Exhibitors of 2011 NAIAS may view show floor from ‘Hospitality Pavilions’

Article by Christian A., on January 4, 2011

Companies that are attending the North American International Auto Show (NAIAS) will get an excellent view of the show floor from the spacious second-level pavilions.

Show organizers said that these all-new NAIAS Hospitality Pavilions will be ideal for conducting business or hosting hospitality events. Barron Meade, 2011 NAIAS chairman, said that each year, the organizers try to “add to the entertainment value of NAIAS or its functionality.”

He added that these pavilions were designed to be a counterpart to the luxury boxes and suites at the world's largest events. Meade said that the new feature has received very positive remarks and that Comcast and Harman International Industries, Inc. have already signed up to make use of the pavilions as the hub for their NAIAS activities.

Those who are interested may call 248.458.1110 (for vehicle manufacturers) or 248.593.9740 (for others).

Also known as the Detroit Auto Show, the NAIAS is held annually in Detroit, Michigan at Cobo Center, usually in January. It is considered as one of the largest auto shows in North America. The "Big Three" American carmakers -- Chrysler, Ford, and General Motors – consider the Metro Detroit area as their home. The NAIAS has been hosted in Detroit for more than a century, and it has been held at Cobo Center since 1965. The show occupies around a million square feet of floor space.

The only auto show in the US sanctioned by the Organisation Internationale des Constructeurs d'Automobiles, the NAIAS typically starts with press preview days, industry preview days and a charity preview event. The 2011 Detroit Auto Show is scheduled from January 10 to 23, 2011. Press preview is scheduled on January 10 and 11, while the industry preview is set on January 12 and 13. January 14 is reserved for charity preview. The 2011 Detroit Auto Show will open its doors to the public on January 15, and will close on January 23.

In 2010, the NAIAS ran from January 11 to 24. It featured a new "Electric Avenue" section wherein electric vehicles from around the world were displayed. While Nissan and Mitsubishi did not have regular floor space, the Nissan Leaf and Mitsubishi i MiEV were displayed in the Electric Avenue section.

The 2010 NAIAS was witness to the unveiling of new production cars like the 2011 BMW 740i/Li, 2011 BMW Z4 (E89) sDrive35is, 2011 Cadillac CTS-V Coupe, 2011 Ford Focus, 2011 Ford Mustang GT, 2011 Ford Mustang Boss 302R, 2011 GMC Acadia Denali, 2011 Honda CR-Z, 2010 Hyundai Santa Fe, 2010 Jeep Liberty Renegade, 2010 Jeep Wrangler Islander / Mountain editions, 2011 Lincoln MKX, 2011 Mercedes-Benz E-Class Cabriolet and the Revenge Verde supercar.

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