NAIAS: 2018 Toyota Nascar Camry race car unveiled

Article by Christian A., on January 10, 2017

In addition to unveiling the 2018 Camry, Toyota also revealed that the 2018 NASCAR Camry race car that will be making its debut in February 2017 at the Daytona Speedweeks. For those not familiar, the Daytona Speedweeks is a series of races that culminates in the Daytona 500.

To make this possible, Chief Designer of the Camry Masato Katsumata headed the project which was composed of engineers coming from Toyota Racing Development and the brand’s very own design studio in North America, the Calty Design Research, Inc. The team worked with NASCAR to make sure that the character lines seen by customers on the show room version would still be present on the race car.

This is not the first time the TRD has worked with Calty as the two were responsible for coming out with the Camry for the NASCAR Gen6 program in 2013. They were also the partnership that released the Toyota Tundra for the Camping World Truck Series in 2014 and were responsible for redesigning the XFINITY Series for the 2015 Cup.

It was in 2007 when Toyota official joined the NASCAR Cup. The brand managed to win the manufacturer’s title last year, a first for Toyota, as it won 16 of the 36 races it participated in, and this included the Daytona 500. Over the last 10 years, Toyota has managed to get a total of 95 victories in the premier division of NASCAR.

According to Toyota Motor Sales (TMS), U.S.A., Vice President of Integrated Marketing Operations for Ed Laukes, shared that the plan to make the 2018 Camry part of NASCAR has been a long time coming. He added that unveiling it at the same time as the production version marks a milestone for the brand. By working together, Laukes continued, TRD and Calty have managed to come out with a Camry whose style is aggressive enough to stun the crowd when on the racing circuit and even when it’s displayed in showrooms across the U.S.

VP Laukes added by saying that reimagining the production and race car version of the Camry was indeed a huge task. The main objective was to have models that feature parallel designs so that fans will be able to drive a Camry that looks just like what their favorite NASCAR driver is racing in, concluded Laukes.

Toyota unveiled last Monday the production version of the 2018 Camry during the 2017 North American International Auto Show, also known as the Detroit Auto Show. In addition to having three new powertrains, the new Camry also has a bolder appearance.

Press Release

Toyota Unveils 2018 NASCAR Camry at North American International Auto Show

In an unprecedented event, Toyota unveiled its 2018 NASCAR Toyota Camry race car in unison with the debut of the 2018 production Camry at the North American International Auto Show in Detroit. Following a dramatic redesign to its show room counterpart, the Camry race car will compete on the race track in 2017 as Toyota defends its NASCAR Premier Series manufacturer’s championship.

“The 2018 Toyota Camry NASCAR race car has been years in the making, and to unveil it simultaneously with our new production Camry is a milestone moment for our organization,” said Ed Laukes, Vice President of Integrated Marketing Operations for Toyota Motor Sales (TMS), U.S.A. “The collaboration between Calty Design Group and TRD has produced a NASCAR Camry that showcases aggressive styling that is sure to turn heads on the race track and among our fans in Toyota showrooms across the country. Reimagining both the Camry race car and its production counterpart has been a tremendous undertaking and our goal has been to maintain parallel design characteristics so our fans can enjoy driving a Camry that closely resembles the one their favorite NASCAR driver races each weekend.”

Spearheaded by Camry chief designer Masato Katsumata, the production Camry received a radical redesign for 2018 and engineers from Calty Design Research, Inc., Toyota’s North American design studio, and TRD, U.S.A. (Toyota Racing Development) worked together to ensure the NASCAR Camry showcased the same aggressive attributes as its updated production sibling. TRD and Calty worked together with NASCAR throughout the process.

Calty previously worked with Toyota and TRD to update the NASCAR Camry when NASCAR introduced its Gen-6 models in 2013, and again when Toyota updated the Camry race car in 2015. The design group also worked with TRD on the 2015 NASCAR XFINITY Series Camry, the 2014 Toyota Tundra for the NASCAR Camping World Truck Series and the current NHRA Funny Car Camry.

Toyota entered NASCAR Premier Series competition with the Camry in 2007 and the manufacturer won its first driver’s championship in 2015, followed by its first manufacturer’s championship in 2016. Camry drivers have won 95 NASCAR Premier Series races over 10 seasons.

The NASCAR Camry will make its debut on-track in 2017 prior to the 2018 production Camry hitting showroom floors at Toyota dealerships later this year. The NASCAR Camry will first compete at Daytona International Speedway on February 18 in The Clash at Daytona before defending its Daytona 500 title on Sunday, Feb. 26.

If you liked the article, share on:

Comments

Recommended

We are expecting to see American brands like Chevrolet and Ford at the upcoming 2018 Detroit Auto Show, but Japanese automaker Infiniti plans to reveal something of their own. Reports...
by - September 25, 2017
As you probably have noticed, the Ram 1500 Rebel is the meaner and more aggressive version of the Ram 1500. But there is a version of the Ram 1500 Rebel...
by - January 24, 2017
Months from now, Volkswagen will commence sales of its new Atlas SUV (2018 model year) in the United States. But as early as now, the German carmaker is making sure...
by - January 19, 2017
The 2017 Detroit Auto Show is getting hotter by the minute. Samsung SDI recently announced that it’s going to unleash its new and awesome lithium battery within the next 3...
by - January 18, 2017
Tobias Moers has been the chief executive of Mercedes-AMG – the performance division of German premium carmaker Mercedes-Benz -- since October 2013. With him at the helm, AMG went on...
by - January 16, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries