Bmw 1-Series M Coupe to make its debut at the 2011 Detroit Auto Show

Article by Christian A., on October 11, 2010

If you are a real Bmw fan then you definitely want to know the date when the 1-Series M Coupe will be launched, right? Well, today we got the answer for you: the new car will make its official debut in January at the 2011 Detroit Auto Show.

Still, this is not the only things we found out today. According to Albert Biermann, the development chief of BMW M GmbH, the new car will receive the same 3.0-liter 6-cilinder unit with turbocharger found on the Z435is unveiled back in January at the 2010 Detroit Auto Show.

The engine delivers 340 hp/250 kW at 5900 rpm and 450 Nm/323 lb.-ft of torque at 1500-4500 rpm, and can push the Z4 to 100 km/g (62 mph) in just 4.8 seconds, while the top speed achieved electronically limited to 155 mph (250 km/h). Expect the same numbers to be found on the 2011 Bmw 1-Series M Coupe.

Regarding its name, 1-Series M Coupe, Biemermann said that the car could not be badged as an M1 because this name refers to an iconic sports car and should be reserved just for this type of vehicles.

“Since it is so long ago, why care. Who would be confused? Not us, nor the young customers you want to attract with this new M model, who probably were not even born?” added Mr. Biermann.

1 Series M Coupe is unique in its naming. Most cars in the 1 Series were named with an “M” and a number attached to the letter as a model designation. Technically, it should have been named as an M1. However, that name has already been taken by the legendary M1, which went on sale starting in 1979 until 1981.

This particular model was the only BMW model to carry a mid-sized engine, and it was noteworthy on its own. With the 1 Series M Coupe debuting in the 2011 Detroit Auto Show, consumers are now asking why they should not allow the 1 Series M Coupe to take on the M1 name.

These customers were questioning BMW’s decision, citing the fact it had been more than 30 years since the launch of the original M1, and the new coupe’s target audience had probably not been born yet at that time.

The 1 Series M Coupe hit the market in Germany four months after its debut at the Detroit show, and was expected to come with a €50,000 price tag. By contrast, the M3 is sold in Germany at 66,650 euros. At that time, BMW had announced no plans of releasing a convertible or a Club Sport model of the M Coupe.

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