Audi Q8 Concept debuts at 2017 Detroit Auto Show

Article by Christian A., on December 23, 2016

In 2015, Audi announced that it plans to launch in 2019 its new Q8 flagship SUV, as part of its plans to provide a solid foundation for its growth path. Now, Audi is inching closer to that plan as it disclosed its intentions to unveil a concept of the Q8 SUV at the upcoming 2017 North American International Auto Show (a.k.a. Detroit Auto Show) on January 9 to 22.

According to the German premium carmaker, the Audi Q8 Concept is a near-production study representing a fusion of the emotional styling of a coupé and the roominess of an SUV. The carmaker said the Audi Q8 concept would be a key to a new segment in the full-size SUV category.

So far, Audi has provided two official renders of the new Audi Q8 concept – one showing the front end while the other parades the side profile (although it is a bit shadowy) of the SUV prototype. These two renderings are aimed at spicing things up and increasing the excitement leading up to the official unveiling of the Audi Q8 concept at the 2017 Detroit Auto Show.

When Audi announced in 2015 its plans to introduce the new Q8 SUV in 2019, the premium carmaker also said it was working on its first full-electric SUV, which would be a rival for the Tesla Model X crossover. That would be the e-tron SUV – sans any specific model designation – as confirmed by Audi chairman and chief executive Rupert Stadler. Interestingly, the render of the Q8 Concept’s front end shows the “e-tron” lettering on the front number. This could mean that the Audi Q8 Concept would be an all-electric SUV or an electric version of the Q8 is also on the way.

As the frontend render shows, Audi Q8 Concept features an evolution of Audi’s octagonal single-frame – with 3D sculpting -- that is now wider than those seen on the carmaker’s current production vehicles. This grille is bordered by chrome frame with Audi’s four-ring logo – also in chrome – positioned centrally on the upper section of the grille. Both sides of the bumper are home to large air vents. Meanwhile, the other rendering shows the Audi Q8 Concept donning flared shoulders above the wheels as well as a flat and wide C-pillar. Of course, the side profile of the Audi Q8 Concept reveals its coupe-like proportions yet it has a high-ride configuration typical of SUVs.

According to Marc Lichte, Head of Design at Audi, the Audi Q8 concept is the carmaker’s new top honcho within its Q model line thanks to its design that strongly exudes both prestige and sportiness.

As for further details about the new Audi Q8 Concept, these will be known once the German brand officially unveils it at the 2017 Detroit Auto Show.

Exterior Design

As a preview of the Audi Q8 SUV that will be introduced in 2018 as a 2019 model, the Audi Q8 Concept features a number of design elements that could be adapted into production. On the front, highly noticeable is the octagonal Singleframe grille with honeycomb insert and six vertical double bars. This grille -- bordered by frame in contrasting color – is flanked by flat, wedge-shaped headlights, each visually forming a single unit with surrounding air inlets. Interestingly, each individual lighting unit has its own glass covering, although the entire headlights create the impression of freedom in space.

The low and high beams of the headlights employ digital Matrix laser technology that is responsible for its x-shaped, blue laser light signature. As for the dynamic turn signals and the daytime running lights, these functions are integrated into a narrow LED light guide placed just below the front edge of the bonnet, serving as the border of the headlights. Also flanking the 3D grille below the headlights are two large air inlets that look like turbine intakes. The front end of the Q8 Concept is completed by a unique aluminum blade on the lower section of the front bumper.

When viewed from the sides, the Audi Q8 Concept reveals a solid silhouette of the 1.70-meter (5.6 feet) tall technology study. One highlight is the SUV’s flat roofline, as helped by the absence of window frames on the doors. The absence of handles would make you wonder how the doors could be opened. Well, the answer is through touch. These doors feature touch sensors that could detect hand contact, opening them to a defined angle. It’s remarkable how all body lines flow upward from the front to the rear while the body surfaces are all sportily curved. There is also an obvious recession in the lower section of the concept’s doors. The quattro logo can be seen on the brushed aluminum sill region of the doors. Also recognizable from the sides are the SUV concept’s flat and wide C-pillar and strongly flared shoulders on the wheels – evoking the appearance of the Audi Ur-quattro from the 1980s. The silhouette of the Audi Q8 concept also exposes its balanced proportions as well as its prominent double-design wheel arches.

