2017 Genesis G90 unveiled for US market at the 2016 Detroit Auto Show

Article by Christian A., on January 18, 2016

Hyundai Motor Company revealed at the 2016 Detroit Auto Show the G90 -- its latest model for the Genesis brand. This luxury sedan is envisioned to be Hyundai’s flagship for its model line-up and will be released to the U.S. market. The G90 is expected to compete with the other premium brands in the luxury car segment as it has the top of the line technological innovations with convenience, dynamic performance, and refinement at its highest.

The G90 is the result of work done by the Prestige Design Group. This model gives a strong sign that the 'Athletic Elegance' design characteristic of the brand will clear in future products from Genesis. The outline of the G90 itself shows the refinement and power present.

This includes the pronounced hood, wheelbase, the minimized overhangs, and the surfacing of the rear deck. On the inside, the use of fine materials and different textures is quite evident and when combined with the ergonomics, give the occupants that needed comfort and convenience.

At the center of the different technological innovations available is the GENESIS SMART SENSE, a collection of safety technologies which cover both active safety and passive ones. It not only focuses on the alertness of the driver but it also ensures the safety of the occupants and that of other drivers as well.

The different systems include the Automatic Emergency Braking with Pedestrian Detection, Lane Keep Assist, Smart Blind Spot Detection, and Smart Cruise Control with Stop/Start. Automatic Emergency Braking system of the G90 for example uses what is called as sensor fusion technology in order to assist the driver in avoiding the possibility of a collision, or if it could not be avoided, reduce the impact at the very least.

What happens is that when the system detects that there is another vehicle that is running at what can be categorized as unsafe closing rate of speed, the system automatically applies the brakes. The same is true when it detects a pedestrian in the same situation.

The system manages to do this as it not only uses the front radar of the Smart Cruise Control system but also the forward camera that the Lane Keep Assist uses, thereby giving an additional margin when it comes to safety. As a result of an exhaustive development conducted by a team of 800 people, the G90 manages to offer what may be the best NVH refinement level for its class.

Each of the details on the interior has been fashioned in a manner that will increase the sense of luxury for the occupants. The interior also makes use of exclusive materials from some of the best artisans in the world. With the application of advanced ergonomic analysis, the driver controls have been positioned perfectly as well as ensuring the comfort of the passengers and even the entertainment features. To ensure that comfort is optimized, the G90 has a power driver 22-way seat.

The G90 also managed to combine its all-wheel-drive H-TRAC system and the Genesis Adaptive Control Suspension which results in optimized vehicle dynamics that ensures ride comfort and road holding even under adverse conditions. Those who get the opportunity to drive the G90 will automatically feel the standards set when it comes to performance.

Fundamental to the Genesis brand, these different characteristic were a result of the development teams conducting meticulous testing not just at the European Technical Center in Nürburgring, Germany, but also at the California Proving Grounds located on the Mojave Desert. Even with its responsiveness and sportiness, the interior of the G90 continues to be refined.

There are two choices for its powertrain with the first one being the direct-injected and twin turbocharged 3.3-liter V6 engine or the direct-injected 65.0-liter Tau V8 engine which offers more power. While the G90 will be initially launched in the U.S., it will later be released to other markets like Russia, China, and certain Middle Eastern countries. Over the next five years, the company plans to release five more models for the Genesis.

Exterior Design

With the Prestige Design Group’s design members leading the project, it is not surprising that the G90’s look conveys originality and confidence. Supervised by Peter Schreyer, the Chief Design Officer, the G90 is an excellent expression of how the 'Athletic Elegance' identity of the Genesis should be interpreted.

The design exemplifies the beauty of what happens when energy explodes but is controlled masterfully. This is similar to an archer that puts all his strength and even his spirit to an arrow’s tip before firing. While the goal was to portray the originality and strength of the car, the Prestige Design Group also made sure that it offered a new appeal and this was made possible with the application of sporting proportions and the use of an innovative style.

Looking at it from the front, the G90 is easily recognizable with design features unique to Genesis. Take for example its 'CREST' grille which has been capped with the brand’s winged emblem. The proportions are indeed perfect as it manages to combine short overhangs with a more noticeable hood, an obvious and clear indication of its rear-drive architecture.

