Buick Avenir Concept introduced at the 2015 Detroit Auto Show

Article by Christian A., on January 12, 2015

Buick unveiled at the 2015 North American International Auto Show (NAIAS) its all-new Avenir Concept, a vehicle inspired by historic Buick concepts that influenced the auto industry. The first visual impact with the Avenir Concept shows a brand new front grille that previews a new face of the brand and features the three-color (red, silver and blue) Buick tri-shield badge, which is accented by wing-shaped elements.

In addition, the front end features bold headlamps featuring full LED lightning. The rear deck pays homage to historical models, such as the Riviera, while the Crystalline exterior colour accentuates the stylish body lines. Inside, there are four individual seats, while the surfaces are inspired by nature and sea waves.

Other highlights of the Avenir Concept include 20-inch wheels, a next-generation V6 engine with fuel-saving Active Fuel Management (cylinder deactivation) as well as stop/start technology, a 9-speed paddle-shift automatic transmission and driver-selectable suspension damping.

Moreover, the Avenir Concept received a twin-clutch all-wheel-drive system, the next-gen Buick IntelliLink infotainment with 12-inch color touchscreen, driver-recognition features, iconic cabin air filtration, mobile device wireless charging and OnStar 4G LTE with Wi-Fi hotspot.

Interior Design

The four-place interior of the new Buick Avenir helps enhance the sense of personal space as well as well-being while making it easier to manage technologies.

Liz Wetzel, Buick interior design director, remarked that the new Avenir offers an inviting and comfortable cabin thanks to a sculptural quality in terms of interior forms, premium leather, deco trim, and ambient lighting.

The flowing interior surfaces of the new Buick Avenir take inspiration from by nature and sea waves receding on a beach. This theme is expressed on the seats and on other trim components like the carpet. Moreover, a patterned insert for the carpet features the theme in silk and bamboo.

Wetzel quipped that the nearly three-dimensional or bas-relief effect to the interior theme adds depth to the design while heightening the sense of place. Wetzel added that the floating and layered and elements like the center console help enhance the perception of interior lightness, dynamism and efficiency.

The interior ambience of the new Avenir is further enhanced by the combination palette of light and natural tones as well as oiled and buffed wood trim, as highlighted by Galvano satin-chrome accents. Wetzel noted these rich, premium materials and warm colors enhance soothing effect of the interior environment.

The device-integration technologies inside the new Buick Avenir are all designed to lift the interior mood while making the cabin more functional. As soon as the Avenir is started, information and devices are all synchronized within seconds. The Avenir will immediately configure the gauge cluster and infotainment screen displays according to the user’s customization preference. The Avenir will also recognize the user’s calendar schedule, music preferences, even their recently visited locations from a smartphone’s GPS.

Press Release

Buick Avenir Concept

Buick Avenir Concept - a flagship sedan exploring progressive design with new levels of passenger well-being and technology integration - has been introduced in advance of the 2015 North American International Auto Show.

The Avenir - French for future - is distinguished by its premium sports proportions and all-new interpretations of traditional Buick cues. It is the creation of a global team of Buick designers and sculptors who were inspired by historic Buick concepts, which pushed traditional boundaries, shaped future Buick models and influenced the entire auto industry.

"Avenir embodies Buick design, which centers on effortless beauty and presence without pretense," said Ed Welburn, vice president of General Motors Global Design. "It demonstrates the growing international reach of Buick and offers an exciting vision of where it can go."

The Buick Avenir's sculptural surfacing, expressive proportion and Buick's signature sweep-spear bodyside visually cue an exceptional driving experience that awaits inside.

"The interior is designed with the driver and passengers' comfort and well-being in mind," said Welburn. "Technology is seamlessly integrated and builds on the features that have become hallmarks for today's production models - helping drive a new generation of customers to Buick."

Additional vehicle highlights:

Personal seating for four
Full light-emitting diode (LED) exterior lighting
Twenty-one-inch wheels
Next-generation direct-injected V-6 engine with fuel-saving Active Fuel Management (cylinder deactivation) and stop/start technology
Nine-speed paddle-shift automatic transmission
Driver-selectable suspension damping
Twin-clutch all-wheel-drive system
Next-generation Buick IntelliLink infotainment with large, 12-inch-diagonal color touch screen
Driver-recognition features that automatically sync infotainment preferences
Ionic cabin air filtration
Mobile device wireless charging
OnStar 4G LTE with Wi-Fi hotspot.