Meanwhile, the rear end of the Audi Q8 Concept is marked by a light strip – acting as the tail and brake light as well as the dynamic turn signals -- flowing across its entire width as part of a characteristic e-tron light signature. This light strip is complemented by four outer lighting elements in aluminum blades. A black trim strip is placed between the lights – accommodating the license plate for the SUV concept. The rear end of the concept is also marked by a sloping rear window flanked by a long roof edge spoiler on top and a double spoiler lip below. The appearance of the concept’s rear-end is completed by an aluminum diffuser with high-gloss Carbon Atlas clasp.

Interior Design

Now, we’ll move inside the luxuriously sporty cabin of the Audi Q8 Concept. The way Audi employed the colors and materials in the A8 concept made the interior exude a luxurious yet sporty ambience. For instance, the cabin features a 3D engineered grain on the instrument panel, floor and doors. The cabin is also replete with high-gloss carbon treatment, aluminum strips, aluminum frames and an abstract fabric structure.

A stunning characteristic is the gradual application of shades (gray, steel gray and pastel silver) from the headlining to the center console. Meanwhile, the seats are wrapped in pastel silver Fine Nappa leather and Nubuk leather. The concept’s head restraints are also wrapped in pastel silver structured textile.

Furthermore, the cabin of the Q8 Concept is roomy enough to accommodate 630 liters (22.2 cu ft) of luggage. The spaciousness and sportiness of the interior is visually highlighted by the widely stretched lines.

The concept’s wrap-around theme is emphasized by a large, horizontal arc running along the lower edge of the windshield, thereby hugging the front occupant. Each occupant – driver and three passengers – has his or her own individual sports seats. Interestingly, the rear passengers are also separated by a center console.

A “black panel” – essentially a black strip framed by an aluminum clasp – flows across the full width of the front section of the SUV’s interior, serving as the home for the instrument panel, central control and display surfaces. A graphical quattro badge is stamped onto the black panel just adjacent to the front passenger. Easily noticed on the doors are arrow-shaped inlays, each featuring filigree aluminum bars that can be used to open the doors of the Audi Q8 Concept.


As for the core of this Audi Q8 Concept, a plug-in hybrid powertrain that is presently available on production models is utilized. This combo includes 3.0-liter TFSI internal combustion engine and a powerful electric motor. The conventional engine delivers 245 kW (333 hp) of max output and 500 Nm (368.8 lb.-ft.) of peak torque while the electric motor provides 100 kW of maximum output and 330 Nm (243.4 lb.-ft.) of peak torque. These powerplants -- mated to an eight-speed Tiptronic transmission – deliver 330 kW in total system output and 700 Nm (516.3 lb.-ft.) in total system torque.

At this power level, the Audi Q8 Concept could dash from nil to 100 km/h (62 mph) in 5.4 seconds and reach a top speed of 250 km/h (155.3 mph). As per plug-in hybrid standards, this plug-in hybrid powertrain eats up only 2.3 liters of fuel per 100 kilometers (NEDC cycle), travels up to 102.3 miles per gallon, and emits 53 grams of carbon dioxide per km. Providing the juice for the electric motor is a 17.9 kWh lithium-ion battery pack consisting of 104 prismatic cells.

This battery pack allows the Audi Q8 Concept to travel up to 60 kilometers (37.3 miles) in all-electric operations and up to 1,000 kilometers (621.4 miles) when both powerplants are employed. Users could completely recharge the battery pack in around two and a half hours, through a 7.2 kW output.

Amazingly, the Audi Q8 concept features a hybrid management system that could control its operating states – allowing the full-size SUV to boost, coast and recuperate as necessary. This hybrid management system is complemented by a predictive efficiency assistant that sends detailed information regarding nearby surroundings. Other technologies considered include Audi connect Car-to-X services and route data from the navigation system.