For the V8 version, full-LED signature headlights are available which flows from the fascia up to the fender, another important design element of the brand. The lower fascia meanwhile has the LED Daytime Running Lights which just add to its unique signature.

Even the design of the grille helps with the confident appearance of the front. From the front to the back, there is a character line that goes through the entire length of the G90 and thereby further highlighting the already dynamic profile. The use of different chrome elements meanwhile makes sure that the appearance gets that premium and elegant feel. Looking at the rear, the highlights of the lower fascia that borders the asymmetrical dual exhaust tips once again serve to remind us of the power available in the G90.

Similar to the front, the rear has the vertical full-LED, whose signature elements also show the distinct signature on the rear. In addition, the clean lines serve another purpose as it results in a 0.27 Cd of minimized wind noise which greatly improves the fuel efficiency, making it the best in its class.

Interior Design

The interior offers a large space and offers five colors to further highlight the already distinctive lines. These colors include Casablanca White, Caspian Black, London Gray, Manhattan Brown, and Santiago Silver. The colors were chosen with the goal of matching the different interior environments as well as the materials to be used.

The design of the interior offers a lot from ergonomics, convenience, luxury, and even design harmony. Evidence of this isn’t limited to the use of premium materials and the horizontal and elegant layout of its driver controls.

Detailed craftsmanship is also evident in addition to the instrument panel stitched with Nappa and the colors used for the materials. Indeed, everything on the interior shows that the main focus is always the passengers.

No expense was spared when it came to the materials to be used. No less than the cabin makes use of only authentic and high quality materials. Beauty and the ease of use are prioritized in the making of the G90’s interior.

G90 uses the latest technologies and its controls are concealed with wood highlights and Nappa leather. This does not only offer pleasure to the senses but also manages to indulge the occupants with what can only be described as a first-class atmosphere. Consider the audio Lexicon speaker grilles, it show form and function with the use of high-grade aluminium alloy while still giving a luxury feel to it.

An important consideration in designing the interior was passenger space and the G90 does not disappoint. Space is improved in the G90 given that the wheelbase was increased by 4.5 inches thereby enhancing passenger comfort.

The increase of the wheelbase is not the only new thing in the G90 compared to the previous model as this has also resulted in reducing the overall overhangs.

In terms of space, the cabin offers 41.1 inches of front headroom with 46.3 inches of legroom, more than what most of its competitors can offer. Tuned for maximized driving confidence, a rigorous engine testing regime focused on overall responsiveness, while retaining luxury-class refinement levels.


The G90 uses gasoline engines of which there are two choices. The first is the direct-inject and twin-turbocharged 3.3-liter V6 engine. When used with the optional premium fuel, the engine delivers 365 horsepower at around 6,000 rpm. The second option is the direct-injected top-trim 5.0-lter v8 engine.

Power delivered by this engine, with the optional premium fuel, has been estimated to be at 420 horsepower at 6,000 rpm. Regardless of which engine is issued, the G90 offers performance and at the same time ensures passenger comfort, a trademark of Genesis.

In terms of torque, the V6 engine has been estimated to have a peak torque of 376 lb.-ft. at a range from 1,300 rpm to 4,500 rpm. The V8 engine on the other hand gives off 383 lb.-ft. of torque at 5,000 rpm.

Both of the engines use a mid-position lock and electric thermostats. Both also have the Variable Valve Timing which improves not just responsiveness but also fuel efficiency. To ensure that the power generated is delivered, the two engines make use of the brand’s 8-speed automatic transmission, which is already in its 2nd generation.

This time, it is not only lightweight compared to the previous version but also reduces the clutch disc-drag, decreasing the losses due to the displacement of the lower oil pump.

Furthermore, its torque converter parts are lighter. The new transmission is in fact 18 lbs. lighter compared to the previous generation. As it also has more compact dimensions, it offers higher efficiency.

Press Release


Hyundai Motor Company today unveiled its G90 premium luxury sedan for the Genesis brand in the U.S. market, the new flagship of the brand's model line-up. The G90 will compete at the top of the premium luxury car segment with world-class technological innovations and the highest levels of refinement, convenience and dynamic performance.

