Detroit Auto Show Preview: 2014 MINI John Cooper Works (JCW) Concept

Article by Christian A., on December 17, 2013

Trademark MINI style and innovation lifted straight from the race track meet up to shape the unrivalled character of a John Cooper Works model, giving the MINI sub-mark an aphorism for powerful go-kart feeling and genuine day-to-day usability. Furthermore, a brand-new contender for pole position has risen to take this successful concept to the next level and offer the guarantee of ultimate driving satisfaction to the small car class.

MINI John Cooper Works Concept provides a step up to the future generation of the premium sports model. The study vehicle will be displayed for the first time ever at the upcoming 2014 North American International Auto Show (NAIAS) and flies the banner for ingenious sportiness in vintage John Cooper Works style, with highlights that include elite body paintwork in Bright Highways Gray, prominent MINI red color accents, custom-made aerodynamic elements and 18-inch John Cooper Works light-alloy wheels in a freshly manufactured design.

The exhilaratingly sporty driving experience inside a John Cooper Works model is the aftereffect of a comprehensive concept created on the back of the brand's numerous years of motor sport experience. The exact interplay of the ultra-high-performance powertrain and chassis innovation with the vehicle’s aerodynamically enhanced exterior components guarantees that the deft and surefooted manoeuvrability we have been familiar with as the MINI go-kart feeling radiates exceptionally in remarkably sporty driving conditions as well. The outcome is hardcore driving satisfaction, taken into another level by the MINI John Cooper Works Concept.

Perfect basis and extensive racing expertise deliver a new dimension in extreme driving fun.

The John Cooper Works Concept is built on the most recent generation MINI. Its origins are indubitably distinguishable in the elongated wheelbase and more extensive track above the outgoing model, which has an immediate impact on the vehicle’s driving attributes. The model variations of the all-new MINI available from debut have already revealed themselves to be all the more potent, punchy and deft than their outgoing models. Weight savings and enhanced aerodynamic qualities have likewise added significantly to the new vehicle’s driving abilities - and these improvements moreover have a positive impact on the MINI John Cooper Works Concept.

Huge air intakes - filling the space saved for fog lights in the series-created MINI models - and accurately shaped air-channeling components mark out the front apron of the MINI John Cooper Works Concept, which likewise showcases LED headlights and a black surround for the front grille. The model-specific John Cooper Works aerodynamic unit likewise contains exclusively contoured side skirts and a rear apron with folds and a diffuser component. The study vehicle likewise highlights a roof spoiler and extra body components built to channel air effectively around the C-pillars for enhanced aerodynamics at high speeds.

Exclusive body paintwork, familiar contrast colour.

The Bright Highways Gray exterior paint shade owes its dynamic trait to a distinct production process. The hand-polished surface layer is finished with a clear coat and the resulting lustrous sheen of the paintwork significantly accentuates the dazzling structures of its color layer. Radiating purity and robustness, this paint finish is supplemented by John Cooper Works trademarks such as differentiating red for the roof, roof spoiler and exterior mirror tops.

Likewise included are Sport Stripes - in Chili Red for the bonnet and boot lid, and in white for the roof. Extra red accents embellish the rim wells of the John Cooper Works light-alloy wheels, the side indicator surrounds, the calipers of the sports brakes, and the contour lines of the front and rear apron. A red accent line likewise gives specific emphasis to the John Cooper Works logo on the radiator grille.

Another element of the concept vehicle’s remarkable sporting focus can be seen in the center of the rear apron. The MINI John Cooper Works Concept is equipped with a sports exhaust system which includes the John Cooper Works silencer system, and the stunning twin tailpipes with chrome finish likewise carry the John Cooper Works logo. With the new premium sports model destined to profit by further improvement, these elements suggest its alluringly sporting aura won't be limited to visual elements: a distinguishable engine soundtrack guarantees to share center stage.

Press Release

MINI John Cooper Works (JCW) Concept

Hallmark MINI style and technology lifted straight from the race track come together to mould the inimitable character of a John Cooper Works model, rendering the MINI sub-brand a byword for irresistible go-kart feeling and genuine everyday usability. And now a new contender for pole position has emerged to take this successful concept to the next stage and bring the promise of maximum driving fun to the small car segment. The MINI John Cooper Works Concept offers a look ahead to the next generation of the elite sports model. The study car will be presented for the first time at the 2014 North American International Auto Show (NAIAS) and flies the flag for innovative sportiness in time-honoured John Cooper Works style, with features including exclusive body paintwork in Bright Highways Grey, familiar MINI red colour accents, bespoke aerodynamic features and 18-inch John Cooper Works light-alloy wheels in a newly developed design.

The thrillingly sporty driving experience on board a John Cooper Works model is the result of an overall concept developed on the back of the brand's many years of motor sport experience. The precise interplay of the ultra-high-performance powertrain and chassis technology with the car's aerodynamically optimised exterior features ensures that the agile and surefooted handling we have come to know as the MINI go-kart feeling shines brightly in extremely sporty driving situations as well. The result is hardcore driving fun, taken into a new dimension by the MINI John Cooper Works Concept.

Perfect basis and extensive racing expertise deliver a new dimension in extreme driving fun.

The John Cooper Works Concept is based on the latest-generation MINI. Its origins are clearly recognisable in the longer wheelbase and wider track over the outgoing model, which has a direct effect on the car's driving characteristics. The model variants of the new MINI available from launch have already shown themselves to be more powerful, punchy and agile than their predecessors. Weight savings and improved aerodynamic properties have also contributed significantly to the new car's driving talents - and these developments likewise have a positive influence on the MINI John Cooper Works Concept.

Large air intakes - filling the space reserved for fog lights in the series-produced MINI models - and precisely formed air-channelling elements mark out the front apron of the MINI John Cooper Works Concept, which also features LED headlights and a black surround for the front grille. The model-specific John Cooper Works aerodynamic kit also comprises specially contoured side skirts and a rear apron with flaps and a diffuser element. The study car further features a roof spoiler and additional body components designed to channel air efficiently around the C-pillars for optimised aerodynamic balance at high speeds.

Exclusive body paintwork, familiar contrast colour.

The Bright Highways Grey exterior paint shade owes its expressive character to a special manufacturing process. The hand-polished surface layer is finished with a clear coat and the resulting lustrous sheen of the paintwork further accentuates the eye-catching structures of its pigment layer. Exuding purity and solidity, this paint finish is complemented by John Cooper Works hallmarks such as contrasting red for the roof, roof spoiler and exterior mirror caps. Also included are Sport Stripes - in Chili Red for the bonnet and boot lid, and in white for the roof. Additional red accents adorn the rim wells of the John Cooper Works light-alloy wheels, the callipers of the sports brakes, the side indicator surrounds and the contour lines of the front and rear apron. A red accent line also lends particular emphasis to the John Cooper Works logo on the radiator grille.

A further nod to the concept car's impressive sporting focus can be found in the centre of the rear apron. The MINI John Cooper Works Concept is fitted with a sports exhaust system including John Cooper Works silencer system, and the striking twin tailpipes with chrome finish also carry the John Cooper Works logo. With the new elite sports model destined to benefit from further development, these features suggest its enticingly sporting aura will not be restricted to visual features: an unmistakable engine soundtrack promises to share centre stage.

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