Ford insists that MyFord, MyLincoln Touch technology are not distractions

Article by Christian A., on January 13, 2011

Despite criticism that in-vehicle technology called MyFord Touch is a driver distraction, Ford Motor Co.'s CEO said that it will not remove it but will improve it. CEO Alan Mulally told a group of auto analysts at the Detroit Auto Show that a few years ago, the company took the position that it will be “operating in a wired world.”

He said that Ford determined that the best value it could add was to improve the driving experience. Ford thought that the best way to do that would be to keep the hands on the wheel and voice-activate other functions.

Earlier this month, Consumer Reports magazine said that it cannot recommend the 2011 Ford Edge and Lincoln MKX crossovers due to low test scores, which are primarily because of the MyFord Touch and MyLincoln Touch technology.

The magazine described Ford's touch-screen technology (which controls temperature, music and cell phone calls from a screen) as “a complicated distraction while driving.”

The magazine added that first-time users “might find it impossible to comprehend” and also that the system “did not always perform as promised.” In response to this, Mulally insists that over time, the technology will seem to be “almost a conversation” and would make for a “better driver.” [via autonews - sub. required]

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Topics: ford, lincoln, technology



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