Created by the new Prestige Design Group, G90 provides strong indications of the brand's 'Athletic Elegance' design identity that will be evident in future Genesis products. The G90 silhouette is both powerful and refined, from its prominent hood, generous wheelbase, minimized overhangs and sophisticated rear deck surfacing. Inside the cabin, fine materials and textures from around the world meet refined ergonomics to provide occupants with absolute convenience and luxurious comfort.

Human-focused Technological Innovation

With advanced technological innovation at its core, G90 features GENESIS SMART SENSE, a suite of driver safety technologies. These features cover the full spectrum of active and passive safety, from driver alertness and focus to total occupant safety, and even the safety of other drivers around you. This suite brings together systems such as Automatic Emergency Braking with Pedestrian Detection, Smart Cruise Control with Stop/Start, Smart Blind Spot Detection and Lane Keep Assist.

G90's Automatic Emergency Braking (AEB) utilizes sensor fusion technology to help avoid a potential collision or reduce its impact. With this system, G90 will employ automatic braking when it detects another vehicle or pedestrian at an unsafe closing rate of speed. This system uses the front radar from the Smart Cruise Control system and the forward camera from the Lane Keep Assist (LKA) to provide this extra margin of safety.

Best-in-class Luxury Refinement in every area

Benefitting from an intensive four-year development focus by an 800-strong team, the G90 offers best-in-class NVH refinement levels. Every detail of the interior has been crafted to enhance the passengers' sense of luxury.

Advanced ergonomic analysis dictates the positioning of driver controls, passenger comfort and entertainment features, while exclusive materials are sourced from the finest artisans around the world. For optimized comfort, Genesis offers an impressive 22-way power driver seat.

Vehicle dynamics, including ride comfort and road holding in adverse conditions, are optimized by combining an advanced H-TRAC all-wheel-drive system with the first application of Genesis Adaptive Control Suspension (GACS).

Sporty Agility with Refined Performance

G90 owners will immediately notice the highest standards of refined performance. These characteristics are central to the Genesis brand, with development teams carrying out rigorous performance testing at the company's European Technical Center at the Nürburgring in Germany and the California Proving Grounds in the Mojave Desert. Even with this sporty and responsive character, the G90 interior environment remains well-mannered. G90 powertrain options include an all-new 3.3-liter direct-injected, twin-turbocharged V6 or the award-winning Tau 5.0-liter direct-injected V8 for ultimate power.

In addition to the United States, G90 will be offered in other markets, including China, Russia and various countries in the Middle East. Five additional Genesis models are planned for launch within the next five years.

Led by key design members of Hyundai Motor's new Prestige Design Group, the distinctive appearance of the G90 exudes both confidence and originality. Under the oversight of Chief Design Officer Peter Schreyer, G90 expresses the first interpretation of the Genesis design identity 'Athletic Elegance,' which embodies the beauty of energy exploding through masterful control, like the moment when an archer focuses his entire strength and spirit into the tip of an arrow.

Exterior Design

In crafting the G90, the Prestige Design Group aimed to capture the car's strength and originality, while presenting fresh appeal through innovative styling and sporting proportions.

From the front perspective, the G90 identity is conveyed through a Genesis-family design feature, the 'CREST' grille, and crowned with the winged Genesis emblem. Perfectly proportioned, the G90 combines a prominent hood with short overhangs, an unequivocal manifestation of its performance rear-drive architecture. Available full-LED signature headlights (V8 model) flow from fascia to fender – a key design element of the new Genesis brand. On the lower fascia, standard LED Daytime Running Lights (DRLs) add to the distinctive illumination signature. The unique G90 grille design also supports a bold and confident front visage.

From front to rear, a bold, arcing character line spans the length of G90, accentuating the vehicle's dynamic profile. Refined use of chrome elements also serve to create an elegant and premium appearance. From the rear, dual asymmetrical exhaust tips surrounded by lower fascia accents provide a substantial reminder of available power. Vertical full-LED light signature elements provide a unique rear illumination signature. Even more, the clean lines of the G90 yield the additional benefit of an exceptional 0.27 Cd for minimized wind noise and enhanced fuel efficiency, a best-in-class for the segment.

With luxurious interior spaciousness, the G90 is available in five colors created to accentuate its distinctive lines. Ranging from Casablanca White and Caspian Black to Manhattan Brown, Santiago Silver and London Gray, the color palette was painstakingly matched to a wide spectrum of interior environments and sophisticated material selections.

