The Cobo Conference and Exhibition Center is being renovated at a cost of US$221 million, according to the Detroit Regional Convention Facility Authority. This site is where the annual North American International Auto Show (NAIAS) is held.
The last time that the center got a makeover was in 1989. But this time, the center will be fixed up and will get a substantial facelift on both its exterior and interior over the next three years. Many of the renovations will be evident during the 2012 and 2013 NAIAS but the changes are expected to be completed for the 2014 show.
In its recent press conference, the Cobo Authority presented a virtual tour of the conceptualized convention facility. Aside from growing in size, the venue will also get a three-story atrium. One striking addition to the site is the massive high-tech digital video screen on a revamped east exterior side of the facility.
NAIAS 2012 Chairman Bill Perkins said that for over 24 years, the NAIAS has boosted sales and promoted the automakers’ brand messages while continuing to be a “reliable gauge of the worldwide economy.”
He added that with the transformation of its facility, NAIAS’ functions will be intensified and its image and legacy will be enhanced as well. He explained that the NAIAS organizers are encouraged by the automakers’ recovery, stating further that improvements at Cobo come at a crucial time. [photo via Panoramio]