The concept is also provided with the Audi drive select system that has three driving modes: EV, hybrid and battery hold. In EV mode, the Audi Q8 Concept employs only the electric motor as much as it can. In hybrid mode, the hybrid management system determines how the vehicle should be powered. Battery hold, meanwhile, activates only the combustion engine, thereby saving available electric energy.

Press Release

Full-size SUV in coupe design: Audi Q8 concept

Dynamic, highly efficient and extremely comfortable: Audi presents the Audi Q8 concept at the North American International Auto Show (NAIAS) 2017. With this model the premium manufacturer is tapping into a new segment for the full-size class – an elegant alternative to the robust presence of a classic sport utility vehicle. The Q8 concept stands for maximum prestige. It combines the spaciousness typical of an SUV with the emotional lines of a coupe. Propulsion is provided by a powerful, yet highly efficient plug-in hybrid with 330 kW of system output and 700 Nm (516.3 lb-ft) of torque. The concept car is the basis for a production model that Audi will launch on the market in 2018.
At 5.02 meters (16.5 ft) long, the Audi Q8 concept is an impressive presence in the full-size class. Thanks to a wheelbase of three meters (9.8 ft), the show car offers plenty of space for passengers and luggage. Despite the sloping, coupe-like roofline, even the rear-seat passengers enjoy ample head and shoulder room. The control concept uses large touchscreens in the cockpit and is rounded out by an expanded version of the Audi virtual cockpit and a contact-analogue head-up display. The latter uses intelligent augmented reality technology that merges the real and the virtual worlds.

“The Q8 concept is an Audi in peak form. It demonstrates the strengths of our brand in both technology and design while providing a glimpse at a future full-size, production SUV,” said Dietmar Voggenreiter, Member of the Board of Management for Sales and Marketing at AUDI AG. “With its next-generation display and control solutions, we are enabling customers to experience connectivity in a whole new way.”

Dynamic lines and digital Matrix laser technology: the front end
The front view of the 2.04-meter-wide (6.7 ft) Audi Q8 concept is already impressive. The distinguishing feature here is the octagonal Singleframe with honeycomb insert. It is sculpted and significantly wider than in today’s Audi production models. Six upright double bars structure the radiator grille while simultaneously emphasizing its height. A mask painted in a contrasting color frames the grille. The outer air inlets have a deep and dynamic appearance like the intakes of a turbine. A distinctive aluminum blade forms the bottom edge of the bumper.

The flat, wedge-shaped headlights of the Audi Q8 concept are integrated progressively into the exterior and connected from a design perspective to the surrounding air inlets. The individual lighting units have glass covers, but the headlights as a whole are open. This creates the impression that they are free in space. The aluminum housing for the headlights carries over the sculpture of the Singleframe. The clear geometry gives the Audi Q8 concept a determined look. An x-shaped, blue laser light signature highlights the digital Matrix laser technology used for the low and high beams. Broken down into more than one million pixels, their light can illuminate the road in high resolution and with precise control. Located below the edge of the engine hood is a narrow LED light guide that emits the light for the dynamic turn signals and the daytime running lights. It wraps around the outside of the headlights, where its ribs create an innovative e-tron signature. All lighting functions are dynamic.

Athletic and powerful: the side view
The silouhette of the Audi technology study also evokes tautness. The doors do not have window frames, thus contributing to the flat roofline. The Audi Q8 concept is 1.70 meters (5.6 ft) tall. All lines on the body climb upward dynamically toward the rear – the bottom edge of the side window, the shoulders, the dynamic line and the sill lines. The surfaces of the fenders, doors and side panels are athletically curved. The lower section of the doors form a deep fillet. Other design features are the quattro logo milled below the rear doors and also the exterior mirrors with their multifaceted edges. The doors are opened via touch sensors. As soon as the door detects hand contact, it opens easily and swings to a defined opening angle.