Interior Design

Effortless ergonomics, interior design harmony, convenience and luxurious comfort helped craft the G90 interior design. From the horizontal and graceful layout of driver controls and genuine, premium material selection, to meticulous craftsmanship, precision Nappa leather- stitched instrument panel and an elegant material color palette, virtually every element of the interior focuses on the passengers.

Extensive consideration has been given to material selection for the G90. The highest-quality, authentic materials adorn the cabin, with ease of operation and intrinsic beauty as fundamental priorities for the interior. Throughout the cabin, the controls for these latest technologies are luxuriously ensconsed amid Nappa leather and genuine wood accents, delighting the senses and cosseting the occupants in a first-class ambience. Even the Lexicon® audio speaker grilles convey an ultra-luxury ambience, precision-machined of high- grade aluminum alloy.

Passenger space is a key component of interior comfort and design, and the new G90 has significantly improved spaciousness, derived in part from a generous 4.5-inch increase in wheelbase for greater passenger comfort. This increase in wheelbase also resulted in reduced overall overhangs when compared with the previous model. Inside the cabin, this translates to superior front headroom (41.1 inches) and legroom (46.3 inches) compared with key competitors.

Tuned for maximized driving confidence, a rigorous engine testing regime focused on overall responsiveness, while retaining luxury-class refinement levels.

G90 is fitted with a choice of two gasoline engines: a 3.3-liter direct-injected, twin- turbocharged V6 engine developing an estimated 365 horsepower @ 6,000 rpm (with optional premium fuel), or the top-trim 5.0-liter direct-injected V8 engine developing an estimated 420 horsepower @ 6,000 rpm (with optional premium fuel). With either powertrain, G90 boasts impressive performance characteristics even while offering exceptional passenger comfort, a hallmark of the Genesis brand.

The 420 horsepower V8 powerplant develops an estimated 383 lb.-ft. @ 5,000 rpm (with optional premium fuel). Hyundai Motor's first twin-turbocharged engine, the all-new 3.3L direct-injected twin-turbocharged V6, also boasts strong performance with an estimated 376 lb.-ft. of torque throughout a wide RPM range of 1,300 - 4,500 rpm (with optional premium fuel). Both G90 powerplants employ electric thermostats and mid-position-lock Continuously Variable Valve Timing for enhanced responsiveness and fuel efficiency.

Further, both engines benefit from an advanced 2nd-generation 8-speed automatic transmission with extensive lightweighting, reduced clutch-disc drag, lighter torque-converter components and reduced losses from lower oil pump displacement compared with the previous generation. This new transmission boasts lower overall weight (18 lbs. lighter), higher efficiency and more compact dimensions as well.

03 Driving Performance

A fundamental brand characteristic of all Genesis models is the careful melding of sporty agility and refined performance. At the pinnacle of the Genesis line, G90 achieves these often competing goals via an extensive research, development and testing regime.

G90's engineers worked closely with the company's European Test Centre based at Germany's demanding Nürburgring circuit, and also put the car through its paces in controlled environments at the company's Namyang R&D Center and California Proving Grounds in the Mojave Desert. Through an intensive program of testing and development, the engineering team refined G90 ride, handling, steering feel and suspension damping to deliver an exhilarating driving experience with overall dynamics that are simultaneously luxurious, sporty and refined. G90 also features Intelligent Drive Mode with four distinct driving settings: Eco, Smart, Sport, and Individual (driver-specified parameters). These four driver-selectable modes provide unique calibration settings for suspension, steering, stability control, engine, transmission and available AWD, allowing the driver to determine G90 driving character based on personal driving preferences, road quality, or traffic conditions.

Further, G90 includes proprietary "Smart Shift and Drive Control" automatic transmission technology that analyzes driving style and adjusts shift character, engine torque response and suspension damping in real-time driving conditions.

As a foundation for better handling precision, G90 body rigidity has been increased, with an overall bending rigidity six-percent higher than the Mercedes-Benz S550. To achieve this impressive rigidity, G90 utilizes 52 percent Advanced High Strength Steel (AHSS), a full 300 percent more than the previous generation, along with more than 650 feet of advanced structural adhesives.

