At the 2016 North American International Auto Show, Ford is giving away limited edition build-it-yourself Ford GT snap kits. Following the partnership of Ford and Revell in 2013, which saw the arrival of the popular Mustang and Raptor snap kits, the latest collaboration is based on the Ford GT.
As it culminates in 14 easily assembled pieces and takes only minutes to create, the limited edition collector’s item will surely delight kids. The shop model is not as simple, having 28 pieces taking up to quarter of an hour to build, the Ford GT model will be available in shops at $14.99.
Ford knows the importance of attracting the younger consumer and it is doing just that by introducing children to the Ford brand and the joy of kit building. It is becoming somewhat of a Ford Car Show tradition since it first commenced in 2013.
It’s been a retail success too with Form model products being in high demand. Revell Inc. has traded for over 70 years and produces a variety of ‘SnapTite Build and Play’ models appealing to all ages.
Ford Motor Company is an established global leader which remains based in Dearborn Michigan. It has over 197,000 employees and 67 international plants distributing in six different continents.