The extremely flat and very wide C-pillar is reminiscent of the Audi Ur-quattro from the 1980s, as are the strongly flared shoulders over the wheels. This places the concept car in a logical line with the show cars of the Audi Prologue series. The balanced proportions of the Audi Q8 concept emphasize the front and rear wheels equally – that too is typical quattro. The strongly accentuated wheel arches feature a double design. The sill region of the doors shines in
brushed aluminum for an intriguing contrast to the show car’s Bombay blue paint finish.

Flat and compact: the rear
A long roof edge spoiler shades the extremely flat rear window of the Audi concept car. A double spoiler lip below the window forms a distinctive contour on the power luggage compartment hatch. The strip of lights extending over the entire width of the rear end is part of a distinctive e-tron light signature. It serves as both the tail and brake light as well as the dynamic turn signals. The four outer lighting elements are set in aluminum blades and reflect the semantics of the headlights. The individual elements of the tail lights are also open, and all lighting functions are dynamic.

The license plate of the Audi Q8 concept is located on a black trim strip between the lights – a typical feature of the Audi Ur-quattro. The diffuser is made of aluminum; its clasp of high-gloss Carbon Atlas. This combination of materials is also used around the headlights to demonstrate sportiness.

Luxury lounge for four: the interior
The interior of the Audi Q8 concept offers opulent spaciousness for four persons and their large suitcases. The luggage compartment has a capacity of 630 liters (22.2 cu ft). Widely stretched lines lend the cockpit a sporty as well as elegant ambiance. Virtually floating above the center tunnel is a console for the shift-by-wire lever, with which the driver controls the eight-speed tiptronic transmission purely electronically. The console’s appearance resembles the stern of a sailing yacht.

The wrap-around begins in the front doors. This large, horizontal arc runs along the lower edge of the windshield and frames the driver’s and front passenger’s seats without hemming in the occupants. The sport seats as well as the two individual seats in the rear are made up of segments that appear to be separate geometric bodies, from the pronounced side bolsters to the head restraints. A horizontal aluminum clasp divides the backrests at the height of the window shoulder line.

The instrument panel with its distinctly horizontal character descends in steps toward the interior. The central control and display surfaces are integrated into the so-called “black panel” – a glossy black strip framed by an aluminum clasp. When switched off, the monitor is invisibly embedded in the surface and the lines flow harmoniously. When the display is in operation, it assimilates perfectly into the design line. In the front passenger area, the black panel encircles
a graphical quattro badge. The arrow-shaped inlays in the doors pick up the expressive design. Filigree aluminum bars integrated into them serve as door openers. When dark, LED light guides illuminate the interior with white light.

The colors and materials in the Audi A8 concept provide for a cool and sporty atmosphere. One highlight is the three-dimensional, engineered grain on the instrument panel, doors and floor. High-gloss carbon applications with a new, abstract fabric structure as well as aluminum strips and frames set accents. Their brushed finish is relatively dark. Brightness increases gradually from the headlining to the center console in graduated shades of gray from steel gray to pastel silver.

The technical materials in the Audi Q8 concept contrast with the soft surfaces. The seats are covered in a combination of Fine Nappa leather and Nubuk leather, both in pastel silver. The upholstery is pulled around the clasp that divides the backrests – the inside becomes the outside at this point. The head restraints are covered with a structured textile of a color similar to that of the leather elements.

New ways: controls and displays
The elegant interior architecture of the Audi Q8 concept merges with a groundbreaking control and display concept. Information and commands are passed primarily through touch displays augmented by the Audi virtual cockpit and a contact analogue head-up display. All displays feature a new “digital design” that concentrates systematically on the most important things.

The contact analogue head-up display projects important displays onto the windshield in the driver’s direct field of view, seemingly placing them in the real environment. A navigation arrow, for example, appears in the same position as an actual arrow on the road – an intelligent application of augmented reality. The notifications from the driver assistance systems also merge the virtual and physical worlds.