To achieve the smoothest possible ride comfort while retaining engaging dynamics, G90 is fitted with a multi-link suspension design for minimized camber and toe changes throughout the suspension travel range. Rear cross member bushings were also improved from a rubber to a hydro construction. In addition, the Genesis Adaptive Control Suspension (GACS) with electronic damping control smoothly and precisely controls body motions throughout the range of dynamics with minimal compromises to ride comfort. This adaptive control suspension, sourced from Sachs/ZF®, offers independent damping control for both rebound and compression strokes of suspension travel for improved body and yaw control. G90 motor-driven power steering was further refined with optimized assist-and-recovery calibrations and increased steering torsion bar rigidity for more precise steering responsiveness. Large, 19-inch turbine-blade design alloy wheels with 245/45R19 front and 275/40R19 rear performance tires ensure immediate response to steering inputs and precise handling character.

An advanced H-TRAC® AWD system is available with either powertrain, for confident control under adverse driving conditions such as ice or snow. This system features an electronic transfer case with active torque control and offers dual-mode Sport or Normal calibrations that are linked to the Intelligent Drive Mode.

The H-TRAC system can direct up to 40 percent of available torque to the front axle, for enhanced traction in adverse conditions such as ice or snow. In more ideal conditions, the H- TRAC Sport calibration features a high degree of rear-drive bias for sportier cornering and acceleration characteristics, with up to 90 percent of available torque distributed to the rear axle. In addition, with the H-TRAC systems' Economy mode, up to 100 percent of available torque is distributed to the rear wheels for maximum driveline efficiency.

G90 brakes were also improved for greater fade resistance with larger, 14.8 inch rotors (5.0 V8 model) and thicker (34 mm) front rotors, with dedicated cooling vents in the front fascia for enhanced front brake heat dissipation. Rear brake performance was also enhanced with larger, 13.4 inch rotors. G90 brake calipers use a 4-piston fixed design in front and a 2-piston fixed design in the rear.

'Safety without compromise' summarizes the passenger-centered philosophy that has directed the development of the G90. Its world-class safety technologies accompanied by outstanding structural rigidity combine to increase its overall safety quotient. G90 is expected to receive a 5-star safety rating (NHTSA), and a Top Safety Pick+ (IIHS), based on preliminary internal crash tests. All individual crash scenario classifications are expected to receive a Good rating or above.

The G90 body structure has been strengthened with a dual-layer member connection design and a newly optimized load-dispersion structure for the small overlap crash test. A variety of class-leading standard safety technologies work to minimize risk and maximize protection for the driver, passenger and other road users. These advanced safety features include: Automatic Emergency Braking (AEB) with Pedestrian Detection, Smart Blind Spot Detection (SBSD), Lane Keep Assist, Rear Cross-traffic Alert, Driver Attention Alert, Dynamic Bending Light headlights with High Beam Assist, and a 360-degree Multi-view Monitor. In addition, G90 also features Smart Cruise Control with Stop/Start capability. For enhanced visibility for the driver, the Head's-up Display has been increased from 7.4 inches to 9.7 inches with enhanced illumination.

05 Convenience Features

Simplicity and intuitive function were key elements in the development of G90 convenience features, delivering the ultimate carefree ownership experience for owners. In developing the car's specifications and trim levels, every effort was made to provide customers with everything most customers would need without anything unnecessary or overly complicated.

Seating comfort was a key development target for G90. Ergo-design seating, including an electronically-controlled, 22-way power driver's seat including power bolsters, cushion extension and shoulder adjustment, was approved by the German campaign for healthier backs, Aktion Gesunder Rücken. The G90 passenger seat offers 16-way adjustment for optimal comfort. All front seat positions, side mirrors and steering column position are controlled by an integrated memory system. Front seat positions offer both heating and ventilation.

The upscale rear outboard passenger seats are electronically-adjustable in 12 ways (14- ways for the right seat position) on the 5.0 V8 model, ensuring the highest levels of comfort. These luxurious seats were carefully developed via thorough analysis of the renowned "Stressless" seat design. In addition, the rear seats offer heat, with ventilation on 5.0 V8 models. The rear seats offer an unusually high comfort level on V8 models, including power: slide linked with recline, shoulder-adjusters, rear lumbar support, 4-way head restraints and a rear integrated memory system controlled by a dedicated rear console selector.