A new design direction with a nod to the past

A long hood, wheels-at-the-corners stance and a sloping, rear deck that pays homage to historical models, such as the Riviera, distinguish the Buick Avenir's proportion.

"Simply put, Avenir is a beautiful piece of sculpture, delivered on a premium proportion that acknowledges the Buick design heritage in a very progressive way," said Michael Simcoe, vice president of design, GM International Operations. "The vehicle remains unmistakably Buick with a modern take on the traditional Buick cues such as the sweep spear and boattail. The result is a piece of artistry that is precise in its character, beautifully proportioned. It really takes your breath away."

The most striking departure from contemporary Buick models is a new grille design that puts a new face on the brand. It features a large opening accented by a return to the three-color - red, silver and blue - Buick tri-shield insignia, accented by wing-shaped elements. The grille is flanked by bold headlamps featuring full LED lighting.

"The new grille is a modern interpretation of a design introduced on the landmark 1954 Wildcat II concept, which shattered expectations of what a Buick was supposed to be," said Simcoe. "On the Avenir, it represents a break from convention and progressiveness in technology."

Sculptural surfaces, taught lines, short overhangs and a broad-shouldered stance stretches 204.5 inches (5,195 mm) in length and 76 inches (1,931 mm) in width. Its reimagined sweep-spear element complements the long body lines and conveys a sense of motion, as does tapered rear-end styling.

Buick Avenir's sophisticated color palette, including a Crystalline exterior color and strained use of bright work accent the Avenir's body lines and sets up the interior for a combination that takes Buick's contemporary style to a higher level.

"It's a sculpted design with a lot of snap in the character lines - with a classic long, low proportion," said Simcoe. "Its length enables exceptional spaciousness inside, but just as importantly, a presence that speaks to luxury and the importance of style. In short, it's the befitting proportion for a Buick flagship."

A soothing environment with unprecedented integration

The Buick Avenir's four-place interior rewards the senses, makes managing technologies easier and enhances the feelings of personal space and well-being.

"A flowing, sculptural quality in the interior forms, deco trim, premium leather and ambient lighting, create an environment that is inviting and comfortable," said Liz Wetzel, Buick interior design director.

Interior surfaces - inspired by nature and sea waves receding on a beach - flow seamlessly through the cabin. It is a motif featured on the seats and carried through in other trim components - even the carpet. In fact, a patterned insert for the carpet carries the motif in silk and bamboo.

"There's an almost-three-dimensional or bas-relief effect to the design motif that adds depth and heightens the sense of place," said Wetzel. "Layered and floating elements such as the center console enhance the perception of lightness, efficiency and dynamism."

A color palette of light and natural tones blended with oiled and buffed wood trim, and Galvano satin-chrome accents, enhance the Avenir's ambience.

"They're rich, premium materials and warm colors innovatively executed to enhance the soothing effect of the interior environment," said Wetzel.

Functionality is manifested in the Avenir's device-integration technologies, which are designed to lift the user's mood and make the details associated with daily life a little easier. It starts the moment the vehicle is started, synchronizing information and devices within seconds. The Avenir instantly configures gauge cluster and infotainment screen displays based on prior customization while also recognizing the user's music preferences, calendar schedule and recently visited locations from a cellphone's GPS. It can even pick up a podcast the user was listening to at the moment it was interrupted.

Buick's user experience designers are also pushing the Avenir's technologies for home integration, which would allow accessing home security cameras or the capability of turning on outside lights and closing a garage door that was inadvertently left open.

"The Avenir's integration features build on the technologies already available or coming soon in smartphones and streamline them in a system that makes accessing and interacting with them easier," said Wetzel.

Personal connectivity extends to rear-seat passengers, where USB ports and video screens allow occupants to plug in to their favorite media and slip into complete relaxation, arriving at their destination refreshed and rejuvenated.

"The use of color, material, form and amenities can affect a person's mood and feeling," said Wetzel. "The Avenir is a showcase of thoughtful and modern design with the capacity to anticipate and facilitate the personal needs of its occupants. It's absolutely its own getaway destination."

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