NAIAS: Ford sets new standards with all-new 2018 F-150, new diesel engine introduced

Article by Christian A., on January 9, 2017

More capable, smarter, and tougher, these are the three words that best describe the all-new 2018 Ford F-150 Pickup from Ford. This latest offering will become a member of the F-Series truck family, long considered as the best-selling vehicle for a total of 35 years and the best-selling truck in the U.S. for 40 years straight.

It was three years ago when the company revealed the first generation of this model. It had fully utilized the military-grade high-strength aluminum alloy for the body. Now the new model is fitted with better engines and sports a new style for both the front and the rear. It even has a number of innovative technologies equipped like the Pre-Collision Assist with Pedestrian Detection.

Aside from capability, the 2018 F-150 makes good on the Built Ford Tough commitment through a good use of different advanced materials that not only prevent corrosion but also make it more durable. The use of high-strength steel for the boxed ladder frame and the same aluminum alloy of the first generation ensure that the F-150 is lightweight and truly capable.

In terms of being smarter, the new F-150 will have technologies inside that are considered to be pioneering for the light-duty pickup truck class. Exclusive to this segment, the various technologies result in the new model having better productivity, enhanced efficiency, and improved driver confidence, while ensuring that everyone inside continue to be connected to the outside world. This is possible through the integrated 4G LTE modem that allows for a Wi-Fi hot spot.

New to the segment will be the adaptive cruise control that comes with the stop-and-go feature. This system allows drivers to set a specific speed and distance. The system then ensures that the F-150 is does not exceed that speed or go beyond the distance set. Another first for this segment is the Pre-Collision Assist with Pedestrian Detection which helps the driver avoid, or at the very least, mitigate any possible collisions not only with other vehicles but even with pedestrians.

President of Ford, The Americas, Joe Hinrichs, shared that whether for work or fun, truck owners always want to find new ways to enhance productivity. The brand has long been the source of the favorite truck of America, going as far back as 1977, he added. Since then, he continued, the brand has made sure that it will continue to retain that leadership position. Through the F-150, Ford is simply showing that it remains committed to helping customers with the constant innovation, Hinrichs concluded.


In terms of capability, the new model is fitted with the standard 3.3-liter V6 engine and with the direct-injection, efficiency is enhanced. Output is measured at 282 hp with peak torque at 253 lb.-ft. Ford will be offering as well the second-generation EcoBoost 2.7-liter engine and with the different enhancements done on it, allows for improved levels when it comes to durability, efficiency, output, and quality.

There is also the 5.0-liter V8 engine and with the improvements, there have been increases in not only the power but also the torque. All of these engines are coupled with the automatic 10-speed transmission.

For the first time, Ford will also be installing a Power Stroke 3.0-liter diesel engine on the new 2018 F-150, It will be paired with the same transmission as that of the other engines. In addition, this model will be the first from the brand to have the automatic start/stop feature fitted as standard, across all the variants and all engines.

Press Release


Ford, America’s truck leader, introduces the new 2018 Ford F-150 – now even tougher, even smarter and even more capable than ever.

Three years after first introducing the high-strength, military-grade, aluminum-alloy-bodied Ford F-150, the new F-150 arrives with bold new front and rear styling, advanced technologies – including available Pre-Collision Assist with Pedestrian Detection – and improved engines. The new engines include an all-new 3.0-liter Power Stroke® V6 turbo diesel and enhanced V6 and V8 gas engines.

“Truck customers are constantly looking to improve their productivity, for work and for play,” said Joe Hinrichs, Ford President, The Americas. “Since 1977, we’ve been America’s favorite truck, and we’ve never taken that leadership for granted. This new F-150 is our latest example of Ford’s commitment to going further for our customers through continuous innovation.”

The 2018 F-150 is part of the Ford F-Series truck lineup, America’s best-selling truck for 40 consecutive years and America’s best-selling vehicle for 35 years.

Ford is previewing the new truck today during the FOX NFL Wildcard Pregame Show, which airs starting at 4 p.m. today. Ford is the Official Truck of the NFL. The truck will be revealed on Monday at the North American International Auto Show in Detroit.

Even tougher
The new F-150 delivers on its Built Ford Tough promise through a segment-exclusive combination of advanced materials that are durable and inhibit corrosion.

