Volkswagen revealed that in order to continue the success it has been facing in the U.S. market, it will need to focus more on sports utility vehicles and crossovers. This is, of course, in addition to exerting more effort to get the public to increase their trust in the brand. That said, the brand is expected to release to the U.S. the much-awaited Atlas this spring with the long-wheelbase Tiguan to follow later. Both models made their debuts at the 2017 North American International Auto Show in Detroit.
In line with this, Volkswagen disclosed that the base version of the Atlas will be priced at $30,000. This is the same variant that will be equipped with the turbocharged four-cylinder 2.0-liter and have the front-wheel drive.
Officials at brand added, without revealing too much, that the top range of the Atlas is estimated to cost about $48,000. Most likely, this refers to the SEL version which comes with the all-wheel drive, fitted with the V6 engine, and equipped with a number of new features. Volkswagen, however, did not say whether this will also be the price for the R-Line trim, which like the two models mentioned earlier, was presented during the current Detroit Auto Show.
The R-Line brings with it new side skirts with the body placed on 20-inch wheels. Bumpers for both the front section and the rear end are now more distinct. However, for the interior, there have only been a few changes made like the small R placed on the steering wheel, and the R-Line logo that can be seen on its infotainment screen when starting, to name a few.
Once the Atlas is officially released to the U.S. market and the Tiguan after, the brand will then launch two additional SUVs to the market. The third model is likely the new Touareg.
While there is no word yet on what the fourth utility vehicle may be, car enthusiasts are prodicting that it will be smaller, likely just a level below the Tiguan. Regardless of what the two models may be, the brand hopes to have all four in the market by the year 2020.
Finally, the brand said as well that with regards to its plans for the U.S. market, electric vehicles will play a significant part. Initially, this will be for new models but it will eventually include both the SUV and crossover range in the future. Volkswagen has already given customers and fans alike an idea of what its electrification strategy is with the recent presentation of the I.D. Buzz Concept. The concept car is a futuristic version of the Microbus and while it does look excellent, it remains to be far from being feasible in terms of production.