship.

This new concept from Acura highlights the brand's focus on performance and prestige, thanks to certain styling cues like its ultra-low and wide athletic stance and deeply sculpted surfaces that pour over rear wheel arches, as well as a long dash-to-axle ratio.

Exterior Design

The concept marks the debut of Acura's Diamond Pentagon grille. Likewise, the Acura Precision Concept places emphasis on high-contrast details as well as the intersection of sheer surfaces and organic sculpting. Furthermore, this concept features signature lighting designs.

For instance, its front is highlighted by Jewel Constellation LED headlights that are made up of organically arranged fractal elements. On the rear, floating LED taillights complete the design.

On the other hand, the concept features the "quantum continuum" design theme, which is evident in the seamless transition of materials and structure from its exterior to its interior, primarily by the absence of a B-pillar.

Instead, the concept features a large door rocker panel that seamlessly flows into the interior side sill, and then transitions into a plank for the floating rear seats.

The stoplight mounted on the rear center stoplight pierces the rear glass, then pours down to form the structure for the metal airfoil shape of the concept's rear headrests.

Interior Design

Inside, girded surfaces have impressive tones and contemporary detailing, especially with regards to its high-contrast front seat surfaces and the ultra-thin "floating" rear seats. Its highlights include the double-layered instrument panel and its hand-crafted audio speaker grilles made from exotic wood.

The area surrounding the driver has been designed to evoke a sporty environment, thanks to the presence of a sports steering wheel with paddle shifters and Integrated Dynamics System (IDS) controls and a head-up display, as well as a floating center meter, a girded center stack and a curved center display screen.

Meanwhile, the Acura Precision Concept previews the newest Acura HMI (human-machine interface) Concept, which should allow for a more seamless and more intuitive between man and machine. A driver could operate the ultra-wide and curved center screen using a floating touch pad suspended on the center stack.

As soon as occupants enter the vehicle, the system will scan each of them and it will then load personalized features and functions like audio and vehicle performance settings.

Press Release

Acura Precision Concept Points to Bold Future for Acura Design

The Acura Precision Concept model made its world debut at the 2016 North American International Auto Show today, pointing toward a bolder, more distinctive future for Acura vehicle design. The Acura Precision Concept was developed by the Acura Design Studio in California to express the Acura brand DNA of "Precision Crafted Performance."

"There is no more clear promise for the Acura brand than Precision Crafted Performance," said Jon Ikeda, vice president and general manager of Acura. "We're committed to infusing this core Acura promise into every facet of our products and every aspect of our relationship with the customer."

With an emphasis on high-contrast details and the intersection of modern, sheer surfaces and muscular, organic sculpting, the Acura Precision Concept communicates Acura's focus on performance and prestige through its ultra-low and wide stance, long dash-to-axle ratio, deeply sculpted surfaces and the debut of a new Diamond Pentagon grille.

"The Acura Precision Concept is more than simply a concept vehicle, it is a design study model that literally will shape the direction of all future Acura products around our Precision Crafted Performance DNA," said Dave Marek, Acura global creative director. "The Acura Precision Concept is the leading edge of a renewed commitment to delivering Precision Crafted Performance in every facet of the product experience and creating a powerful and very exciting direction for the next generation of Acura models."

The Acura Precision Concept's crouched and athletic stance is further emphasized by its deeply sculpted side surfaces pouring over swelling rear wheel arches covering 22-inch wheels and tires. The forward-looking concept also features signature lighting designs – in front with its Jewel Constellation LED headlights composed of organically arranged fractal elements, and in back with floating LED taillights.

A key design theme, dubbed "quantum continuum," is seen in the seamless transition of materials and structure from the exterior to the interior of the vehicle, which is further highlighted by the absence of a b-pillar. The large door rocker panel flows into the interior side sill, transitioning into a cantilever for the floating rear seats. The rear center high-mounted stoplight becomes an architecture element piercing the rear glass and then flowing down to help form the structure for the metal airfoil shape of the rear headrests.

The elegant and powerful exterior is matched by its dramatic interior design, where cantilevered surfaces meet with striking tones, expressive surfacing and modern detailing. Of particular note are the double-layered instrument panel, the high-contrast front seat surfaces, the ultra-thin "floating" rear seats, evoking the look of modern lounge furniture, and the hand-crafted audio speaker grilles made of exotic wood.

The driver's space is highlighted by a compact, race-inspired, sports steering wheel with paddle shifters and Integrated Dynamics System (IDS) controls, a floating center meter, a driver's head-up display, a cantilevered center stack and an ultra-wide, thin and curved center display screen.

New Acura HMI Concept
The Acura Precision Concept also explores a new approach for Acura's digital human-machine interface (HMI), enabling a more intuitive, advanced and seamless connection between man and machine. The ultra-wide and curved center screen is operated by a floating touch pad suspended on the cantilevered center stack. Upon entry, the system scans each occupant and selects personalized features and functions, including maps, audio and customized vehicle performance settings.

About the Acura Precision Concept
The Acura Precision Concept was created to explore new and challenging ideas for future Acura design, particularly Acura sedans. The concept was created by Acura's California Design Studio under the direction of Acura global creative director, Dave Marek. The exterior design was led by Michelle Christensen, principal exterior designer, with the interior design created under the leadership of John Norman, principal interior designer. Both Christensen and Norman also played a key role in the creation of the next-generation Acura NSX supercar.

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