The Audi virtual cockpit future is even more dynamic thanks to new functions, and with a resolution of 1920 x 720 pixels displays graphics with more detail than ever before. In “auto” display mode, the 12.3-inch TFT display offers generous space for maps, lists and additional information. The top-down map view visualizes the selected route. When zooming in, the current position and surroundings are displayed in 3D. Through the buttons on the steering wheel, the driver can switch to “performance” mode. The needles of the speedometer and powermeter now appear in a foreshortened, three-dimensional display.

All other monitors in the Audi Q8 concept are touch displays. The great strength of this principle is the direct, fast and intuitive operation. Drivers select each function exactly where they see it. Audi was also able to reduce the number of buttons, switches and levers thanks to the touchscreens. The interior now appears even neater and cleaner.

The MMI monitor in center of the dashboard is used to control the infotainment system and for vehicle settings. A display for the climate control system is integrated into the diagonal section of the center console. The driver’s wrist rests comfortably on the low selector lever of the eight-speed tiptronic while using this display. If the sensors in the seat detect a front-seat passenger, the touchscreen displays their climate control settings. This function is not available when the driver is traveling alone. Another touchscreen is reserved for the lighting functions.

Powerful and highly efficient: the drive system
The Audi Q8 concept uses production technologies for the drive system and suspension. Their use in the study demonstrates their importance once again. The plug-in hybrid combines sporty performance with high efficiency. The combustion engine is a 3.0 TFSI producing 245 kW (333 hp) and a maximum of 500 Nm (368.8 lb-ft) of torque. The electric motor generates 100 kW of power and 330 Nm (243.4 lb-ft). Together with a decoupler, it is integrated into the eight-speed tiptronic. The complete system produces 330 kW and 700 Nm (516.3 lb-ft) of torque. The Audi Q8 concept accelerates from 0 to 100 km/h (62.1 mph) in 5.4 seconds on its way to a top speed of 250 km/h (155.3 mph). According to the standard applicable for plug-in hybrids, it consumes just 2.3 liters of fuel (102.3 US mpg) per 100 kilometers (62.1 mi) in the NEDC, corresponding to 53 grams CO2 per km (85.3 g/mi).

The lithium-ion battery located in the rear consists of 104 prismatic cells. With a capacity of 17.9 kWh, it enables an electric range of 60 kilometers (37.3 mi), and the total range with the TFSI engine is up to 1,000 kilometers (621.4 mi). A full charge with 7.2 kW output takes about two and a half hours.

When driving, the hybrid management system controls the operating states of the Audi Q8 concept intelligently and flexibly. The full-size SUV can boost, coast and recuperate as appropriate for the situation. The predictive efficiency assistant, which in production models supports the driver, provides the hybrid management system with highly detailed information about the near surroundings for this purpose. Route data from the navigation system and Audi connect Car-to-X services are also considered.

The driver controls the Audi drive select system via a prismatic satellite button on the flat-bottomed steering wheel, just like the start-stop system. There is a choice of three driving modes: “EV” mode prioritizes electric driving, while in “hybrid” mode the decision regarding the drive type is left largely to the hybrid management system. In “battery hold” mode, it saves the available electric energy for a later time.

High-tech from production models: drivetrain and suspension
In the Audi Q8 concept, the quattro permanent all-wheel drive system delivers the power of the hybrid drive to the road with supreme control. At the cornering limit, it works closely with the wheel-selective torque control. This minimally brakes the inside wheels, which further enhances dynamics and stability.

The technology study also uses high-end production solutions for its wide-track suspension. The adaptive air suspension sport – an air suspension system with controlled damping – allows a wide range from cushioned cruising to firm and tight handling. In addition, it sets the ground clearance in two levels, with 90 millimeters (3.5 in) height difference, to the ideal level in each case. The front and rear suspensions are engineered as lightweight five-link designs.

Audi mounts 305/35-series tires on the large 11J x 23 wheels. The five intertwining Y spokes project a filigreed, three-dimensional and powerful image. Ceramic brake discs measuring 20 inches in diameter effortlessly decelerate the Audi Q8 concept.

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