Many of the car's features rely on interaction with the car's audio visual system displayed via a luxurious 12.3-inch high-definition widescreen in the center stack, operated via DIS control knob. The screen plays a key role in enhancing the ease of parking and tight urban maneuvering for drivers. A one-megapixel digital camera is activated when parking, simultaneously sharing the screen with a high-resolution 360-degree Multi-view monitor with steering guidelines. A heads-up display helps drivers to find key driving data while keeping their eyes safely on the road ahead. In addition, a seven-inch high-resolution TFT-LCD display enhances data recognition for the driver from the center gauge cluster.

Depending on individual taste or mood, one of seven interior ambient lighting mood lamps can be selected, and LED lamps are positioned in the overhead console and cabin lighting positions. From the outside mirrors, Genesis-logo approach lamps are projected on the ground for enhanced visibility while approaching the vehicle.

Ultra-high fidelity was an absolute development requirement for the G90 audio system. Presenting a concert-like experience, the Lexicon® Premium Sound System boasts QuantumLogic® Surround sound with 17 speakers and a 10-inch subwoofer. Developed in concert with Grammy Award-winning artists and producers, QuantumLogic® Surround is a revolutionary new audio algorithm that is designed to mimic the acoustics of the original performance and recording space, identifying individual voices and instruments and re- authoring these into a precise multi-channel soundstage. In addition, Clari-Fi® music reconstruction technology rebuilds sonic details typically lost in the compression process for digital music sources, adjusting fine musical nuances based on the overall quality of the audio signal. This helps to further maximize the high-fidelity listening experience with every track. On the 5.0L V8 model, the rear seats feature dual rear monitors with 9.2-inch, segment-first high-definition screens that can be controlled from the rear seat Driver Information System controller.

Elsewhere in the finely-appointed cabin, the ventilation system offers three distinct zones of control with a segment-first cabin CO2-level sensor and Air Quality System (AQS) that allows additional fresh air to enter the cabin when needed. The G90 steering wheel also offers a heating function as standard. G90 passengers can now conveniently charge their mobile devices with the latest Qi wireless-charging standard technology and utilize both front and rear USB ports. For ease of entry, the G90 includes a proximity key with an integrated push- button start system. Power rear- and rear-side-window sunshades are also standard. From the outside, a power Smart Trunk with hands-free opening adds convenience whenever the owner's hands are full for convenient loading and unloading, and all doors have power door closure function. For adverse weather, G90 also offers a windshield wiper de-icer, rain- sensing wipers and an auto-defogging windshield.

06 Noise, Vibration and Harshness (NVH)

Engineers focused on segment-leading low NVH as a key differentiator for G90, dedicating hundreds of hours to fine-tuning every aspect of noise reduction and comfort enhancement. This obsessive attention to detail has resulted in G90 boasting best-in-class ratings for in- cabin noise levels, a major achievement in this critical area of refinement in the luxury segment.

With special sound-absorbing materials throughout the cabin, to the application of specially laminated acoustic film glass on every window, the G90 cabin is a pleasant refuge for its passengers. Road noise was further minimized through the development of a specialized Helmholtz design, with hollow, two-piece wheel construction, and an integral sound absorption chamber for the 19-inch alloy wheels. This design produces an innovative resonance effect which provides sound absorption for reduced tire noise levels in addition to lower overall unsprung weight (7 lbs. lower) for more responsive handling and better ride comfort.

Sound engineering also extended to the suspension set-up, optimized at test centers around the world for high-speed cruising, while minimizing cabin noise intrusion and body vibration. Wind noise in the cabin has been reduced through the application of a 3-layer weather-strip seal on all doors. Special double sound-proof glass insulation is now also applied to the rear glass, while carpet and headliner insulation thickness have been increased by more than 20 percent. In the rear quarter panel, a special plate foam pad has been added as a special sound block for rear passengers.
For the powertrain, the intake ducting now employs a variable-type valve for minimized intake resonance at various engine speeds. In addition, transmission-housing rigidity has been improved with external rib enhancements and increased thickness leading to reduced NVH. In the engine bay, a special single continuous powertrain seal has been applied for reduced sound penetration into the cabin. Underneath G90, underbody airflow has been improved for reduced turbulence and wind noise, greater efficiency and enhanced stability at higher speeds.

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