A high-strength steel fully boxed ladder frame and high-strength, military-grade, aluminum alloy body save weight and add capability, helping F-150 tow heavier trailers than ever and deliver best-in-class payload ratings.

The 2018 F-150 lineup is new with even tougher looks. From XL to top-of-the-line Limited, all Ford F-150 models receive new grilles, headlamps and bumpers that create a visually wider and more planted stance and maximum differentiation between the series. On the Sport Package-equipped Lariat F-150, the signature twin bars are painted body color for a custom athletic appearance.

Further enhancing its “milled from a block of high-strength, military-grade, aluminum alloy” look, the F-150 features six all-new wheel designs, ranging from 17 inches to 22 inches in diameter.

A new sculpted tailgate with deeper accent form and stamped “F-150” are flanked by new tail lamp designs. For further style differentiation, a tailgate applique adds a horizontal element to King Ranch, Platinum and Limited versions.

F-150 also brings two new seating trim colors – Dark Marsala for F-150 Platinum, while top-of-the-line F-150 Limited offers a Navy Pier environment. New trim offerings including carbon fiber appearance appliques on F-150 XLT Sport and Lariat Sport models, while the famed F-150 King Ranch features new Kingsville Appointed seats.

Even smarter
Ford F-150 advances the light-duty pickup truck segment again with segment-first and class-exclusive technologies that improve productivity, efficiency and driver confidence, while keeping occupants connected to the world around them.

New enhanced segment-first available adaptive cruise control with stop-and-go functionality allows drivers to set a cruising speed. They then use radar and camera technology to monitor traffic ahead to maintain a set distance between vehicles – even following a vehicle down to a complete stop.

New, segment-first available Pre-Collision Assist with Pedestrian Detection helps the driver avoid or mitigate collisions with vehicles and pedestrians.

With a new available embedded 4G LTE modem for a Wi-Fi hot spot, customers can connect up to 10 mobile devices at one time, virtually anywhere.

New B&O PLAY available audio system takes advantage of high-end speakers, sound and tuning to deliver a richer, more engaging listening experience.

These technologies join existing segment-exclusive driver assist and convenience features that include:

Available SYNC® and SYNC 3 with FordPass enables compatibility of Apple CarPlay and Android Auto – plus mobility services to help customers move more efficiently

Available 360-degree camera technology helps improve driver confidence when parking and can help reduce stress when connecting a trailer – allowing customers to see more so they can focus on specific tasks such as lining up a hitch

Available lane-keeping system is designed to help reduce unintentional drifting of the vehicle outside the intended lane

Available Blind Spot Information System with trailer tow technology is optimized for F-150 to include the length of a trailer up to 33 feet; BLIS® uses radar sensors in the taillamps to monitor areas that may not be visible to the driver

Even more capable
Ford builds on its performance leadership by offering the most advanced F-150 engine lineup ever, plus the best towing capability of any F-150 ever.

The new F-150 introduces an all-new, standard 3.3-liter V6 engine, with direct-injection for increased efficiency. The 3.3-liter V6 is expected to offer the same 282 horsepower and 253 lb.-ft. of torque as the previous model’s standard 3.5-liter V6.

An all-new second-generation 2.7-liter EcoBoost engine features advanced dual port and direct injection technology, reduced internal friction and improved robustness – all for improved levels of output, efficiency, quality and durability. Like the 3.5-liter EcoBoost, the 2.7-liter EcoBoost will be paired to the segment-exclusive 10-speed automatic transmission for 2018.

The 5.0-liter V8 also sees improvements in 2018, as the naturally aspirated engine features significant upgrades for increased power and torque. It’s also paired with the 10-speed automatic transmission for the first time.

The 2018 F-150 also adds an available all-new 3.0-liter Power Stroke diesel engine, designed, engineered and tested in-house and paired with the 10-speed automatic transmission. It’s the first-ever diesel engine offered for F-150.

In addition to the segment-first 10-speed automatic, the Ford F-150 is now the first full-size pickup truck to add automatic start/stop as standard equipment across all models and engines.

The new 2018 F-150 goes on sale this fall. It will be built at Dearborn Truck Plant in Dearborn, Michigan, and Kansas City Assembly Plant in Claycomo, Missouri.

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