In addition to unveiling the 2018 Camry, Toyota also revealed that the 2018 NASCAR Camry race car that will be making its debut in February 2017 at the Daytona Speedweeks. For those not familiar, the Daytona Speedweeks is a series of races that culminates in the Daytona 500.
To make this possible, Chief Designer of the Camry Masato Katsumata headed the project which was composed of engineers coming from Toyota Racing Development and the brand’s very own design studio in North America, the Calty Design Research, Inc. The team worked with NASCAR to make sure that the character lines seen by customers on the show room version would still be present on the race car.
This is not the first time the TRD has worked with Calty as the two were responsible for coming out with the Camry for the NASCAR Gen6 program in 2013. They were also the partnership that released the Toyota Tundra for the Camping World Truck Series in 2014 and were responsible for redesigning the XFINITY Series for the 2015 Cup.
It was in 2007 when Toyota official joined the NASCAR Cup. The brand managed to win the manufacturer’s title last year, a first for Toyota, as it won 16 of the 36 races it participated in, and this included the Daytona 500. Over the last 10 years, Toyota has managed to get a total of 95 victories in the premier division of NASCAR.
According to Toyota Motor Sales (TMS), U.S.A., Vice President of Integrated Marketing Operations for Ed Laukes, shared that the plan to make the 2018 Camry part of NASCAR has been a long time coming. He added that unveiling it at the same time as the production version marks a milestone for the brand. By working together, Laukes continued, TRD and Calty have managed to come out with a Camry whose style is aggressive enough to stun the crowd when on the racing circuit and even when it’s displayed in showrooms across the U.S.
VP Laukes added by saying that reimagining the production and race car version of the Camry was indeed a huge task. The main objective was to have models that feature parallel designs so that fans will be able to drive a Camry that looks just like what their favorite NASCAR driver is racing in, concluded Laukes.
Toyota unveiled last Monday the production version of the 2018 Camry during the 2017 North American International Auto Show, also known as the Detroit Auto Show. In addition to having three new powertrains, the new Camry also has a bolder appearance.