30 to 40 vehicles slated to debut at 2011 Detroit Auto Show

Article by Christian A., on December 15, 2010

About 30 to 40 global vehicle debuts will take place at the 2011 North American International Auto Show (NAIAS), according to show organizers. The Audi A6, Chrysler 300, Ford Escape concept, Honda Civic concept and the Toyota Prius MPV will be among those that will be presented at the Detroit show.

The 2011 iteration of the NAIAS marks Porsche’s return after several years. Porsche is set to reveal a new supercar concept. The show this year includes GEM, Wiki Speed, Saba Motors, Venturi and ZF Industries as its participants. The 2011 Detroit Auto Show is scheduled from January 10 to 23, 2011. Press preview is set on January 10 and 11, while the industry preview is slated on January 12 and 13. January 14 has been reserved for charity preview. 2011 Detroit Auto Show will be open to the public on January 15, and will close its doors on January 23.

According to show chairman Barron Meade, media and public attendance are expected to swell from the 2010 show when organizers released 4,536 media credentials and had 714,137 visitors.

At the 2010 NAIAS, 37 production and concept vehicles were introduced, including 27 global debuts. But there are also companies that have opted not to participate in the 2011 show. They include Nissan, Infiniti, Mitsubishi, Rolls Royce, Fisker and Suzuki. The only Chinese carmaker in the show is electric-vehicle maker BYD Corp. This week, BYD had said that it seeks to start testing a fleet of electric vehicles in the U.S. late next year.

In 2010, the NAIAS was held from January 11 to 24. This event introduced a new "Electric Avenue" section in which electric vehicles were displayed. The Nissan Leaf and Mitsubishi i MiEV were displayed in the Electric Avenue section, despite Nissan and Mitsubishi not having regular floor space.

Among the new production cars unveiled at the 2010 NAIAS were the 2011 BMW 740i/Li, 2011 BMW Z4 (E89) sDrive35is, 2011 Cadillac CTS-V Coupe, 2011 Ford Focus, 2011 Ford Mustang GT and 2011 Ford Mustang Boss 302R. Also unveiled at the show were 2011 GMC Acadia Denali, 2011 Honda CR-Z, 2010 Hyundai Santa Fe, 2010 Jeep Liberty Renegade, 2010 Jeep Wrangler Islander / Mountain editions, 2011 Lincoln MKX, 2011 Mercedes-Benz E-Class Cabriolet and the Revenge Verde supercar.

Also known as the Detroit Auto Show, the NAIAS is held annually in Detroit, Michigan at Cobo Center, and is regarded as one of the largest auto shows in North America. Occupying around a million square feet of floor space, the NAIAS has been hosted in Detroit for more than a century, and it has been held at Cobo Center since 1965.

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